Intercom, Inc.

APRIL 30, 2018

With lots of inbound leads, you’ll need to prioritize which ones need a response first, and it’s not always as easy as you might expect to make this judgment call. Urgency is one thing but you will also need to parse the context of your lead’s message right away so make every question counts. Ask the right questions right away.

B2C 214

B2C Research Software User Friction User Testing 214

Product Talk

MAY 15, 2024

While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. You had to keep an eye on which pop-up messages were enabled, otherwise users would get several in a row.” Customer messaging tool OneSignal can create pop-ups like this one that prompt users to participate in an interview.

Product Research 308

Product Research Feedback Software Analytic Tools User Testing 308

Intercom, Inc.

DECEMBER 12, 2018

For example, a business that sells their products or services to consumers (B2C) or to businesses (B2B) and use different channels and techniques to acquire customers, and will have varying technology needs as a result. This works as well for a B2B company like Intercom as it does for any B2C company. So let’s say Joe works for Pfizer.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Intercom, Inc.

MARCH 24, 2020

Below, we share tips on how to proactively message customers and respond to inbound conversations in a way that’s helpful, respectful, and mindful. Sending an empathetic, genuinely helpful message will require some careful consideration. Here are some steps we recommend taking: Make sure the message really counts.

Inbound 31

Inbound Feedback Software Customer Experience User Testing 31

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction.

Feedback Software 246

Feedback Software Customer Experience Data Visualization User Testing 246

Intercom, Inc.

NOVEMBER 20, 2018

“You will be better served in the long run if these are viewed more as product collaborators” It can also help shape marketing messaging. For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. How do they describe the category? What features are most appealing?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Intercom, Inc.

MARCH 19, 2019

Our Director of Demand Generation, Brian Kotlyar likes to describe the three primary reasons for B2B customer churn this way: Marriage : This happens when one of your customers acquires another, or two merge into a new company. By default, our Messenger shows a small “We run on Intercom” message that links out to more information.

Customer Experience 166

Customer Experience User Testing Customer Feedback Strategy 166

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Lenny Rachitsky

JANUARY 9, 2024

Cold inbound interest: You’re seeing cold inbound interest in your product. For inspiration, here are the original ideal customer profiles (ICPs) for top B2B products and, below that, the original target audience for top B2C products (what I call the “super-specific who”). Almost comically narrow.

B2C 115

B2C Customer Experience User Friction User Testing 115

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers.

Enterprise 98

Enterprise Marketing Strategy Outbound 98

Intercom, Inc.

OCTOBER 13, 2022

For the past year, our product and engineering teams have been building game-changing features that will help you manage inbound support volume, make your work faster and easier, provide a high-quality customer experience, and help your customers get the most out of your product. There are no additional charges.

Feedback Software 118

Feedback Software Events Customer Communications Data Visualization 118

Intercom, Inc.

NOVEMBER 7, 2019

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

JUNE 21, 2018

That means your focus should be on building the right customer profile and developing precise messaging to reach them. We’ve evolved into the leading resource for B2B salespeople who are trying to figure out how to innovate, evolve and modernize their sales processes. Is it transitioning from inbound to outbound sales?

Outbound 183

Outbound Technical Advisors Weak Development Team Customer Experience 183

Userpilot

FEBRUARY 25, 2021

Outbound vs. Inbound. Inbound and Outbound Success Stories. But to succeed, you have to get the right message out, at the right time, and to as many people as you can who fit your customer persona. Source: Userpilot-test which messaging works best for each of your segments with custom welcome screens! Content Marketing.

Research Software 91

Research Software User Testing Outbound Marketing 91

Userpilot

NOVEMBER 2, 2023

Such an outbound approach distinguishes it from the MLG strategy, which focuses more on inbound initiatives like content creation and distribution. Marketing campaigns and strategies tend to involve mostly one-way communication – they communicate the message to the users. Marketing-led growth vs. sales-led growth.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Intercom, Inc.

NOVEMBER 5, 2019

We do some interesting things in terms of implementing automated text messaging and leveraging chatbots and things to that nature. Because you sent me an email, you called me, you sent me a text message. To Derek’s point, I think a lot of walls get broken down in selling B2B software these days.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Userpilot

JULY 19, 2021

Send a personalized in-app welcome message when a new user signs up. In addition, the same research shows that companies that successfully engage their B2B customers achieve 63% lower churn, 55% higher share of wallet, and 50% higher productivity. It allows you to deliver the right message to the right group at the right time.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

The Product Coalition

APRIL 14, 2020

Quality Leads Come at a Price Another research in B2B lead generation shows that outbound tactics such as events and trade shows generate the highest quality leads ³. alone and this excludes other devices (notebooks, tablets, smart TVs) and plethora of communication software (such as messaging apps and social networks).

Banking 78

Banking User Testing Research Software Customer Experience 78

Userpilot

MARCH 15, 2022

For B2B SaaS businesses like Salesforce and Microsoft whose products require more hands-on guidance with a longer sales cycle, a sales-led growth strategy is advisable. Create value proposition and messaging. GTM strategy step 2: Create value proposition and messaging. A lot of SaaS companies adopt this sales strategy, e.g,

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Intercom, Inc.

JANUARY 31, 2019

April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. We use the insights from our product as to what messages are resonating with the customers.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

JANUARY 24, 2019

Machine learning can get the right message or recommendation out in a responsive way – not just from the customer’s next best action, but from the sales perspective, too. On the enterprise side or on the B2B side, we think about implementation, and we need to move that out of the way.

Analytic Tools 151

Analytic Tools Data Visualization User Testing Artificial Inteligence 151

Intercom, Inc.

APRIL 9, 2020

There’s also a lot of positive feedback from companies around how Intercom is allowing them to support their customers at this time when they can’t meet them face to face, and how they’re using our different features to support large inbound volumes. And in some cases this is good news, but in others it’s not.

User Testing 245

User Testing Customer Experience Customer Feedback Feedback Software 245

Userpilot

JUNE 18, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JULY 21, 2024

Some essential tools for retention specialists include Userpilot for user journey optimization, ClientSuccess for B2B customer success management, and ChurnZero for churn prediction and customer health scoring. This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 28, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. How to become a product marketing manager?

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Usersnap

FEBRUARY 14, 2023

Whether you have a B2B SaaS go-to-market strategy or a B2C SaaS GMT plan, developing a detailed strategy can make the difference between failure and success. By understanding your ideal customer profile (ICP), competitors, messaging, and more, your business will be prepared for whatever comes its way and set for success.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JUNE 12, 2024

Best tool for marketing automation – HubSpot : This tool helps users to grow traffic, convert more visitors, and create an efficient inbound marketing campaign. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. How much does a product marketing manager make?

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JULY 11, 2024

This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn. HubSpot Academy : HubSpot is a well-known name in the marketing world, and its academy offers a variety of free webinars on customer retention strategies , inbound marketing, and customer relationship management.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JULY 20, 2023

Best AI writing tools for the content creation process: Userpilot’s onboarding AI writing assistant: use AI to generate engaging content for your in-app messaging prompts (modals, tooltips, etc.). The tool primarily focuses on B2B emails that you can generate with a single click. SurferSEO: AI-generated blogs, SEO optimized.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

JULY 20, 2024

Retention specialists can leverage platforms like Userpilot for understanding user journeys, ClientSuccess and ChurnZero for B2B customer success and churn prediction, Baremetrics for subscription analytics, etc. This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Mixpanel

FEBRUARY 23, 2021

In the B2B space, if your company is old enough, see if customers bring you with them when they change jobs.” For example, we often see B2B SaaS companies that have perhaps a dozen paying customers but those customers have several hundred underlying users of the SaaS product. Egan Montgomery Director of Go-to-Market, High Alpha.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JULY 28, 2024

This might involve personalized emails, in-app messaging , or targeted calls to address concerns and pre-empt churn. HubSpot Academy : HubSpot is a well-known name in the marketing world, and its academy offers a variety of free webinars on customer retention strategies , inbound marketing, and customer relationship management.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 26, 2024

They also create marketing collateral, messaging, and sales tools, collaborate with cross-functional teams for product launches and promotions, and gain experience in market segmentation , customer personas, and competitive positioning. Product marketing manager : This role allows one to develop and execute product marketing strategies.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

freshtrax

AUGUST 20, 2019

As the venue for the quickly approaching Rugby World Cup (RWC) in September 2019 and 2020 Olympic Games, Japan is gearing up for a great influx of inbound travelers. In fact, this is our key message: learn, act, measure and modify. the Japan travel industry is a little bit behind in that area. Otherwise, you won’t know what works well.

Travel 53

Travel Data Visualization Seminar Reporting Tools 53

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. And that’s unusual for a B2B software company.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Userpilot

APRIL 6, 2022

You can also automate some parts of your inbound marketing strategy like email marketing using a tool like ActiveCampaign, support, or in-app guidance and communication using Userpilot. Whether you’re a B2B SaaS company or an enterprise software company, these are the steps to take when creating an effective marketing plan.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52