Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. You need to differentiate. Faster horses will get you only so far.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Intercom, Inc.

JULY 29, 2020

Differentiating storytelling and personality in content is key for a few reasons. For example, a definitional post on in-app messaging will take a different approach than a post that seeks to impart an opinion or a new insight on the way in-app messaging should be done.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Roman Pichler

MAY 13, 2024

Listen to the audio version of this article: [link] Product Strategy and Change Strategy means different things to different people, so let me briefly share my definition. Is your product still sufficiently differentiated and does it still stand out from competing offerings? Are there new market entrants?

Customer Experience 277

Customer Experience Product Research Technical Review Data Visualization 277

Product Management University

AUGUST 15, 2023

It’s a logical question but the answer is a definitive no. You’ll build base capabilities that are an 80% fit for all customers, but if push comes to shove on resources, time and scope, the (20%) market specific features get priority so that you have something that’s more valuable, unique and differentiating in your key markets.

Product Manager 246

Product Manager Product Management White Paper Management 246

Product Talk

DECEMBER 20, 2023

If we can also identify where alternatives are falling short, we can quickly identify where we can differentiate. We can definitely explore that.” Before we commit to a new solution, we want to make sure we understand what we’ll be competing with. What is the risk of not solving that problem? How will we know it was successful?

Product Research 299

Product Research User Testing Customer Experience Differentiation 299

UX Planet

JANUARY 16, 2024

Using uppercase characters in headings/subheadings is an easy way to differentiate various text sections. using a mix of lighter/darker shades of a specific color) can help designers effectively differentiate the layers of information and direct user attention. But, designers must tread carefully. What is Typographic Hierarchy?

Definition 86

Definition Reference Differentiation UX 86

Userpilot

JULY 22, 2024

Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. Then, compare these with those of your competitors to find areas where you can differentiate. Differentiation : The one thing that makes your product unique. Target Customer : Who your product is for.

Research Software 74

Research Software Positioning Data Visualization Definition 74

Userpilot

AUGUST 7, 2024

Providing depth helps address diverse customer needs to boost sales, revenue , and loyalty while differentiating your company from the competition. Competition : Helps differentiate your company’s offerings from competitors by providing more choices. Variations may include different sizes, colors, features , plans, etc.

Feedback Software 91

Feedback Software Analytic Tools Definition User Testing 91

Product Talk

JUNE 19, 2024

I break the underlying structure of discovery into three parts: Starting with a clear desired outcome —in other words, starting with a clear definition of success. The better we understand our customers, the better we can meet their needs, and the more we can differentiate our product from the competitors. It’s not specific enough.

Generative AI 288

Generative AI Product Research Feedback Software Analytic Tools 288

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. And the reason for this is that you need differentiation. So the differentiation is always only temporary, assuming it’s valuable, but it’s always only temporary. As opposed to like differentiation or defensibility. Paul: Yeah.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Sachin Rekhi

FEBRUARY 9, 2020

As an industry, we frequently talk about the reality that there is no single definition for the responsibilities of a product manager and that product management roles differ meaningfully across companies. But the one conversation that people often tell me they find uniquely insightful is our discussion on finding product culture fit.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Product Research 218

Alchemer Mobile

JULY 13, 2021

A good product experience is the primary driver behind product differentiation and ultimately, lasting customer satisfaction (measured through CSAT and NPS ) and loyalty. Beforehand, make sure your team is aligned on: Their definition of product experience. After you’ve socialized your ideas, it’s time to set time for a formal kickoff.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Product Talk

DECEMBER 15, 2021

I know we’ll never get to a 100% hit rate, just by definition, but we can do a lot better than we do. Sometimes your definition of what you’re looking for might be based on a less-than-ideal past experience. Do they differentiate between outcomes and outputs? In any job you want to be growing your skill sets. Tweet This.

Product Research 213

Product Research Customer Experience Research Software Reporting Tools 213

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. Paul: Yeah, it definitely did. And principles, by definition, are guidelines. It certainly has for me.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Userpilot

AUGUST 1, 2024

The answers to these questions will help you identify your product’s differentiators and define its positioning. What sets it apart from the competition? Which key features address customers’ needs? Why should customers trust the product? Sum up these points in a product positioning statement.

Research Software 87

Research Software Analytic Tools Product Marketing Product Research 87

Userpilot

APRIL 30, 2024

Three to four pricing tiers or JTBD -based plans differentiated by features and value will do. If transparency is there (and it is fair), growth will follow. Here’s how to create a transparent pricing strategy: Limit options. Set prices based on value. Analyze how much money or time your product saves your customers.

Feedback Software 88

Feedback Software Analytic Tools Product Research Data Visualization 88

Product Management University

OCTOBER 11, 2023

When your differentiating value isn’t abundantly clear, the deal ends up with no decision or worse yet, a loss. Product marketing now has a differentiating message to fill the pipeline. That differentiation is demonstrable in the sales process and your win rates goes up.

Product Research 130

Product Research Feedback Software Differentiation Management 130

The Product Guy

AUGUST 13, 2020

It was a mind expanding exercise and set a clear structure for me to rethink what is really the differentiation factor in our product. . In a well structured company with clear product definition, this may only take a couple days of training. In our daily life, there are so many products being used and promoted.

Product Manager 163

Product Manager Product Management Research Software Feedback Software 163

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds. A lot of it.

Research Software 137

Research Software Feedback Software User Testing Product Manager 137

Product Management University

DECEMBER 7, 2020

If you’re wondering what the problem is with this approach, it’s the problem definition itself. “80% of our customers are telling us that the customer experience has become their primary vector of differentiation because products and services commoditize so quickly theses days. Storytelling Example.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147

ProductPlan

SEPTEMBER 27, 2020

In my experience, however, these teams frequently lack a shared definition of what “delight” looks like in the context of their current initiative. Unfortunately, the phrase “customer delight” has lost its potency, as evidence that its definition seems to vary depending on the work context. The Diluted Definition of Customer Delight.

Customer Experience 108

Customer Experience User Testing Customer Feedback Strategy 108

The Product Coalition

FEBRUARY 1, 2021

(See above; this example of Product Owner anti-patterns again points to a fundamental misunderstanding regarding the prerequisites of a successful Scrum application: there is no differentiation of “business” and “engineering.”) ???? Whatever item they choose is right to go; a “Definition of Ready” is an anti-pattern in and of itself.) ????

Technical Review 167

Technical Review Advertising Customer Experience Agile 167

The Product Coalition

JUNE 10, 2022

Portfolio Management, Service Definition). This definition is working whether you sell service-only products, combinations of hardware and service or hardware only. Please keep one thing in mind: This is a full definition working for Enterprises, offering highly configurable and scaling Products.

Management 120

Management Management Definition Customer Experience 120

Intercom, Inc.

JULY 15, 2021

The whole essence of this, I was a part of the journey to lead with design-based differentiation, and that was a huge draw. Arin: It’s definitely iterative. Fergal: We find a huge thing that research helps us with at Intercom is the problem definition. Fergal: Cool. Learn, reflect, and iterate. You can try that as well.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

The Product Bistro

MAY 10, 2016

The contribution margin is a quick and dirty way to capture the value of each sale, and how to capture the potential profit for a pricing change (increase or decrease) and the likely volume differential. Finally, there is the “ Fixed Cost ” or F. This is often referred to as overhead, or plant and fixtures.

Customer Experience 170

Customer Experience Finance Reference Differentiation 170

Intercom, Inc.

JULY 4, 2019

Here are five quick takeaways: Narrow your definitions. Brian: It seems like it’s one of these things that’s definitely bubbling up in so many different places at the same time. Narrow your definitions. Brian: I think that definition was probably the biggest aha moment for me, reading through this.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Intercom, Inc.

JULY 25, 2019

Paul: Exactly, so we spend a ton and ton of time on problem definition. ” A much better definition might be, “We need a way to have a consistent record, blah blah blah…” Paul: Yeah, “Our customers are trying to do x or y.” There is definitely innovation in that space, Tesla comes to mind, for example.

Research Software 209

Research Software Feedback Software Product Research User Testing 209

Intercom, Inc.

DECEMBER 4, 2019

1 Poor definition of value proposition and feature focus. The first reason is pretty obvious but many companies fail to get market traction due to poor definition of their value proposition. I see three main recurring patterns when looking at companies who struggle to get it right. #1

Branding 209

Branding Weak Development Team Technical Review Airlines 209

The Product Coalition

MARCH 23, 2022

With the actual definition of management as processing facts in differentiation to leadership, the emotional side and the caring for products and the team seams to fall short. Excursuses Definition Product Management Is it a Product and why Product Management? Also this is not what most Product Managers do!

Product Manager 120

Product Manager Product Management Differentiation Agile 120

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at While the marketing strategy is typically not for you as a product leader to define, the unique value proposition definitely is. It definitely wasn’t the first handheld computer.

Education 147

Education Marketing Weak Development Team Advertising 147

Mind the Product

JULY 16, 2019

I’ve found it’s proven useful while the team is discussing the individual topics to differentiate between positive (green) and negative (pink) aspects, as well as general comments (blue). Of course, you should definitely keep an eye on the time. Bring Post-Its in four different colours and a pen. Bring the retrospective to a close.

Feedback Software 174

Feedback Software Differentiation Agile Positioning 174

Lenny Rachitsky

JUNE 11, 2024

If you’re not a subscriber, here’s what you missed this month: On saying no The art of the pivot, part 1: The definitive list of successful pivots The art of the pivot, part 2: How, why, and when to pivot In defense of feature team PMs Subscribe to get access to these posts, and every post.

User Testing 113

User Testing Research Software Analytic Tools Technical Review 113

ProductPlan

AUGUST 4, 2020

In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results. Through our customer discovery interviews we learned that we could differentiate GoToMeeting with several innovative “features.”

Weak Development Team 126

Weak Development Team Product Research User Testing Differentiation 126

Mind the Product

APRIL 6, 2020

Our goal was to define how we would set and communicate the company strategy, and how that strategy would lead OKRs and backlog definition. Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. This is what we did.

Product Strategy 124

Product Strategy Strategy Feedback Software Customer Experience 124

Sachin Rekhi

APRIL 12, 2020

We've continued to refine our understanding of the definition of product/market fit, developed customer discovery techniques that can help guide us to product/market fit, as well as established several benchmarks to assess whether we've achieved initial fit.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Product Management University

DECEMBER 13, 2019

Before you build products or features or create any positioning, start with the solution — the customer’s definition of what they’re doing, why it’s critical to their business and the obstacles standing in their way. The Definition of a Business Solution. Both equate to more revenue! Related Articles.

Research Software 100

Research Software Product Research User Testing Workshop 100