UX Planet

FEBRUARY 3, 2025

a cafe or public transport). A more inclusive product allows for a greater potential market. Brand Reputation Designing for accessibility signals inclusivity and social responsibility. This strengthens your brands reputation and fosters trust with users, particularly those in marginalized groups.

UX 101

UX Research Software Data Visualization User Testing 101

Lenny Rachitsky

JULY 21, 2024

He’s the vice chairman of Ogilvy UK, the author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life , and the founder of Nudgestock, the world’s biggest festival of behavioral science and creativity. Rory even claimed that “Steve Jobs was not a technologist; he was a pitchman.”

Marketing 116

Marketing User Testing Feedback Software Transportation 116

Intercom, Inc.

FEBRUARY 23, 2018

Business owners had a very finite market they could address so every customer and how they perceived the business really mattered. Just over 200 years ago the first steam-powered train entered service on The Middleton Railway in northern England and began transporting coal between Middleton and Leeds. Increase your brand reputation.

Customer Experience 181

Customer Experience Transportation Messaging Technical Review 181

freshtrax

JULY 31, 2024

This might be strange considering how Japanese people tend to live in small homes and often travel via public transportation. How is Costco succeeding in a market with so many cultural hurdles to overcome? Let’s take a look at this market entry success story! These shops are increasingly popular with Japanese shoppers.

Transportation 111

Transportation Travel Branding Marketing 111

The Product Coalition

JULY 27, 2021

Public domain photo via Wikimedia They use the example of the Saturn car created by General Motors as a separate brand in the 80s. GM’s goal was to preserve some of the low-end markets that Japanese brands were gaining, but they never considered the Saturn a winning move to dominate that segment. How can you make that stronger?

Product Strategy 148

Product Strategy Strategy Differentiation Customer Feedback 148

Product Talk

OCTOBER 2, 2024

HiveMQ powers use cases in automotive, energy, logistics, smart manufacturing, transportation, and more. Leading brands like AirFrance/KLM, BMW, Matternet, Liberty Global, Mercedes-Benz, BraveHeart, and ZF choose HiveMQ to build smart IoT projects, modernize factories, and deliver better customer experiences. Yury’s next step?

Feedback Software 249

Feedback Software Customer Experience Data Visualization User Testing 249

Pragmatic Marketing

MAY 23, 2017

Whether it’s that first sip that brings a spark of joy, the sense of community, the way the employees engage with us or the soundtrack that plays in the store, successful companies create a consistent brand feel that gives extra life to the goods they sell. But while a great product is essential, it’s only one piece of the puzzle.

Branding 70

Branding Feedback Software User Testing Customer Experience 70

Intercom, Inc.

DECEMBER 9, 2021

The sounds you hear every day have been carefully curated not just to drive you towards a specific action but also to set a certain mood and encapsulate the brand that created them – just think about the Window’s 95 startup sound, a six-second-long chime composed by Brian Eno and one of the most recognizable sounds of all time.

User Testing 138

User Testing Transportation Customer Experience Research Software 138

Mind the Product

APRIL 20, 2018

In their marketing and branding, Snickers emphasizes the promoting pressure of providing energy to overcome being “hangry”, driving users to buy a Snickers when they need that energy boost. This encourages users to choose Uber as their mode of transport. Influence Competing Pressures to Drive Action.

Transportation 136

Transportation Advertising Branding Engineering 136

The Accidental Product Manager

MARCH 1, 2021

If the Amazon product managers were able to find ways to reduce the number of boxes that they used, then they’d be able to reduce their shipping and transportation costs. on shipping and transportation. The market for boxes has a great deal of competition and their product is both generic and easily copied.

Transportation 123

Transportation Product Management Product Manager Customer Experience 123

Mind the Product

APRIL 20, 2017

We got excited about its Snapchat-like Messenger Day, Venmo-like Payments, ride-requesting Transportation, and Event Reminder. In 2012, WeChat introduced the concept of official accounts for brands, where companies and individuals can create an official account to use for social media outreach AND for selling their product/service.

Development 202

Development Data Visualization Transportation Customer Experience 202

The Product Coalition

NOVEMBER 1, 2022

It also opens up new opportunities for the hospitality and tourism industry to compete in a dynamic market landscape. Values In the marketing aspect, values influence the consumer buying behavior process when choosing amongst tour categories, brands, and attributes. Consumer behavior is not a new concept for research.

Research Software 116

Research Software Feedback Software User Testing Travel 116

Lenny Rachitsky

FEBRUARY 25, 2025

product marketing, user research, content design, etc.). Comparables are players that are tackling similar problems but perhaps in a different market/space. As a hypothetical example, imagine if we were doing big “S” strategy work for a company plotting the future of transportation.

Strategy 118

Strategy Technical Review Product Strategy Product Research 118

UX Studio

SEPTEMBER 10, 2019

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. But first, let’s define brand strategy! But first, let’s define brand strategy! Brand strategy defined.

Branding 64

Branding Weak Development Team Strategy User Testing 64

Mind the Product

SEPTEMBER 4, 2017

You’ll find platforms across many industries, from transportation to book publishing. If you are early in your platform evolution, curation of your partners (app developers) is important, as you’re entrusting your brand to these partners. For a product manager, managing your platform is different from managing your product.

Analytic Tools 135

Analytic Tools Feedback Software Data Visualization Technical Review 135

BrainMates

NOVEMBER 1, 2021

A recent survey however estimates that less than half of product development ideas are validated with customers at all , which still doesn’t guarantee the right questions are being asked to identify a suitable target market or willingness to pay. In other words, this is a target market equalling “everyone who moves”.

Weak Development Team 105

Weak Development Team Product Research Development Research Software 105

Intercom, Inc.

JUNE 10, 2020

These experiences need to cover both sides of product-market fit: the product, and the market. From what problems the product solves, to how it solves them, to how it is priced and positioned in the market. Watching and talking to your customers must be direct, and must be wide ranging. It won’t help you make roadmap calls.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

Andrew Chen

JANUARY 9, 2020

A really detailed 68 page analysis of the podcast market. – so many Japanese brands! Magic metrics indicating a startup probably has product/market fit. 5) market-by-market (or logo-by-logo, if SaaS) comparison where denser/older networks have higher engagement over time (network effects). People said Uber 1.0

User Testing 110

User Testing Data Visualization Product Marketing Marketing 110

The Product Coalition

DECEMBER 30, 2022

Research says that the video conferencing market will reach $13.82 In this article, we shall discuss the top-performing video-calling API providers in the market that can aid your app development process. There are various video APIs in the market to choose from. billion by 2023. Stay with us and read on!

Research Software 115

Research Software Customer Experience User Testing Transportation 115

Userpilot

MAY 20, 2024

The customer sentiment score can help you tell how well-perceived your brand is. TL;DR Customer sentiment refers to customers’ emotions and attitudes towards your brand, providing insights into their satisfaction levels. Customer sentiment refers to customers’ emotions and attitudes towards your brand, product, or service.

Data Visualization 105

Data Visualization Feedback Software Customer Feedback Customer Experience 105

Usersnap

APRIL 29, 2023

From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. Here’s a sample of a few of them, however, there are many more: Jasper is a tool for marketers & businesses to generate copy.

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

Userpilot

MAY 5, 2022

There are several reasons why a SaaS business will choose a micromarketing campaign over traditional marketing strategies to engage existing users and attract new ones. Micromarketing is a form of marketing that is targeted at fewer people in a niche group. In this blog post, you’ll learn: What micromarketing is.

Research Software 98

Research Software User Testing Customer Experience Data Visualization 98

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Some of their attempts are just cringe-worthy: For instance, I received an email from IKEA about their transport, saying ‘it’s my big day tomorrow’. Take an email marketing tool. Source: hyperise.

Analytic Tools 98

Analytic Tools Software Review Customer Experience Data Visualization 98

UX Studio: Product Management

NOVEMBER 24, 2020

There are big players in every industry that have made their brands recognizable worldwide. Aplana is a privately held software development company that has been on the market for 20 years. Our clients are growing startups and established brands like HBO, Google, Netflix, or Wizz air. Top product design companies. Wandr studio.

Product Research 116

Product Research Research Software Software Review Technical Review 116

Andrew Chen

DECEMBER 26, 2018

It goes over historical precedents for give/get referrals, content marketing, and trying to bootstrap two-sided marketplaces. How startups die from their addiction to paid marketing. One of my big lessons from Uber is that the supply side of the market is critical for any startup.

User Testing 80

User Testing Enterprise Feedback Software Customer Experience 80

UX Studio: Product Management

MAY 23, 2018

TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries. This took ten months for the team including a UX researcher and a UX designer from UX studio, and a dedicated Trigo marketing team sharing responsibility for the development. Market analysis and product research.

User Testing 96

User Testing UX Research Software Product Research 96

freshtrax

MAY 8, 2019

the mobile payment market size in Japan is expected to increase from 8 million USD in 2017 to 48 million USD by 2023 (at the rate of 100 JPY = $ 0.8951 USD). Please note that these numbers above are the total market size of both NFC based solution and QR based solution. Japan’s Mobile Payment Landscape in 2019. Image credit: merPay.

Research Software 96

Research Software Banking User Testing Technology 96

freshtrax

MAY 14, 2024

This inspired me to dive deeper into the differences in water bottle culture in the US and Japan and how water bottle companies from abroad might find ways to successfully enter the Japanese market and vice versa. Stanley Cup capitalized on the American obsession with branding and status, releasing a series of limited-edition designs.

User Testing 59

User Testing Technical Review Branding Transportation 59

The Product Coalition

JUNE 22, 2021

These companies connect two sides of a market as a middle man, most times providing an organized and safe environment for a transaction between these two parties. It’s still a great idea to build a brand new marketplace and it's pretty much possible to become a unicorn doing so.

Customer Experience 90

Customer Experience Product Research Advertising Reference 90

Userpilot

JUNE 11, 2024

On the other hand, customer journey maps visualize the end-to-end experience of a customer across various brand touchpoints. However, a touchpoint in a customer journey map means every moment a customer interacts with or becomes aware of your brand — e.g., advertisements, customer support, or at checkout. Source: Glow Marketing.

User Testing 105

User Testing Customer Experience Customer Feedback Data Visualization 105

Userpilot

OCTOBER 24, 2022

those who decide whether to subscribe to your product, like a sales team or marketing team). There are several variations to consider: Customer satisfaction or CES surveys help you figure out areas of frustration and pain points with different aspects of your product and brand. Don’t shy away from churn: learn from it.

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98

BrainMates

OCTOBER 30, 2022

A recent survey estimates that less than half of product development ideas are validated with customers at all, which still doesn’t guarantee that the right questions are being asked to identify a suitable target market or willingness to pay. – yet Segway touted it would solve all individual transportation needs. .

Development 59

Development Transportation Research Software Product Research 59

The Accidental Product Manager

AUGUST 27, 2018

Cadillacs occupy a crowed part of the car market because they are expensive and they are designed to appeal to customers who may also be tempted to select BMWs and Porsches. Getting their target customers to pay attention to GM’s high-end brand has always been a bit of a challenge. The cost of the program is US$1,500 per month.

Product Management 66

Product Management Product Manager User Testing Transportation 66

The Product Coalition

AUGUST 16, 2023

Affiliate NFT Marketplaces — Create a NFT Marketplace With the Fusion of NFTs and Affiliate Marketing In the ever-evolving world of digital assets, a groundbreaking concept has emerged that marries the transformative potential of Non-Fungible Tokens with the dynamic realm of affiliate marketing.

Customer Experience 138

Customer Experience User Testing Education Customer Feedback 138

The Accidental Product Manager

JULY 12, 2021

Pop-up product managers have to be quick on their feet Image Credit: Metropolitan Transportation Authority of the State of New York. Product managers at digitally native brands understand that data has to drive everything that they do. Another term for digitally native firms is to call them “online first” brands.

Product Management 65

Product Management Product Manager Customer Experience Management 65

freshtrax

SEPTEMBER 3, 2019

Second, there is a lot of opportunity for companies in the video communications market, business chat tools market, and other similar businesses to grow in Japan. Then, we’ll share our top tips on how you can make your way into the Japanese market as a video conferencing or business chat tool company. Sounds exciting, right?

Reporting Tools 90

Reporting Tools Research Software Data Visualization Government 90

UX Studio: Product Management

JULY 12, 2021

Strategic brand communication with custom web design delivered by eCommerce web designers and developers. They are a unique and fun team of professionals with expertise in digital strategy, website and eCommerce design , and creating brand identity. . Then they create the design keeping the visual brand guidelines in mind.

Research Software 93

Research Software Data Visualization Feedback Software Analytic Tools 93