Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. Some B2B KPIs starting points, knowing that every company is different. [1] Many of underlying B2C assumptions don’t work for B2B: The buyer is the user.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Product Management University

JANUARY 9, 2023

B2B product marketing changes significantly in a product led growth (PLG) model because the manner in which you’re positioning, marketing and selling your products is completely different than a direct sales model. To a certain extent, it’s the B2B equivalent of in-app marketing for consumer apps on a mobile device.

B2B 130

B2B Customer Experience Product Marketing Definition 130

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 105

B2B User Testing Research Software Analytic Tools 105

Product Talk

OCTOBER 11, 2023

For example, if we are planning to share articles via SMS, we’ll need to pay carrier fees to deliver those messages. We’ll need to enumerate our assumptions around why we think the benefit of acquiring new readers will offset the costs of sending the messages. Conceptually, we are talking about the exact same ideas.

Feedback Software 306

Feedback Software User Testing Technical Review Product Research 306

Alchemer Mobile

DECEMBER 9, 2021

Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Once you find these fans, create easy ways for them to engage with your brand and share their positive experience.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Here’s one of the biggest problems in B2B, especially with technical products. Product knowledge is a big fat handicap when it comes to positioning value because it forces you to overthink everything. That’s the benefit of positioning solutions.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. It attracts people (who’d otherwise be strangers) to become your customers.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Product Management University

AUGUST 15, 2023

B2B Portfolio Management Portfolio management simplifies the strategic planning and prioritization process because product managers are collaborating more than ever to grow the market value of the portfolio in the market segments most conducive to the company’s success. PPM Explained for B2B WHITE PAPER: Product Portfolio Strategy

Product Management 246

Product Management Product Manager White Paper Management 246

Product Management University

OCTOBER 29, 2024

Experienced product marketing managers that want to supplement their conventional product marketing skills with unconventional best practices specifically for B2B and earn an additional certification to distinguish themselves from others with more generic certifications. What’s Unique About Product Management University Courses?

Product Marketing 147

Product Marketing Marketing Certifications Product Management 147

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. So let’s say Joe works for Pfizer.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Product Management University

NOVEMBER 14, 2022

In B2B, product marketing is focused on articulating the value of individual products. Portfolio marketing in B2B is focused on articulating the value of your portfolio to vertical industry segments like retail, healthcare and manufacturing. Your portfolio has more market and customer value than the sum of the products. healthcare).

Product Marketing 147

Product Marketing Marketing Reporting Tools Healthcare 147

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Product Management University

AUGUST 5, 2019

Here are five B2B product management best practices that’ll give product management teams the coveted “strategic” moniker among executives, marketing, sales, engineering and customer success teams. Market Positioning. Keep running with the market positioning and mobilize your value story via the salesforce.

B2B 100

B2B Product Management Product Manager Sales Training 100

Product Management University

OCTOBER 6, 2020

In B2B, it changes everything about how you build, market, sell and acquire customers. Other than developing core value messages, virtually nothing is the same. The consumerization of enterprise B2B products and services is in full swing. They’ll also be in a stronger position to lead than they’ve ever been.

B2B 147

B2B Customer Experience Definition Demo 147

Product Management University

AUGUST 13, 2019

Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B. In B2B, product marketing’s job is to create and communicate value in the context of the buyers’ business.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Intercom, Inc.

MARCH 24, 2020

Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. Sending an empathetic, genuinely helpful message will require some careful consideration. Here are some steps we recommend taking: Make sure the message really counts.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Intercom, Inc.

JUNE 6, 2018

Messaging and live chat are the new medium for initial sales conversations, not the phone calls or forms of old. Here’s what they tell us they’re looking for in their messaging tools and the questions that really matter to them. They’re interested in your product, but aren’t yet in a position to buy. Sales has changed.

Product Research 179

Product Research Demo Data Visualization Customer Experience 179

Product Innovation Educators

DECEMBER 16, 2024

He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile vs. Waterfall). He emphasized the importance of role clarity and how the lack of it often leads to frustrated product managers leaving their positions.

Research Software 98

Research Software Feedback Software User Testing Product Research 98

Userpilot

OCTOBER 1, 2022

To leave customers with positive first impressions, create a personalized onboarding experience that fits your customer’s needs. For example, here’s how Mailchimp celebrates when you schedule your first campaign: Gamified message on Mailchimp. Best digital adoption solutions on the market for B2B companies.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Intercom, Inc.

DECEMBER 4, 2019

One of the biggest determining factors of a company’s success is the clarity of its message, and how that clarity comes across in every interaction across the product and brand. You are then happy to lose ground on certain aspects of the product while you develop a defensible position in the market. 2 First-mover disadvantage.

Branding 209

Branding Weak Development Team Technical Review Airlines 209

Intercom, Inc.

MARCH 8, 2018

Today with Empire Selling he’s helping B2B companies drive revenue and deepen customer relationships through digital and social selling training. The last 12 of those have been in leadership positions. Right now we’re working with some Fortune 50 companies, all B2B, down to much smaller startups here in New York City.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Product Management University

JANUARY 13, 2020

Positioning. Product positioning in one form or another is problems, features and benefits with a narrative that targets users more than any other audience. Solution positioning is the buyer’s (decision-maker/influencer) version of a value story, their vision for success. The Value of a Product Marketing Roadmap for Sales.

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Lenny Rachitsky

JANUARY 9, 2024

For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Change your target audience/ICP You may have the perfect solution to a different person’s problem. Almost comically narrow.

B2C 120

B2C Customer Experience User Friction User Testing 120

Product Management University

MARCH 11, 2017

Differentiation boils down to unique positioning in your sales and marketing efforts with your products and company reputation serving up the proof points. Use that theme as the umbrella message in all of your marketing and sales communications. Dispense with buzz words such as ROI, efficiency, optimize, maximize revenue, etc.

Differentiation 100

Differentiation B2B Customer Experience Positioning 100

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. Focus on the products that have the greatest value and pull the others into the sales process when they can have a significant impact on your competitive position. What is a Product Marketing Roadmap?

Roadmap 130

Roadmap Product Marketing Marketing B2B 130

Userpilot

OCTOBER 16, 2022

You can tell customers are developing a positive relationship with your product when they become active users. Loyalty programs help reinforce positive relationships and build intimacy through compelling rewards. NPS surveys explained. Product adoption rate. Plus, it helps them make a quicker purchase decision.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Intercom, Inc.

JANUARY 28, 2020

Enter GetAccept , the all-in-one platform for B2B sales teams that brings video, live chat, proposal design, document tracking and e-signatures together to simplify the life of a sales team. This ensures that throughout the entire buying experience, the prospect is receiving personalized messages from the same sales rep.

Customer Communications 138

Customer Communications Inbound Customer Experience Outbound 138

The Product Guy

APRIL 9, 2020

Left alone, the brain automatically processes inputs from your internal and external environments and allows you (the speaker) to focus on the message and the receiver. You could start with using DACI as a baseline: develop ways to quickly identify / guess at their DACI profile and how your DACI profile and theirs can interact positively.

Framework 189

Framework User Testing Product Research Weak Development Team 189

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your competitive positioning approach.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mind the Product

SEPTEMBER 2, 2019

Nonetheless, the quote is a favorite go-to argument in roadmap meetings everywhere, used to justify positions that are inconsistent with market feedback or lack data altogether. B2B categories can be especially tricky because you are building product for a professional who’s doing a job you’ve likely never done first-hand.

User Testing 114

User Testing Customer Feedback Feedback Software Marketing 114

Userpilot

NOVEMBER 13, 2023

TL;DR Customer enablement includes all the steps you take to provide customers with a positive experience so they can derive maximum value from your product or service. The end goal of any customer enablement strategy is to provide a positive customer experience. Personalized onboarding message. Let’s find out.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105