Remove Differentiation Remove Marketing Remove Transportation
article thumbnail

374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Specifically, we will learn about a 7-part framework for marketing communications. Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. 17:48] How do we apply these story elements to marketing?

Framework 236
article thumbnail

Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. Marketing was pushing what we gave them, and we hadn’t built something worthwhile. You’re rethinking transportation itself using physics as your guide. Hello, hoverboards.

Roadmap 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integration — a…

UX Planet

Many seek particular features at price points not readily available in themarket User Motivational Spectrum: Some individuals have crystal-clear transportation requirements. Some users desire precise make and model specifications. Others are uncertain about their exact needs.

article thumbnail

The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

article thumbnail

Strategy Blocks: An operator’s guide to product strategy

Lenny Rachitsky

product marketing, user research, content design, etc.). Comparables are players that are tackling similar problems but perhaps in a different market/space. Uniqueness of levers: Assess if the levers can have a unique and differentiated experience as a result of being built by the team/company.

Strategy 116
article thumbnail

Transitioning to Product from a Functional Role

Mind the Product

Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done. We spoke to two product managers to find out how they moved from marketing to product.

article thumbnail

The 5 Most Lethal Mistakes in Product Development

BrainMates

A recent survey however estimates that less than half of product development ideas are validated with customers at all , which still doesn’t guarantee the right questions are being asked to identify a suitable target market or willingness to pay. In other words, this is a target market equalling “everyone who moves”.