article thumbnail

What Is Customer Effort Score (CES) and How to Measure It

Userpilot

Confused about what a customer effort score is and why it’s relevant for you? Customer effort score (CES) is the gold standard for SaaS organizations trying to improve their customer experience. Measure CES using customer effort score surveys prompted after specific customer interactions.

article thumbnail

How to Segment Customers for a Better Customer Experience

Userpilot

Wondering how to segment customers to increase their engagement with your SaaS product? It covers: What customer segmentation is and its benefits. Customer segmentation use cases. TL;DR Customer segmentation is the process of grouping users based on shared properties. If yes, this guide is for you!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Effort Score Survey Template: Types and Examples

Userpilot

Looking for a customer effort score survey template to collect insightful feedback ? TL;DR CES measures the perceived effort customers exert when interacting with your product or teams. TL;DR CES measures the perceived effort customers exert when interacting with your product or teams. We got you covered!

article thumbnail

User Experience Optimization Guide For SaaS: Steps and Techniques

Userpilot

As today’s user increasingly desires swift solutions when using digital products, user experience optimization can spell the difference between the success and failure of a product. To retain users, continuous improvement of your UX optimization efforts is critical. Measure your UX optimization efforts.

article thumbnail

Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

Move from feature factory to customer outcomes and drive impact in your business! You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap.

article thumbnail

12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more.

article thumbnail

How to Leverage Funnel Analytics to Streamline Product and Marketing Efforts

Userpilot

TL;DR Funnel analytics describes the process of analyzing how customers progress from one stage of the journey to another. Marketing teams can use funnel analysis to find friction points in the customer journey that stop users from signing up for the product, activating , and becoming paid customers.

article thumbnail

Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Customer reviews and referrals are invaluable assets to a company--with them, you can build a worthy reputation, attract new customers, and improve your CX. But if you have to beg a customer to give a review or referral, you're doing it wrong. The best customer experiences go beyond the sale.

article thumbnail

How to Evaluate and Implement Customer Feedback Into Your Product Roadmap

Speaker: Rebecca Notté, Product Operations Manager and Hannah Chaplin, Director of Product Marketing at Pendo

It can be a real challenge to collect, manage, and understand feedback from customers. And how can you bring the voice of the customer into projects you're already working on? Taking a proactive approach when collecting customer feedback will answer all these questions and ensure that you are building the best product.

article thumbnail

Short and Sweet: A Deep Dive Into Concise Feedback Loops

Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group

We want our products to make a difference for our customers as well as our company. We can decide when to replan when we visualize our cycle time and lead time. We can choose when to use small minimums, allowing us to release and experiment more frequently. We also know that short feedback loops aid in replanning.

article thumbnail

Maybe We Should Be Problem Managers Instead

Speaker: Steve Johnson, Founder and CEO, Under10 Playbook

Three things keep company leaders awake at night: 1) Can we sell more of what we built? Personal experience with customers is the source of product management insights. Product managers need to look beyond UX to the entire customer experience through every step of the product life cycle. Will it add complexity?

article thumbnail

The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Too often, organizations and their CX experts only look at the company's relationship with the customer to look for improvement. While it's essential to creating the perfect customer journey, it's only one aspect. It's time to look within: at your employees' relationships with each other, and with the company.

article thumbnail

Investing Wisely in your CX Tech Stack

Because a good customer experience is attributable to better revenue on your end, and higher satisfaction for your customers. Of the companies that have improved CX, how many do you think saw an increase in revenue? Why does your organization need to focus on building a great CX? An enormous 84% of them.

article thumbnail

Live Interview with Jeannie Walters

Speaker: Jeannie Walters, Founder and Chief Experience Officer, Experience Investigators

Not sure what data you should be looking at to make loyal customers? Are you struggling with making VoC the center of your company's mission? Join Jeannie Walters, CCXP, founder of Experience Investigators and come ready with questions to jumpstart your CX with the wisdom of a CX expert.

article thumbnail

Developing Valuable Community-Based Advocacy Programs

Speaker: Bill Johnston, Community Innovation Officer at Structure3C

Customers who share stories, knowledge, and experiences with other customers or prospects are more effective and authentic than traditional marketing programs. It follows that community-based advocacy programs can produce tremendous value and have a transformative impact on both the community and host company.