Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing is the process of acquiring enterprise-level customers through various methods often centering around outbound marketing, account-based marketing (ABM), and paid advertising among other channels. B2B SaaS marketing (down market).

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Userpilot

AUGUST 15, 2024

Usually, he works with B2B companies that have already achieved product-market fit and are looking to scale their operations. Unlike traditional sales approaches that rely heavily on outbound channels, PLS focuses on identifying and engaging high-intent prospects based on their interactions with the product.

Customer Experience 105

Customer Experience User Testing Data Visualization Analytic Tools 105

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

The Product Coalition

APRIL 14, 2020

Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. More importantly, more than half of these lead generation techniques are outbound focused.

Banking 78

Banking User Testing Research Software Customer Experience 78

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. But for B2B marketing, it’s super valuable. In the consumer space, it’s a little bit different.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Userpilot

JULY 28, 2024

Average lengths for a free trial range between one week to two months but B2B SaaS companies typically fall in the 14 to 30-day range. This reduces the overhead you’d encounter with other acquisition methods , such as outbound sales or paid advertising. The most common free trial length for B2B SaaS companies is 14 to 30 days.

Research Software 98

Research Software User Testing Customer Experience Product Research 98

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. Marketing campaigns and strategies tend to involve mostly one-way communication – they communicate the message to the users. Marketing-led growth vs. sales-led growth.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

NOVEMBER 5, 2019

We do some interesting things in terms of implementing automated text messaging and leveraging chatbots and things to that nature. Because you sent me an email, you called me, you sent me a text message. To Derek’s point, I think a lot of walls get broken down in selling B2B software these days.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Intercom, Inc.

OCTOBER 13, 2022

And finally, a new tooltips feature – our first ever customer-initiated message type. When we talk to you, our customers, we hear you talk about the same challenges across B2B and B2C companies and industries. Intercom customers typically see a 31% increase in engagement after implementing in-product messages”.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Intercom, Inc.

APRIL 9, 2020

We want to use outbound emails infrequently and wisely these days, but can you also present it on your website? So they’re looking to in-app messages and asking how they can present the right information to the right person at the right time and the variety of technologies within Intercom that allow them to do that. Bobby: Yeah.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 7, 2019

That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. We then review how we met their expectations on the Business Review call in the 3rd month and we simply help them build their outbound strategy. Hence, you will have much slower growth.

Customer Experience 68

Customer Experience Feedback Software User Testing Customer Feedback 68