The Product Coalition

JUNE 9, 2023

Let’s get right to it: what are those things you can educate the market on, and where are you setting yourself to failure? The answer to this question is based on the “Product Circuit” model that I use to help companies get to product-market fit and presented here a while ago.

Education 109

Education Marketing Weak Development Team User Testing 109

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 87

Product Research User Testing Feedback Software Research Software 87

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

When awash with data and metrics, it’s easy for a product marketer to overlook precision in using the language of messaging. It originally appeared on Sharebird — the place to see how people at top companies do product marketing. See below.). ” Start with themes to help formulate the messaging hierarchy.

Messaging 91

Messaging Research Software White Paper User Friction 91

The Product Coalition

JANUARY 4, 2021

The key to understanding which level you are at lies in understanding where your differentiation is?—?at at the product level, the solution level, or the problem level (that is, you are tackling a problem almost no-one else does). Each level requires a different marketing strategy. What about Facebook?

Education 140

Education Marketing Weak Development Team Advertising 140

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 109

Product Management Product Manager Weak Development Team Management 109

Mixpanel

SEPTEMBER 21, 2023

Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. But if you’re going to build a differentiating social network, it really has to be at least a 10x or 20x differentiator.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

The Product Coalition

MARCH 7, 2023

The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product. It can be super refreshing and fun to talk to real people who use your product.

User Testing 119

User Testing Customer Feedback Customer Experience Data Visualization 119

ProductPlan

AUGUST 4, 2020

If you’re a product manager or part of a startup, you’ve likely heard about the Minimum Viable Product concept for getting products to market faster. In my opinion, the definition of an MVP is often misunderstood, and I’ve seen entrepreneurs and product teams misinterpret it with unfortunate results.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

Sachin Rekhi

APRIL 12, 2020

In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Beyond product/market fit, it turns out business strategy really does matter.

Strategy 212

Strategy User Testing Technical Review Software Review 212

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

JANUARY 25, 2020

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 103

User Testing Product Management Product Manager Data Visualization 103

The Product Coalition

DECEMBER 5, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is Technical Debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Ask Benny

DECEMBER 4, 2019

To solve it, many organizations decide to allocate x% of the development resources to technical debt and in that, they feel they avoid the conflict between development and product management at least in one frontier. You build the minimal capabilities to allow you to get into a product-market fit. What is technical debt?

Product Management 78

Product Management Product Manager Weak Development Team Management 78

Haines-Group

OCTOBER 30, 2023

Discuss with all the relevant stakeholders, get consensus, and make a reference chart of these rating definitions. But when you have one in hand it’s worth great sacrifice and cost to get it into the product because these are the capabilities that are most differentiating and that create the most buzz with customers.

Analytic Tools 78

Analytic Tools Customer Experience Product Research Differentiation 78

Product Innovation Educators

JANUARY 13, 2020

She currently leads Product Management at Obo, where she is working on agile product management software that aims to reduce the high failure rates for new products. Before Creative Cloud, we had a product called CS Live, which was a total failure. The Creative Cloud was a definite risk.

User Testing 85

User Testing Product Research Marketing Research Software 85

Mind the Product

SEPTEMBER 16, 2019

I advocate working in highly cross-functional squads where absolutely everyone – the product manager, design lead, engineers, product marketers, data scientists and user researchers – hears directly from customers. It’s crucial to differentiate what really matters to users from what ultimately is trivial.

User Testing 117

User Testing Product Research Data Visualization Customer Experience 117

BrainMates

FEBRUARY 12, 2020

As a Product Manager I love the words “market-driven” They have purpose and connotations of real market intelligence (“customer-centric” sits in the same bucket). These words describe not only the end-product but also how we got there. What is a “market-driven” Product?

Marketing 59

Marketing User Testing Research Software Product Research 59

Intercom, Inc.

MAY 16, 2019

To differentiate yourself in a crowded market, ease of use is only part of the equation. And the feedback was classic product-market fit feedback : “This is a great product, but how big is the market? To get that course correction, even though it was definitely the right thing, was tough to take.

Reporting Tools 106

Reporting Tools Feedback Software Research Software Customer Experience 106

People-First Product Leadership

MARCH 10, 2024

Scenarios where a need for product sense is sought include having the skills and insight to tackle the following: How can you enhance an existing product to better meet customer needs and preferences? What features should be prioritized in a new product to effectively solve key user pain points? None of these questions are easy.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Mixpanel

MARCH 11, 2024

And it definitely made you think when you read it. “I think the silly blog posts [we did at the beginning of Mode] actually were more helpful than we probably gave credit for because they were some differentiation. If you’re a data world denizen, you’ve probably come across Benn Stancil’s newsletter. Try it for free.

Data Visualization 52

Data Visualization Leadership Entertainment Analytic Tools 52

Dear Strategy

OCTOBER 15, 2018

Dear Strategy: “What are the strategies that a Tech Product Manager can use to predict competitive movements, innovations, and/or changes in business strategy?”. . So, I would definitely recommend that you go back and refer to that episode if you have a chance. Now, that’s not to say that features aren’t important.

Technical Review 53

Technical Review Technology Strategy User Testing 53

Usersnap

SEPTEMBER 12, 2023

First let’s clarify some definitions. A pricing survey is a research method using surveys to obtain information that will drive your pricing and packaging decisions for your product or service. Identifying your positioning and differentiation among your market category is a critical, and hopefully not too brutal, step.

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Intercom, Inc.

NOVEMBER 3, 2022

I think one point of differentiation in how we’ve built the surfboard team is it’s become really design-led. For any group of engineers, we have a dedicated designer who works with them focusing on user research, UX, UI, and fundamental product design. Natasha: Yeah, definitely. Was there a lot more to do?

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Product Management Unpacked

AUGUST 8, 2018

Finally, the product management software organization Pendo in their State of Leadership report states that 44.7% of product managers report to the CMO (the most), while 6.7% report to ‘Product’ (the least). I believe that product management and especially product marketing ARE marketing roles first and foremost.

User Testing 101

User Testing Product Management Product Manager Reporting Tools 101

Mind the Product

JULY 24, 2018

Make the capex decision too soon, before your product-market fit is validated, and you run the risk of sinking capital costs that you’ll never recover. Make it too late and you risk going to market at too high of a price or too low of a margin. Product launch is an authorization to accept orders.

User Testing 73

User Testing Management Management Feedback Software 73

Userpilot

MARCH 24, 2021

If you’re short on time and need the cut down version of this, here we go: Your product strategy helps you define what, why and for whom it is you’re building things. It helps you find product-market fit and gives your team direction. It helps define the problems you are trying to solve and helps form your product-market fit.

Product Research 119

Product Research Onboarding KPIs Product Strategy User Testing 119

BrainMates

MAY 28, 2019

Product Strategy and Lifecycle Management : how to monitor and increase the return on investment after launch, including: Product performance : to monitor leading indicators to ensure the business gets benefits from the customer experience with the product. The 10 steps we followed to embed the Product Management framework.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Actuation Consulting

FEBRUARY 25, 2019

FOR <target market> A concise definition of the market segment. WHO HAVE <this problem> The problem statement indicating the underserved need or market gap. OUR PRODUCT IS <solution category> A generic name to help categorize the solution to the market.

Positioning 58

Positioning Differentiation Consulting Document 58

Userpilot

JULY 18, 2023

Differentiating the different types will help you track and reduce attrition with ease. Let’s go over the most common types of churn: Customer churn rate : this metric shows how many customers stopped using your products or services during a certain period. Types of churn rates you should calculate Churn is quite broad.

User Testing 86

User Testing Feedback Software Data Visualization Customer Feedback 86

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. From creating a Facebook & Twitter page to establishing a product landing page, to spreading your story on Product Hunt , Reddit or Hacker News.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Intercom, Inc.

JULY 28, 2022

Maybe it’s an outcome of our size, but the silos that usually exist between respective functions or go-to-market and product don’t exist that much within Intercom. How does the Intercom approach align sales with product, marketing, and support? That’s awesome. Raising the bar.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product Coalition

JANUARY 20, 2020

He definitely could continue. My free e-book “Speed-Up the Journey to Product-Market Fit”? —?an an executive’s guide to strategic product management is waiting for you at www.ganotnoa.com/ebook Originally published at [link] on January 16, 2020. As I mentioned last week , spray-and-pray rarely works in the business world.

Technical Review 78

Technical Review User Testing Customer Experience Feedback Software 78

Userpilot

APRIL 7, 2024

Responsibilities of a SaaS product manager Perform market and user research. Specify product vision and create the product strategy. Oversee product development and design. Collaborate with the product marketing team to devise the go-to-market strategy. Specify feature prioritization.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

People-First Product Leadership

DECEMBER 20, 2023

Data Science, Product Design, and/or UX can help with the evidence analysis. Product Marketing and/or Marketing can contribute real world changes. Together with Product Operations, Product Management and Engineering reflects on the progress. Then divide and conquer the preparation.

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52