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Travel Apps: 2022 Mobile Customer Engagement Benchmarks

Alchemer Mobile

Subcategories for Travel Apps: Transportation, Hospitality & Tourism, Auto. The mobile investments teams made to Travel apps in 2020 paid off in 2021, fast-tracking the comeback Travel brands desperately needed after a year of uncertainty and low engagement, particularly in Transportation and Hospitality and Tourism.

Travel 261
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Japan Market Entry, what you need to know from a research standpoint

freshtrax

In the beginning of July, I had an opportunity to speak at GlobalSaké’s 7th event of 2021, “Japan and Germany New Markets Entry Strategy ”, to share how important conducting research is prior to entering the Japanese market. Again, researching about Japan and the market space is important for market entry.

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The Scooter Platform Play: Why scooter startups are important and strategic to the future of transportation

Andrew Chen

Like a toy, a scooter seems underpowered vs other transportation options. What’s the market size on that?? :). The post The Scooter Platform Play: Why scooter startups are important and strategic to the future of transportation appeared first on andrewchen. It only takes you on short trips – a few blocks at a time.

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Specifically, we will learn about a 7-part framework for marketing communications. Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. 17:48] How do we apply these story elements to marketing?

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Product Managers Deal With The Problem Of Too Much Sand

The Accidental Product Manager

If you don’t believe that the market for sand has been hot, hot, hot then all you have to do is look back to 2014-2015. Back then, the business of sand was such a hot place to be that the combined market value of the six companies that were either wholly or partially dependent on the sand business was a cumulative US$18B.

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393: Tech-driven vs. market-driven innovation – with John Cooley, PhD

Product Innovation Educators

Today we are exploring technology-driven vs. market-driven innovation. There are times that a technology comes first and later a problem associated with a market need is found that the technology addresses. 3:21] How do you view the value of pure research and market-driven research? We look for sensors to sense the market need.

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The E-Scooter Market is in High Gear, But Are Commuters Pumping the Brakes?

DISQO

Bird’s breakout success and noble mission has inspired Alphabet, Uber, Google Ventures , and even Ford to explore opportunities in the last-mile mobility market and make major investments in electric scooter startups. What would inspire more commuters to use these new means of transportation instead of driving, walking, or hailing an Uber?