Userpilot

SEPTEMBER 28, 2022

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

Product Goals 91

Product Goals Feedback Software Customer Feedback User Testing 91

Johanna Rothman

SEPTEMBER 11, 2023

And only you know which collaborations matter more right now.

Product Goals 100

Product Goals Roadmap Consulting Strategy 100

Johanna Rothman

SEPTEMBER 5, 2023

Let me start with the idea of a sprint goal. Sprint Goals Clarify a Specific Piece of a Product Goal I don't happen to find sprint goals that useful, but some teams do. And since the Scrum Guide now demands a sprint goal, I guess you need a sprint goal to say you're doing Scrum.

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Roman Pichler

OCTOBER 10, 2023

Specific : Make the goal—a.k.a. product goal —so detailed that you can tell what needs to be roughly done to achieve it and how long it is likely to take. Measurable : Describe the goal so that you can determine if it has been met. Do not state any product details such as user stories.

Roadmap 315

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Roman Pichler

NOVEMBER 1, 2022

You can avoid these drawbacks by using a different roadmap type: a goal-oriented or outcome-based product roadmap. As its name suggests, this roadmap focuses on product goals and outcomes, such as acquiring customers, increasing engagement, and future-proofing the product by removing technical debt.

Roadmap 344

Roadmap Weak Development Team Customer Experience Reporting Tools 344

Roman Pichler

SEPTEMBER 13, 2022

The roadmap in figure 1 describes how the product strategy will be implemented in the next six to twelve months; it communicates the specific benefits the product will achieve; and it aligns and guides the stakeholders and development teams. You can simply copy the next product goal into the backlog together with its features.

Product Strategy 329

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Roman Pichler

OCTOBER 5, 2021

Third and most importantly, focus the backlog on a specific product goal. Then decline and remove items that do not serve this goal, as I discuss below. The Product Backlog is Too Detailed. The former means that there is no product goal that guides the decision if an item should be added to the product backlog or not.

Weak Development Team 304

Weak Development Team Customer Experience User Testing Feedback Software 304

Bain Public

MAY 24, 2019

So then how can you, as a product manager, accelerate a company’s growth and reach product goals? It is important to note that product management goes hand in hand with product innovation. have goals moving in the same direction. Innovation is a key ingredient to creating and fueling growth for a company.

Product Goals 40

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Roman Pichler

JUNE 10, 2024

2] If you use objectives and key results, OKRs, then you can view the goal as an objective, see my article OKRs and Product Roadmaps. Similarly, if you apply a Scrum-based process, you can regard the outcome as a product goal, as I discuss in the article Product Goals in Scrum. [3]

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Roman Pichler

APRIL 15, 2024

This is useful when meeting the product goal results in a new major release or product version, for instance, iOS 17.4 The fourth row lists the product’s features. These are the outputs that are required to meet the goal. The fifth and final row captures the metrics to determine if a product goal has been met.

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Roman Pichler

SEPTEMBER 11, 2023

Figure 2: Roman’s Goal-Setting Framework with Product Management Artefacts The goal-setting framework shown in Figure 2 suggests that a product team needs four different objectives: a product vision, user and business goals, product goals, and sprint goals. Let’s take a look at them.

Reporting Tools 368

Reporting Tools User Testing Customer Experience Product Research 368

Roman Pichler

FEBRUARY 14, 2023

It therefore offers only limited support for product people. 4 Take Advantage of Product Goals I like to think of a product goal as the specific outcome that a product should achieve in the next two to three months, for example, to increase conversion, to decrease churn, or to future-proof the product by removing technical debt. [4]

Product Research 364

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Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager 399

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Roman Pichler

NOVEMBER 3, 2020

I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.

Product Strategy 416

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Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 265

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Product Talk

FEBRUARY 14, 2024

When they read Continuous Discovery Habits , Tali says she found the methods both inspiring and practical and she started by mapping opportunity solution trees: “It raised so many questions about the business goals and the product goals. There isn’t always one way of mapping a tree,” says Tali.

Analytic Tools 250

Analytic Tools Research Software Product Research User Testing 250

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Step 3: Add Health Indicators. Less is More.

Feedback Software 156

Feedback Software Data Visualization Analytic Tools Research Software 156

Roman Pichler

MAY 4, 2022

You need the stakeholders’ active contribution to progress the product and reach the product goals. As the Scrum product owner, you should therefore establish close and trustful connections with the key stakeholders, collaborate with them, and involve them in important product decisions on a regular basis.

Product Research 328

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Mind the Product

AUGUST 2, 2022

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. [.] Read more » The post Evidence-based product decisions – Itamar Gilad on The Product Experience appeared first on Mind the Product.

Product Goals 184

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Roman Pichler

DECEMBER 1, 2020

Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. A product goal, finally, helps determine the right sprint goals.

Product Manager 156

Product Manager Product Management Management Management 156

Alchemer Mobile

MARCH 14, 2022

Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

Data Visualization 263

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Roman Pichler

FEBRUARY 9, 2022

The individual is not a product backlog manager or a user story writer. The same is true for setting product goals. An effective Scrum Master will remind you to select product goals, but the individual won’t do it for you. You should therefore not expect that your Scrum Master refines the backlog for you.

Reporting Tools 346

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Gocious Blog

AUGUST 8, 2023

This involves communicating and consulting with various stakeholders with different responsibilities in the product's development. Without the support of the internal teams, achieving product goals can be challenging, if not impossible.

Management 98

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Mind the Product

AUGUST 10, 2022

In this week's podcast episode, we jump right back into where we left off in part two of this series with experience product coach Itamar Gilad. We carry on discussing evidence-based decisions, and how this approach can enable teams to achieve key product goals. [.]

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The Product Guy

OCTOBER 25, 2024

However, product managers often face even greater challenges when navigating high-stakes situations with senior leadership or dealing with conflicting priorities across departments. These moments can be politically challenging, as they require balancing the immediate demands of stakeholders with long-term product goals.

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The Product Coalition

JANUARY 11, 2021

and the newly introduced Product Goal as all of them are linked to one of the three Scrum artifacts as commitments.) The Product Goal : “The Product Goal describes a future state of the product which can serve as a target for the Scrum Team to plan against. […] The Product Goal is the long-term objective for the Scrum Team.” (I

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Userpilot

JULY 24, 2024

So, how do you outline a product strategy framework that is the foundation of product-led growth ? TL;DR A product strategy is an overarching plan that defines product goals and how you’ll achieve them. Product strategies help you design and grow your products. Let’s get right to it.

Data Visualization 96

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Johanna Rothman

SEPTEMBER 6, 2023

In How Product Goals Make it Easier to Create Sprint Goals and Reduce Feature Factories, Part 1 , I started responding to Tom's interview question. Here's the question again: “The product owner and dev team cannot decide on a sprint goal, even after hours of discussion. I'll return to that later.)

Agile 94

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Johanna Rothman

SEPTEMBER 15, 2023

The problems in this question might not be problems at all, if the team is autonomous, has a product goal that could supersede a sprint goal, and collaborates to create mastery for everyone. The Series: How Product Goals Make it Easier to Create Sprint Goals and Reduce Feature Factories, Part 1.

Agile 96

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Roman Pichler

NOVEMBER 6, 2023

Consequently, a product manager and a Scrum product owner are leaders, too. They guide the stakeholders , development teams, and in the case of large products, other product people, to meet the agreed product goals , create the desired outcomes, and achieve product success, as Figure 1 shows.

Leadership 293

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Roman Pichler

MAY 11, 2021

Therefore, strike the right balance between strategic and tactical work and spend enough time working on the product backlog together with the development team members. Therefore, avoid being a project owner but aspire to manage your product for an extended period, ideally for its entire life cycle.

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Mind the Product

APRIL 2, 2021

Analytics help product people to realise their product goals through being evidence and outcome driven — today they are a vital part of any product person’s toolkit. Read more » The post The dos and don’ts of product analytics appeared first on Mind the Product.

Data Visualization 132

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Gocious Blog

DECEMBER 22, 2022

You've outlined your vision for your company and defined your product goals. Now, all that stands between you and those goals is finding the right person to execute the strategy to make your vision a reality. The key player who will get that job done is your product manager.

Product Manager 98

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The Product Coalition

JANUARY 7, 2021

Step #1 Line up Your Product Goals To find Product-Market Fit ( PMF )— you need to define what the PMF condition looks like. Go through the list of Product Hypotheses and label each item with an expected Impact , Confidence and Effort.

User Testing 167

User Testing Product Marketing Marketing Customer Experience 167

Johanna Rothman

SEPTEMBER 13, 2023

30 mins) 3:45 pm: How does this sprint support the overarching product goal? (Or Or otherwise create a sprint goal.) (20 20 mins) 4:05 pm: Rank the stories (15 mins) 4:20: Summarize iteration's value, the ranking of the stories, and sprint goal. Verify everyone understands and agrees. 4:25: Adjourn.

Leadership 89

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Userpilot

AUGUST 8, 2024

Target market : Also known as your target audience, this is the customer segment your product aims to serve. Product goals : Your product goals are specific, measurable objectives and benchmarks for your product to achieve. They’re often written within set time frames (month, quarter, year, etc.).

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