Product Talk

FEBRUARY 21, 2024

When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).

User Friction 253

User Friction Customer Experience Customer Feedback Analytic Tools 253

Intercom, Inc.

JULY 14, 2020

As customers expect more and more out of support experiences, support leaders can risk burnout on their team to meet the escalating demand. But even for larger teams, an influx of customer questions can overload agents, leaving them frustrated and overworked, and in turn, not able to provide great support.

Customer Experience 224

Customer Experience User Testing Product Research Customer Feedback 224

Intercom, Inc.

MAY 13, 2022

A customer journey can be defined as the interactions a customer has with your brand from the very first time they engage with you to the point of purchase. What are the steps of the customer journey? At each phase of the customer journey there are touchpoints. What is a customer journey map?

Customer Experience 223

Customer Experience User Friction User Testing Data Visualization 223

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context.

User Testing 249

User Testing Customer Feedback Feedback Software Customer Experience 249

Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Intercom, Inc.

JULY 1, 2020

Today, customer expectations are at an all-time high. A proactive customer support approach is the key to regaining control. But this approach not only overwhelms your team, it also means customers frequently have to wait hours or even days to get the help they need. What is proactive customer support?

User Friction 239

User Friction Outbound Customer Experience Customer Feedback 239

Userpilot

APRIL 15, 2024

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. Better customer support. Increased retention.

User Friction 95

User Friction Customer Communications Analytic Tools Feedback Software 95

Intercom, Inc.

MARCH 10, 2022

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Sense their frustration?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Product Talk

JULY 8, 2020

As you collect customers’ stories, you are going to hear about countless needs, pain points, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. Each gap represents an opportunity to serve your customer. But our job is not to address every customer opportunity.

User Friction 351

User Friction Customer Experience Product Research Data Visualization 351

Intercom, Inc.

NOVEMBER 30, 2021

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Strategy first, technology second.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

AUGUST 26, 2020

As support teams look to the year ahead, there’s no shortage of priorities to juggle – from team efficiency, to customer experience, to business impact. Customer expectations are on the rise and, at the same time, all parts of the business are facing increased pressure to operate more efficiently and at lower cost.

Customer Experience 233

Customer Experience User Testing Research Software Reporting Tools 233

Intercom, Inc.

JULY 25, 2022

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement.

Data Visualization 209

Data Visualization Reporting Tools Analytic Tools Technical Review 209

Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. What doesn’t count as a customer interview? Tweet This.

User Testing 234

User Testing Reporting Tools Customer Experience User Friction 234

Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Intercom, Inc.

JULY 26, 2022

C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . Think of CX as each moment of engagement along the customer journey. What is a customer service experience?

Customer Experience 138

Customer Experience User Friction Data Visualization Customer Satisfaction 138

Product Talk

JUNE 15, 2022

Regular touch points with customers are a pillar of continuous discovery. If you’re not regularly talking directly with your customers, you increase your risk of building a product that no one wants or needs. Regular touch points with customers are a pillar of continuous discovery. Tweet This.

Customer Feedback 248

Customer Feedback Data Visualization User Friction Product Research 248

Product Talk

DECEMBER 6, 2023

Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time? How do you represent customer segments on an opportunity solution tree?

Data Visualization 310

Data Visualization Product Research Analytic Tools Research Software 310

The Product Coalition

AUGUST 22, 2023

Understanding user needs and pain points is essential for building successful products and services, but that doesn’t mean we need to get stuck going down a multi-month research hole in order to be “ready” to collaborate, innovate, or prototype. These forums offer rich insights around needs and pain points.

User Friction 123

User Friction User Testing Customer Feedback Product Research 123

Intercom, Inc.

OCTOBER 27, 2020

Kristen Swanson is the Customer Experience Chief of Staff at Slack , the channel-based messaging platform designed to “make work simpler, more pleasant, and more productive.”. Even today, many months later, I’ll get a message every once in a while that says, ‘Hey, the customer that I helped reached out to me and they’re doing great.’”.

Customer Experience 179

Customer Experience Feedback Software User Friction User Testing 179

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. This week, we see how they tie together as we go behind the scenes into one major launch from the past month.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Product Talk

NOVEMBER 15, 2023

It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Tweet This Still, in our Product Talk courses and webinars, we often hear the complaint that teams don’t have time for discovery.

Product Research 270

Product Research Customer Experience Data Visualization User Testing 270

Product Talk

OCTOBER 6, 2021

Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. I like to work ruthlessly to simplify the opportunity space as much as possible so that I can quickly see where I should spend my time and energy. I can’t emphasize this enough.

User Friction 253

User Friction Customer Experience Customer Feedback Software Review 253

Alchemer Mobile

AUGUST 19, 2024

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

Intercom, Inc.

NOVEMBER 25, 2021

For Dan Gingiss , at least, investing in your defense – the customer experience – is the smartest move you can make. He’s also a keynote speaker and CX expert with over 20 years of experience in the field, having led teams in social media, marketing, and customer experience at companies such as Humana, McDonald’s, and Discover.

Customer Experience 206

Customer Experience User Friction Branding Books 206

Product Talk

APRIL 3, 2024

Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. But only if we use the right methods.

User Testing 195

User Testing Customer Experience Customer Feedback User Friction 195

Intercom, Inc.

FEBRUARY 12, 2020

We all talk a good game about the customer being the most important thing in our business. But the truth is, as most companies scale, the customer can feel further and further away. Customer empathy is often one of the first things to suffer as companies grow from startup to scale-up.

Customer Feedback 193

Customer Feedback User Friction User Testing Customer Experience 193

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

Product Research 289

Product Research User Testing Research Software Data Visualization 289

Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. Good product discovery includes the customer throughout that process. Tweet This.

Product Research 324

Product Research Research Software User Testing User Friction 324

Product Talk

APRIL 21, 2021

Some in really small companies—as small as two founders—all the way up to global conglomerates with hundreds of thousands of employees. I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. And these companies have taken criticism for this before. We did the research.

Product Research 319

Product Research User Testing Research Software Analytic Tools 319

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?

Customer Experience 97

Customer Experience User Testing Research Software Data Visualization 97

Product Talk

JANUARY 31, 2024

Because discovery involves changing the way you work on an individual, team, and even company level, it’s all too easy to make mistakes and missteps. We started continuous discovery in two areas—doing more interviews with our users and focusing on opportunities instead of solutions. We’ve gotten great feedback on that.

Product Research 263

Product Research Reporting Tools Feedback Software Customer Communications 263

The Product Coalition

MARCH 3, 2023

Time to prioritize the whole Customer Journey (CJ). Products that delight customers and fuel growth loops are essential. But with the rise of digital channels, customers interact with businesses in multiple ways that drive the overall experience. It’s about Customer-Led Growth.

Customer Experience 125

Customer Experience Customer Feedback User Testing User Friction 125

Alchemer Mobile

JULY 22, 2021

Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC).

Onboarding KPIs 246

Onboarding KPIs User Testing Feedback Software Customer Feedback 246

Userpilot

OCTOBER 28, 2024

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”

User Testing 94

User Testing Customer Feedback Customer Experience Onboarding KPIs 94

Product Talk

JUNE 5, 2024

How can product trios work with user researchers? But there can be other roles included as well, depending on the company. If your company is committed to user research and you have the luxury of having a user researcher embedded on each of your teams, you probably want to include them in most of your discovery decisions.

Product Research 260

Product Research User Testing Research Software Customer Experience 260

Intercom, Inc.

APRIL 20, 2021

The challenges facing customer support leaders are more complex than ever. They need to be able to balance efficiency with a great customer experience , meet rising customer expectations , and keep team morale high , all while ensuring that they don’t blow through their budget or burn out their team. The results?

Data Visualization 156

Data Visualization User Friction Customer Experience User Testing 156