Product Talk

FEBRUARY 2, 2022

This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of Product Management at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.

Product Research 274

Product Research User Testing Engineering Testing 274

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Review stage (BoFu). It helps you visualize the customer journey. But how can you use it?

B2B 90

B2B Analytic Tools Feedback Software Data Visualization 90

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or What do I mean by software product vs software services ?  A  A very big difference.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 86

Messaging Positioning Data Visualization User Testing 86

Product Innovation Educators

DECEMBER 16, 2024

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

Research Software 99

Research Software Feedback Software User Testing Product Research 99

Userpilot

MAY 7, 2024

Frustrated trying to design interactive software walkthroughs that drive activation? TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product. Use walkthrough software to create flows that educate and encourage users to complete tasks.

Feedback Software 90

Feedback Software Analytic Tools Reporting Tools Customer Communications 90

Userpilot

FEBRUARY 25, 2024

Looking for an effective in-app messaging tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 84

Customer Experience B2B User Testing Customer Feedback 84

Userpilot

APRIL 26, 2024

Do that by choosing the right customer tracking software for your business. To help you out, we’ve come up with a list of the 13 best customer-tracking software solutions in the industry. TL;DR Customer tracking software helps you monitor and analyze your users’ behavior across different channels. Get a demo.

Data Visualization 79

Data Visualization Analytic Tools Reporting Tools Software Review 79

Intercom, Inc.

NOVEMBER 20, 2018

“You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Intercom, Inc.

OCTOBER 14, 2019

“The old world of sales was akin to a high stakes poker table” If you’ve tried shopping for software in the last two decades, you’ve likely experienced the old world of sales. As a buyer, you were probably greeted by a message along the lines of: “Interested in our product?

Research Software 162

Research Software Software Review Customer Experience Differentiation 162

Userpilot

OCTOBER 16, 2022

With Userpilot, you can apply these strategies without having to code. For this, you can calculate software adoption rate, which is the percentage of signed-up customers that become active users. E.g., If you get 100 new signups per month and 25 of them become active, your software adoption rate would be 25%. Churn rate.

User Testing 89

User Testing Feedback Software Research Software Analytic Tools 89

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. A personal message goes a long way.

Startups 131

Startups Feedback Software Onboarding KPIs Customer Experience 131

The Product Coalition

AUGUST 21, 2019

The biggest differences between consumer buyers (B2C) and business buyers (B2B) is that the volume that is purchased and their preferences with pricing and being invoiced on payment terms over credit cards. As you gathered your new team members, you explained the WHY : Why should a company focus on B2B customers just as much as B2C?

B2B 60

B2B B2C Reporting Tools Customer Experience 60

Intercom, Inc.

FEBRUARY 18, 2019

“Each product has its own nuances which define successful engagement” For example, a B2B productivity tool could define engagement as a certain number of `projects created`, `tasks completed`, `team members added`, `comments left`, `files uploaded`, `projects completed`, etc. for any software business. Keep improving.

Research Software 178

Research Software Customer Experience User Testing Data Visualization 178

The Product Guy

APRIL 9, 2019

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

Feedback Software 148

Feedback Software Analytic Tools Technical Advisors Strategy 148

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. Ahead of the trend: Atlassian.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Reviews on review sites like G2, Capterra, etc.

Feedback Software 65

Feedback Software B2B Customer Feedback Customer Experience 65

Intercom, Inc.

MARCH 8, 2018

Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. My first real job was at GE Capital in Australia, and then I moved back to London and joined a company called Complinet, which was a back office compliance software company.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Userpilot

JUNE 2, 2024

Luckily, we’ve listed the 17 best product-led growth software in the market. We’ve included key features, user reviews, and pricing to help you decide. No-code, all-in-one solution for product adoption throughout a customer’s lifecycle. No-code tool for event tracking, reports, and custom dashboards.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Research Software 78

UX Studio

SEPTEMBER 6, 2023

Even big B2B players (Business-to-Business) were interested in UX research. We had to think differently when doing research with B2B customers. Think of it as your compass for navigating the world of B2B research. Who are the users in B2B By definition, we talk about B2B when we see a transaction between two businesses.

User Testing 60

User Testing Customer Feedback Research Software B2B 60

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Mironov Consulting

FEBRUARY 28, 2024

  They are coming off customer calls, strategy sessions, renewal discussions, marketing automation planning sessions, compliance reviews, and industry analyst briefings that highlight improvements that must be made.  ”)  Building software is a complex intellectual team exercise, not simply reading specs or typing. 

Reporting Tools 105

Reporting Tools Software Review Technical Review Weak Development Team 105

Userpilot

FEBRUARY 18, 2021

I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Or following up diligently to see if their problem has been solved. E.g. our tool allows Product Managers to create in-app experiences that boost feature adoption such as tooltips and walkthroughs without coding.

Analytic Tools 91

Analytic Tools Software Review Customer Experience Data Visualization 91

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s B2B? Broadly, business-to-business (B2B) means building and selling products primarily for corporations and organizations. What’s Enterprise? Unstated B2C Assumptions.

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Userpilot

FEBRUARY 3, 2023

Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. You can then build a more informed marketing plan that engages customers in their preferred channel, with an impactful message, at the right time. Create in-app surveys code-free with Userpilot.

Analytic Tools 86

Analytic Tools User Testing Research Software Feedback Software 86

ProductPlan

MARCH 4, 2022

Note: We’ll assume your company sells B2B SaaS software. Let’s say that when you drafted the bio for your persona, you had learned that the typical user of your B2B app would be using it in an office. Note: If you’re selling B2B products, you probably have different messages for your user persona vs. your buyer persona.

Customer Experience 98

Customer Experience Customer Feedback User Testing Feedback Software 98

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Engage customers with in-product messaging.

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Userpilot

JULY 17, 2024

Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Proto persona : Helps brainstorm early-stage product features and marketing messages based on assumed user characteristics. Fran seeks more robust reporting features and integrations with popular accounting software.

User Testing 86

User Testing Research Software Data Visualization Feedback Software 86

Userpilot

OCTOBER 21, 2022

Customer confidence is the level of trust a B2B prospect has over your brand before feeling “confident” that they have enough information to move forward through their journey. Showing testimonials and reviews on your platforms so customers can see you’re trustworthy. Asana’s humorous error message.

Feedback Software 89

Feedback Software User Testing Customer Experience Customer Feedback 89

Gainsight

MAY 7, 2020

Now, most organizations are settling into the reality that digital businesses will continue to grow, but due to uncertainty, most need to be more conservative on spending. We’ve written about process solutions to “do more with less” But how can you do more with less software spend ? up for renewal), behavior (e.g.,

Analytic Tools 59

Analytic Tools Customer Communications Feedback Software Customer Experience 59

Intercom, Inc.

AUGUST 1, 2019

Michael and his team created a lucrative reward system for startups , which they were able to do through group purchasing (taking advantage of a vertical that allowed them to buy software packages). But for B2B marketing, it’s super valuable. Intercom is a perfect example. In the consumer space, it’s a little bit different.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Userpilot

OCTOBER 4, 2022

The AARRR framework is important for B2B SaaS because it helps you nail down strategies to optimize every stage of the funnel starting from user signs, while also informing you of leaks in your funnel where conversion rates are low. What is the importance of the AARRR funnel for B2B software marketers?

Customer Experience 92

Customer Experience User Testing Onboarding KPIs Software Review 92

Pragmatic Marketing

JANUARY 13, 2020

Perhaps you recently negotiated the purchase of new software, outsourced a research product or hired an agency to help with product or content design. Many B2B solution providers unintentionally (and unknowingly) complicate the sales process for their prospective customers. ” Not providing user reviews and referrals.

Research Software 91

Research Software User Testing B2B Software Review 91