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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Specifically, we will learn about a 7-part framework for marketing communications. Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. 17:48] How do we apply these story elements to marketing?

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The Heart of Your Product Strategy: Selecting to Win

The Product Coalition

How to differentiate and build a competitive advantage that you can sustain and defend over time Photo by Pavel Danilyuk from Pexels Creating your product strategy is hard work. Since they were not planning to win, they were always only half-hearted with their commitment, resulting in a mediocre product and low market share.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

A recent survey however estimates that less than half of product development ideas are validated with customers at all , which still doesn’t guarantee the right questions are being asked to identify a suitable target market or willingness to pay. In other words, this is a target market equalling “everyone who moves”.

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The Top 10 Deliverables of Product Managers

Sachin Rekhi

For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

While it would have been easy to blame the product strategy, marketing, or any number of other potential targets, they weren’t at the heart of the problem. Marketing was pushing what we gave them, and we hadn’t built something worthwhile. You’re rethinking transportation itself using physics as your guide. Hello, hoverboards.

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Transforming user experience in cars-as-a-service industry through Strategic AI/ML Integration — a…

UX Planet

Many seek particular features at price points not readily available in themarket User Motivational Spectrum: Some individuals have crystal-clear transportation requirements. Some users desire precise make and model specifications. Others are uncertain about their exact needs.

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When You Should Not Listen to Your Customers

The Product Coalition

If somebody had been asked to do research about the year 1800 into how transportation could be improved, what would he have done? The marketing team fought Steve Jobs the hardest /…/ a lot of us rebelled. Henry Ford left us with some open questions. “If He might have looked for some improved diet that would give horses greater stamina.