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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
Meet Brian Fugere , a pro whos navigated the high-stakes terrain of M&A more times than he can count. In this edition of Productside Stories , we dig into Brians 30-year legacy of building, integrating, and supercharging product portfolios across healthcare, software, media, and government. You dont want to lag behind.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). Userpilot is a product growth platform that can collect customer feedback directly within your product.
Be Clear on What a Software Platform Is. Different people have suggested different definitions for the term software platform. Let me briefly share mine: I view such a platform as a collection of software assets that are used by several products, as the following picture illustrates. But platforms come with potential drawbacks.
Speaker: Mickey Mantle, Founder and CEO at Wanderful Interactive Storybooks | Ron Lichty, Consultant: Interim VP Engineering, Author, Ron Lichty Consulting, Inc.
In order to be successful at delivering software, organizations need to become data-driven. Teams and their leadership need to leverage data to achieve better customer outcomes. Data-driven performance reviews help to align employee goals and team goals with company goals. How data-driven performance reviews do that.
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan lives in Manhattan and in his spare time likes to play soccer. Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges.
With so many options available, how do you choose the right session recording software for your team? We’ve researched, tested, and curated a list of 10 top-rated session recording tools to help you unlock valuable user insights and build better digital experiences. Shareable session replay: Yes.
You can gather all the user feedback or behavioral data you want or even generate tons of Google Analytics reports. Despite all these efforts, you’re probably still not acting on product analytics correctly. Kevin has almost a decade of experience working at some of the world’s most innovative softwarecompanies.
Understanding customerexperience (CX) isn’t just a strategy—it’s a superpower. Customerexperience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. Why should I track customerexperience metrics?
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Why customer support is an overlooked differentiator Product features, pricing, and branding all play key roles in differentiating your organization from the laundry list of competitors, but theres one often-overlooked factor that can make or break customer loyalty: how well you support your customers.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low.
In my experience, managers suffer something akin to the Dunning-Kruger effect. I’ve led teams of engineers for almost a decade but when I look back at my own management career I regularly thought I was a “good manager”, at times even a great one. Yet few managers ask themselves the hard questions: am I the reason people are leaving?
If your product is stagnating, if youve ever felt stuck despite following best practices, it’s time to face an uncomfortable truth: the rules you’ve been following may be holding you back. The most innovative companies didn’t achieve greatness by sticking to convention. They broke free.
According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not.
How long will it take to hear back from a company? A big part of Teeba’s process involved putting her product skills to use throughout the job search, both in terms of identifying product-led companies and in terms of mapping out business and product outcomes for companies where she was interviewing.
Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter? No, not NPS.
Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. Over the past 10 years, I’ve used Strategy Blocks in six different high-stake contexts, at companies large and small, including Headspace , Meta , and VRChat.
Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain. The key is to understand your users and continuously optimize your mobile app for exceptional value. Heres an example of tracking only user onboarding KPIs : Try Userpilot.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.
“If you’re not adding things back in at least 10% of the time, you’re clearly not deleting enough.” — Elon Musk There are moments when you hear something so simple yet profound. I’ve always worked double time to save space on the roadmap and simplify things. of users accidentally used this feature once per year. I was pissed.
You get something that truly works for you, and we get to connect with people who value what we offer and have the potential to become power users (and sources of sustainable revenue!). Trying to bring in as many users as possible, only to see most of them lose interest before their free trial is even over. The alternative?
Each Session of the program runs for 6 months with paired individuals… Conducting regular 1-on-1 mentor-mentee chats Sharing experiences with the larger Product community Participating in live-streamed product management lessons and Q&A. Jordan lives in Manhattan and in his spare time likes to play soccer. Better Products.
As described above it is worth investing time and effort to understand for each new project who has a stake and whom to manage closely or others to just to keep informed. Secondly, when should you spend time to identify stakeholders ? As different stakeholders have different priorities and expectations for the product.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience.
How Rumi Cosmetiques Boosted UserExperience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing userexperience and conversion rate in eCommerce. Ready to uncover their secrets? Keepreading!
As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.
An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Well implemented, product demos help to: Improve user engagement : Today’s B2B buyers are independent—they want to research and evaluate solutions on their own terms.
For many companies, the word localization typically prompts two thoughts: it’s costly, and it’s time-consuming. And with the right tools, it’s accessible to companies of all sizes, opening a door to a world of opportunity for growth. While all of that might sound daunting, it doesn’t have to be implemented all at once.
But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Organic, when you attract users through public platforms and owned media marketing. Use referrals to encourage users to refer your app to others.
It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] How can you capture the right user stories , for instance, if you are unsure who the users are and why they want to use the product? But don’t stop there.
Sadly, that’s rarely true, and strategies from the upper management are often multi-year in length with a scope focused on the company profitability without any of the product level details. Some of the challenges from my personal experience has been. Simple task, right? Make a list of the scope and the challenges to your product.
But in practice, organising teams around products can be challenging, especially when a company lacks a clear understanding of what a (digital) product is and if it does not embrace a product-led way of working. I view it as an entity that creates tangible value for users and possibly customers as well as the business.
Understanding customerexperience (CX) isn’t just a strategy—it’s a superpower. Customerexperience metrics illuminate the path to customer satisfaction, loyalty, and ultimately, success as an organization. Why should I track customerexperience metrics?
Customerexperience (CX) is central to product management and the success of your SaaS platform. It can help retain customers and gain loyal brand advocates. And that’s why the customerexperiencesoftware solutions you choose matter greatly. Book a demo now to see how it can boost customerexperience.
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
It was first proposed after Benjamin Whorf, a fire safety inspector at the time, observed how oil workers treated empty oil barrels as less hazardous than full oil barrels, despite them being equally flammable due to the traces of oil remaining in them. The ultimate goal is for us as a company to be more intentional with our language.
You might already have a Voice of the Customer (VoC) program in place that you’re looking to improve, or perhaps you’re just trying to get started. But in truth, there’s never been a better time. Now, more than ever, your customers want to be heard. mParticle is the customer data platform for brands leading the CX revolution.
Feature parity across desktop and mobile is rarely what customers need or want. If an organization wants to shift to product teams—teams empowered to drive outcomes —they need to structure their teams such that each team includes the necessary skills and abilities required to build and deliver customer value. and CBC Gem.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
They’re based on my experiences working in technology, the practical application of methods in varied use cases, and speaking with peers about their strategies and successes. If you’ve been paying attention to any loud marketing efforts over the last few years, you have definitely heard about multi-cloud. Multi-cloud architectures.
They allow you to close the gap between your analytics data and the feedback you get from users. But with so many session replay tools, which ones are worth your time and money? Well, I reviewed 40 session recording options in the market and handpicked the top 10 for startups, mid-market companies, and enterprises to review.
This can be reassuring for customers and stakeholders. This makes the roadmap harder to understand, and it increases the effort to keep it up to date. It will also limit your ability to experiment and learn, to run sprints and discover the best way to address the user and customer needs and create value for the business.
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now I talk a lot on my podcast and in this newsletter about the correlation between successful companies and an obsession with velocity. I’ve yet to come across a software leader who isn’t. I’ve finally found it.
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