Johanna Rothman

JUNE 21, 2023

Here are my definitions: Buyers have the money to make a purchase decision for a product. Differentiate Buyers, Users, and Customers for Effective Product Decisions appeared first on Johanna Rothman, Management Consultant. I wonder if it’s time to stop talking about “customers” altogether. Users use the product.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Roman Pichler

JANUARY 8, 2019

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Finally, establish a portfolio management process and track your products’s life cycle stage.

Product Research 222

Product Research Customer Experience User Testing Analytic Tools 222

Userpilot

AUGUST 7, 2024

Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Competition : Helps differentiate your company’s offerings from competitors by providing more choices. Variations may include different sizes, colors, features , plans, etc.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Intercom, Inc.

JUNE 3, 2021

It may take a bit of a leap of faith to invest in a differentiation strategy that won’t immediately translate into ROI, especially in a pandemic, but you can’t sacrifice innovation and sustainability for short-term revenue. There are things, bets you might take, but you definitely wouldn’t have taken in the midst of a pandemic.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Product Innovation Educators

JANUARY 13, 2020

Listen to understand the basic definition of marketing, marketing roles that may have resources useful to product managers, and how product managers can make better use of marketing resources. The Creative Cloud was a definite risk. She has two degrees from MIT and a ton of practical experience. 7:06] How do you describe marketing?

User Testing 230

User Testing Product Research Marketing Research Software 230

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Roadmap Differentiation Customer Experience 193

Intercom, Inc.

JULY 29, 2020

Differentiating storytelling and personality in content is key for a few reasons. For example, a definitional post on in-app messaging will take a different approach than a post that seeks to impart an opinion or a new insight on the way in-app messaging should be done.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

UX Planet

JANUARY 16, 2024

Using uppercase characters in headings/subheadings is an easy way to differentiate various text sections. using a mix of lighter/darker shades of a specific color) can help designers effectively differentiate the layers of information and direct user attention. But, designers must tread carefully. What is Typographic Hierarchy?

Definition 104

Definition Reference Differentiation UX 104

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. Is your product still sufficiently differentiated and does it still stand out from competing offerings? Are there new market entrants?

Customer Experience 280

Customer Experience Product Research Technical Review Data Visualization 280

Product Talk

DECEMBER 20, 2023

If we can also identify where alternatives are falling short, we can quickly identify where we can differentiate. We can definitely explore that.” Before we commit to a new solution, we want to make sure we understand what we’ll be competing with. What is the risk of not solving that problem? How will we know it was successful?

Product Research 311

Product Research User Testing Customer Experience Differentiation 311

Product Management University

AUGUST 15, 2023

It’s a logical question but the answer is a definitive no. You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets.

Product Manager 246

Product Manager Product Management White Paper Management 246

Product Talk

JUNE 19, 2024

I break the underlying structure of discovery into three parts: Starting with a clear desired outcome —in other words, starting with a clear definition of success. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. It’s not specific enough.

Generative AI 296

Generative AI Product Research Feedback Software Analytic Tools 296

Userpilot

AUGUST 1, 2024

The answers to these questions will help you identify your product’s differentiators and define its positioning. What sets it apart from the competition? Which key features address customers’ needs? Why should customers trust the product? Sum up these points in a product positioning statement.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Lenny Rachitsky

FEBRUARY 25, 2025

Basic definitions Strategy has benefited from several excellent foundational frameworks over the years, from Michael Porter’s work to Good Strategy Bad Strategy , Playing to Win , and The Art of War , to name a few. Let’s establish some basic definitions before diving into the details of Strategy Blocks: 1.

Strategy 116

Strategy Technical Review Product Strategy Product Research 116

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. And the reason for this is that you need differentiation. So the differentiation is always only temporary, assuming it’s valuable, but it’s always only temporary. As opposed to like differentiation or defensibility. Paul: Yeah.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

APRIL 30, 2024

Three to four pricing tiers or JTBD -based plans differentiated by features and value will do. If transparency is there (and it is fair), growth will follow. Here’s how to create a transparent pricing strategy: Limit options. Set prices based on value. Analyze how much money or time your product saves your customers.

Feedback Software 105

Feedback Software Analytic Tools Product Research Data Visualization 105

Product Talk

DECEMBER 15, 2021

I know we’ll never get to a 100% hit rate, just by definition, but we can do a lot better than we do. Sometimes your definition of what you’re looking for might be based on a less-than-ideal past experience. Do they differentiate between outcomes and outputs? In any job you want to be growing your skill sets. Tweet This.

Product Research 223

Product Research Customer Experience Research Software Reporting Tools 223

Sachin Rekhi

FEBRUARY 9, 2020

As an industry, we frequently talk about the reality that there is no single definition for the responsibilities of a product manager and that product management roles differ meaningfully across companies. But the one conversation that people often tell me they find uniquely insightful is our discussion on finding product culture fit.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. This is what we did.

Product Strategy 167

Product Strategy Strategy Feedback Software Customer Experience 167

The Product Coalition

JUNE 10, 2022

Portfolio Management, Service Definition). This definition is working whether you sell service-only products, combinations of hardware and service or hardware only. Please keep one thing in mind: This is a full definition working for Enterprises, offering highly configurable and scaling Products.

Management 133

Management Management Definition Customer Experience 133

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Paul: Yeah, it definitely did. And principles, by definition, are guidelines. It certainly has for me.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Product Innovation Educators

FEBRUARY 20, 2023

Map out a problem space definition. We make sure our MVP addresses those differentiating needs. Map out a problem space definition. People don’t want a quarter-inch drill; they want a quarter-inch hole. A product manager’s main job is to define who our customer is and what their needs are. I use an importance vs.

User Testing 273

User Testing Product Manager Product Management Data Visualization 273

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Excursuses Definition Product Management Is it a Product and why Product Management? Also this is not what most Product Managers do!

Product Manager 133

Product Manager Product Management Differentiation Agile 133

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds. A lot of it.

Research Software 137

Research Software Feedback Software User Testing Product Manager 137

Product Management University

DECEMBER 7, 2020

If you’re wondering what the problem is with this approach, it’s the problem definition itself. “80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

ProductPlan

SEPTEMBER 27, 2020

In my experience, however, these teams frequently lack a shared definition of what “delight” looks like in the context of their current initiative. Unfortunately, the phrase “customer delight” has lost its potency, as evidence that its definition seems to vary depending on the work context. The Diluted Definition of Customer Delight.

Customer Experience 108

Customer Experience User Testing Customer Feedback Strategy 108

The Product Coalition

FEBRUARY 1, 2021

(See above; this example of Product Owner anti-patterns again points to a fundamental misunderstanding regarding the prerequisites of a successful Scrum application: there is no differentiation of “business” and “engineering.”) ???? Whatever item they choose is right to go; a “Definition of Ready” is an anti-pattern in and of itself.) ????

Customer Experience 167

Customer Experience Advertising Technical Review Agile 167

Intercom, Inc.

JULY 15, 2021

The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. Arin: It’s definitely iterative. Fergal: We find a huge thing that research helps us with at Intercom is the problem definition. Fergal: Cool. Learn, reflect, and iterate. You can try that as well.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Intercom, Inc.

JULY 4, 2019

Here are five quick takeaways: Narrow your definitions. Brian: It seems like it’s one of these things that’s definitely bubbling up in so many different places at the same time. Narrow your definitions. Brian: I think that definition was probably the biggest aha moment for me, reading through this.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Tyner Blain

MARCH 2, 2025

To do this, the team must align on the definition of success for the acquisition. To define what needs to be repaired, improved, or created, the product manager needs to know what the definition of success could be. You operate as a product manager with a degree of agency established by your org design and process definition.

Customer Experience 64

Customer Experience Weak Development Team User Testing Definition 64

The Product Bistro

MAY 10, 2016

The contribution margin is a quick and dirty way to capture the value of each sale, and how to capture the potential profit for a pricing change (increase or decrease) and the likely volume differential. Finally, there is the “ Fixed Cost ” or F. This is often referred to as overhead, or plant and fixtures.

Customer Experience 170

Customer Experience Finance Reference Differentiation 170

Intercom, Inc.

JULY 25, 2019

Paul: Exactly, so we spend a ton and ton of time on problem definition. ” A much better definition might be, “We need a way to have a consistent record, blah blah blah…” Paul: Yeah, “Our customers are trying to do x or y.” There is definitely innovation in that space, Tesla comes to mind, for example.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Mind the Product

SEPTEMBER 16, 2019

It’s crucial to differentiate what really matters to users from what ultimately is trivial. I should also note, that despite all the effort to ensure a product appeals to customers, definitive answers are rare. 4: Avoid Analysis Paralysis. 5: Make the Upfront Investment.

User Testing 164

User Testing Product Research Data Visualization Customer Experience 164

Mind the Product

SEPTEMBER 2, 2019

My answer would be yes, definitely. But to get new customers to choose you over the competition you need something that is truly marketable, like a shiny new point of differentiation. If you were to ask me whether you, as a product manager , should you always listen to market feedback? Here’s why. Existing Customer Bias.

User Testing 151

User Testing Customer Feedback Feedback Software Marketing 151

Intercom, Inc.

DECEMBER 4, 2019

1 Poor definition of value proposition and feature focus. The first reason is pretty obvious but many companies fail to get market traction due to poor definition of their value proposition. I see three main recurring patterns when looking at companies who struggle to get it right. #1

Branding 209

Branding Weak Development Team Technical Review Airlines 209