Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.

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B2B Customer Experience Product Marketing Definition 130

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

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B2B User Testing Research Software Analytic Tools 94

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 90

Analytic Tools Feedback Software Research Software User Testing 90

Product Management University

JULY 7, 2020

Is the maturation of B2B product management and marketing keeping up with the demands of the market? B2B technology companies today bear little if any resemblance to those of the mid to late 90’s, yet a big chunk of the industry is still practicing product management and product marketing the exact same way it did 20-25 years ago.

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Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 89

Feedback Software Analytic Tools B2B Embedded Analytics 89

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? The most common variables used in B2B segmentation. What is B2B market segmentation? What are the two approaches to B2B market segmentation? What is macro segmentation in B2B marketing?

Analytic Tools 75

Analytic Tools Customer Experience B2B Data Visualization 75

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. I’m sorry if the format introduced below will disappoint you a bit.

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B2B Marketing Data Visualization User Testing 78

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

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B2C B2B Reporting Tools Feedback Software 118

ProductPlan

JANUARY 17, 2023

These are typically very different people with very different problems and motivations in B2B environments. In the B2B world, the search and filtering functions on LinkedIn are a great way to find individuals and companies who fit your profile. Type of B2B customer interview. This one can be a bit tricky in B2B, though.

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B2B User Testing Customer Feedback Customer Experience 59

Product Management University

JANUARY 23, 2017

B2B Product Marketing Job Description. The development of messaging and collateral in today’s role is more focused on making the salesforce skilled at selling and differentiating your solutions versus creating the obligatory artifacts for the launch checklist as it was in its infancy. It’s a needle in a haystack.

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B2B Product Marketing Marketing Healthcare 133

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Engage customers with in-product messaging.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

OCTOBER 1, 2022

For example, here’s how Mailchimp celebrates when you schedule your first campaign: Gamified message on Mailchimp. Tweaking smaller elements like the choice of button colors or in-app messaging to optimize the product experience. Best digital adoption solutions on the market for B2B companies.

Feedback Software 89

Feedback Software Research Software User Testing Onboarding KPIs 89

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

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Product Management Product Manager White Paper Management 246

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase).

Feedback Software 68

Feedback Software B2B Customer Feedback Customer Experience 68

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Relevance is the lynchpin to strong messaging. What is Product Marketing?

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Marketing Product Marketing Reporting Tools Healthcare 147

Product Talk

OCTOBER 11, 2023

For example, if we are planning to share articles via SMS, we’ll need to pay carrier fees to deliver those messages. We’ll need to enumerate our assumptions around why we think the benefit of acquiring new readers will offset the costs of sending the messages. He argued that desirability conflates usability and customer value.

Feedback Software 274

Feedback Software User Testing Technical Review Product Research 274

Userpilot

JANUARY 27, 2023

So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? Once you know this, you can use in-app messages to engage them and guide them back down the happy path before you lose them for good. Do you prefer free plans or just free trials? Or are your trials paid?

Feedback Software 88

Feedback Software Analytic Tools B2B Data Visualization 88

The Product Coalition

APRIL 27, 2019

Companies that have found success with a B2B business app are those companies who have a clear understanding of their requirements and how the app will improve the quality of their services. Are Your Competitors Using a B2B app? Mobile apps have made several business processes extremely easy and less time-consuming.

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B2B Reporting Tools User Testing Customer Feedback 60

Userpilot

NOVEMBER 13, 2023

Personalized onboarding message. Simply guide users to areas of interest based on which customer segment they belong to. This onboarding service will help increase product adoption by showing customers how your product can resolve their pain points.

Feedback Software 86

Feedback Software Data Visualization Analytic Tools User Testing 86

Userpilot

OCTOBER 16, 2022

And by proactive, we mean well in advance and using multiple channels such as social media, in-app messaging , websites, and other channels. The post 15 Customer Intimacy Best Practices and Tips For B2B Companies appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

User Testing 93

User Testing Feedback Software Research Software Analytic Tools 93

The Product Coalition

APRIL 25, 2018

3 years ago I decided it’s time for me to leave my product role in a large B2B software company and start my own B2C startup called Missbeez. I would like to share with you some of the insights of my journey so far and the key differences between leading a B2B product and a B2C one. But in most B2B products this is not the case.

B2C 60

B2C B2B Feedback Software User Testing 60

Intercom, Inc.

APRIL 7, 2020

” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. According to our research, 54% of B2B support teams are seeing increased volume, along with 45% of B2C support teams. Their SVP of Customer Experience Margaret K?dziora

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Customer Experience Reporting Tools Research Software Data Visualization 217

Product Management University

JULY 18, 2023

We tend to overthink our messaging, try to say too much, try too hard to be eloquent with our words and if there aren’t a lot of superlatives and buzzwords, we feel like we’ve failed. You might also like: Creating a Sales Playbook: 5 Must-Haves Top 5 Reasons Your Positioning Falls on Deaf Ears How to Create a B2B Sales Demo Script

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Positioning Product Research Construction Demo 130

Intercom, Inc.

JUNE 7, 2022

For many years, B2B companies have executed their inbound sales funnel in a traditional manner that looked a little something like this: Visitor prospects. This can involve calls, emails, targeted messages, and other highly personalized one-to-one outreach. A quick chat with six messages made them 250% more likely to convert.

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Inbound Customer Communications Research Software Data Visualization 245

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. However, as Lisa experienced, this was not the case in the B2B space. Learn how Lisa (and you) can quadruple your UX research response rates with Userpilot.

User Testing 78

User Testing Product Research Research Software Data Visualization 78

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. “With ABM, businesses treat each account as a market of one” How ABM differs from traditional B2B sales. 4 benefits of account-based marketing.

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Reporting Tools Research Software Marketing Customer Experience 189

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Mixpanel

MARCH 16, 2020

So to solve this, we figured out our users by persona, and we sent messages about their sales activity that would be relevant to them. Eventually we found users making their own analyses instead of dropping off, because of these relevant messages. Mixpanel: Seelk is in a transitional phase, moving from agency to SaaS.

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Onboarding KPIs B2B Data Visualization Customer Feedback 64

Lenny Rachitsky

MARCH 21, 2024

Before starting her own firm, she worked at Uber, where she led PR for the business development team and B2B programs. These platforms reach engaged audiences and amplify your message. Prior to that, she worked at Box on product communications, with a focus on product launches and partnership announcements.

Reporting Tools 88

Reporting Tools B2B Customer Experience Startups 88

Product Talk

FEBRUARY 2, 2022

Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security. Ellen shares a specific example about missed messages. A Quick Introduction to Ellen and Her Continuous Discovery Journey.

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Product Research User Testing Engineering Testing 230

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. You might also like: Product Marketing vs. Portfolio Marketing: Which One Is More Effective In B2B? What is a Product Marketing Roadmap? Remember, customers don’t buy because they understand you.

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