Intercom, Inc.

MARCH 19, 2019

That’s why you need to find a strategy to steadily bring in new customers in order to survive – and thrive. Without a strategy to acquire customers, it’s easy to keep doing what seems to be working without examining how effective your approach truly is. Paid vs. organic customer acquisition strategies.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. Short on time?

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Product Management University

NOVEMBER 20, 2018

The B2B Product Manager Magazine November 2018 is now available. When you attain that level of knowledge, your solutions are indispensable, your marketing messages speak directly to the agenda of decision-makers, and your salespeople are treated as trusted advisors. The top 1% all have one thing in common. It drives everything they do.

Magazine 113

Magazine B2B Product Manager Product Management 113

Intercom, Inc.

JANUARY 14, 2021

In this episode of Inside Intercom, we caught up with Hubert for a chat about starting small, committing to a product strategy that helps you reach your long-term goals and making sure everyone’s on the same page. It’s a B2B SaaS application, think of it as a CRM. Use it to make better product decisions.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Manager 246

Product Manager Product Management White Paper Management 246

Product Management University

OCTOBER 29, 2024

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications.

Product Marketing 147

Product Marketing Marketing Certifications Product Manager 147

The Product Guy

APRIL 9, 2019

Journey Into the World of Strategy. The notion of a strategy in product management seems like something that only high-level stakeholders at the executive level should care about. After all, many product managers tend to treat a strategy as something that’s scared and driven top-down from the executive management level.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 86

Messaging Positioning Data Visualization User Testing 86

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What: What messages will you communicate to your target accounts?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. This is, so you can fix and optimize your B2B marketing funnel and ensure a smoother journey for your customers.

B2B 90

B2B Analytic Tools Feedback Software Data Visualization 90

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. As a company grows, the message gets fractured.

Engineering 177

Engineering Marketing B2C B2B 177

Intercom, Inc.

JUNE 7, 2022

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. A quick chat with six messages made them 250% more likely to convert.

Inbound 245

Inbound Customer Communications Research Software Data Visualization 245

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Amplitude

FEBRUARY 1, 2021

It’s about adapting your marketing, product and go-to-market strategy to give your product the best chance at wide market penetration and adoption. In this context, your product launch strategy isn’t just a plan for launch execution. Your strategy should also account for the sales period after launch day.

Product launches 111

Product launches Strategy User Testing Product Research 111

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). In his role on the leadership team, he is responsible for shaping and executing their product strategy.

Feedback Software 235

Feedback Software Customer Experience Data Visualization User Testing 235

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 85

Feedback Software Analytic Tools B2B Embedded Analytics 85

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Relevance is the lynchpin to strong messaging. What is Product Marketing?

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 85

Analytic Tools Feedback Software Research Software User Testing 85

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Vision & Strategy. If you have 20 products, that equates to 20 product visions and 20 product strategies.

B2B 100

B2B Sales Training Product Manager Product Management 100

Sachin Rekhi

FEBRUARY 16, 2020

I instead define a product manager as driving the vision, strategy, design, and execution of their product. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market. And that's what refining your strategy is all about. Design: Customer Discovery Insights.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Indicative

OCTOBER 1, 2020

For example, Gallup found that companies that successfully engage their B2B customers realize 63% lower customer attrition and a 55% higher share of wallet. A customer isn’t going to interact with company messaging they don’t need or want. Ryan Gould , Vice President of Strategy and Marketing Services at ElevationB2B.

User Testing 141

User Testing Data Visualization Customer Feedback Customer Experience 141

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 71

B2B Research Software Feedback Software Customer Experience 71

Intercom, Inc.

AUGUST 13, 2019

Our chatbot can also look at keywords in the customer’s message and suggest matching articles – but only if it detects that the user hasn’t visited the Help Center in the previous 15 minutes. These factors include: Message keywords. 4% is also on par with B2B companies like ours that tend to see more complex questions from customers.

Data Visualization 279

Data Visualization Customer Experience User Testing Customer Feedback 279

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 84

Customer Experience B2B User Testing Customer Feedback 84

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Liam: And what switched you over to B2B? Short on time? Doug: You know what?

Marketing 209

Marketing B2B Branding Data Visualization 209

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. Trying to win based on incrementally improving on a wide range of product features is not a long-term nor defensible strategy. 3 Brand stretch.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). Waterfall) Product type (AI vs. non-AI products) Market focus (B2B vs. B2C) He emphasized that these contextual factors significantly impact a product manager’s role.

Research Software 99

Research Software Feedback Software User Testing Product Research 99

Intercom, Inc.

MARCH 5, 2018

Maybe you only sell to B2B SaaS companies under 200 employees. We’ve been conditioned to expect instant responses when we talk to people on messaging platforms. Thankfully, it’s now easy to offer live chat only to prospects who match your ideal customer profile. Set proper expectations.

Customer Experience 204

Customer Experience User Friction Product Research User Testing 204

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation? What is macro segmentation in B2B marketing?

Analytic Tools 71

Analytic Tools Customer Experience B2B Data Visualization 71

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. Other than developing core value messages, virtually nothing is the same. The consumerization of enterprise B2B products and services is in full swing. Re-Routing Your Growth Strategy: What Got You Here Won’t Get You There!

B2B 147

B2B Customer Experience Definition Demo 147

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. If you want to know more, book a demo now !

Analytic Tools 83

Analytic Tools Feedback Software Research Software User Testing 83

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model.

Feedback Software 75

Feedback Software User Testing Product Research Strategy 75

Userpilot

OCTOBER 1, 2022

This software adoption strategy doesn’t only make your product more engaging but also demonstrates that you understand your users and makes software adoption easier. Use gamification strategies to drive repeated engagement. Best digital adoption solutions on the market for B2B companies. Tracking user events on Userpilot.

Feedback Software 85

Feedback Software Research Software User Testing Onboarding KPIs 85

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Pair that with in-app communication and you’ve got a pretty good marketing strategy. We’re going to teach you how to craft a marketing strategy made for the enterprise sales cycle so you can adapt your sales process. Shorter sales cycles.

Enterprise 84

Enterprise Marketing Strategy Outbound 84