Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 79

B2B Research Software Feedback Software Customer Experience 79

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 93

Analytic Tools Feedback Software Research Software User Testing 93

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 92

Customer Experience B2B User Testing Customer Feedback 92

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. They need to feel a connection with a brand at a more personal level.

B2B 78

B2B Marketing Data Visualization User Testing 78

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

Userpilot

FEBRUARY 25, 2024

Looking for an effective in-app messaging tool and wondering if GainsightPX is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether GainsightPX is the ideal choice for your in-app messaging needs. Looking for a Better Alternative for In-App Messaging?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Embedded Analytics 52

Userpilot

SEPTEMBER 29, 2022

Looking to try out new B2B customer engagement strategies to improve your product’s overall user experience and drive retention? Customer engagement is enabling customers to interact with your brand on an ongoing basis through any channel of their choice. Engage customers with in-product messaging. We got you covered!

Feedback Software 52

Feedback Software B2B Customer Feedback User Testing 52

Lenny Rachitsky

JUNE 18, 2024

” is one of the most common questions I get from B2B SaaS founders and go-to-market leaders. But we’ve found the real world to be one of the most effective channels to grow and establish our brand. An OOH campaign aims to make your audience feel something now so that they remember your brand in the future.

Advertising 109

Advertising B2B Customer Experience Software Engineering 109

Alchemer Mobile

DECEMBER 9, 2021

How do people discover your brand? Although the buy cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. Customer acquisition. What does the buying journey look like?

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Referral-driven, so users get rewarded for bringing more customers to your brand. Usually, from a scale of 0 to 10.

User Testing 95

User Testing Feedback Software Research Software Analytic Tools 95

Userpilot

OCTOBER 1, 2022

However, they’re less likely to get invested with a brand, thus making them more intolerant of technical issues and bad fits. Becoming aware of the product’s existence through branding and marketing. For example, here’s how Mailchimp celebrates when you schedule your first campaign: Gamified message on Mailchimp. Late majority.

Feedback Software 92

Feedback Software Research Software User Testing Onboarding KPIs 92

Userpilot

NOVEMBER 13, 2023

The benefits of having a customer enablement strategy If done right, customer enablement will improve your customer retention by increasing referrals and converting your customers into brand advocates. Higher customer loyalty and growth The pinnacle of success for all companies is having your loyal customers become trusty brand advocates.

Feedback Software 89

Feedback Software Data Visualization Analytic Tools User Testing 89

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction.

Feedback Software 226

Feedback Software Customer Experience Data Visualization User Testing 226

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics. So let’s dive in and see what B2B SaaS metrics you need to track to unlock growth.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase).

Feedback Software 71

Feedback Software B2B Customer Feedback Customer Experience 71

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Lenny Rachitsky

AUGUST 13, 2024

She is, today, talking about this methodology in her book, specifically for B2B SAAS growth stage/scale-ups. Not everybody, but a lot of direct-to-consumer brands or e-commerce brands do, where they see customer service as a way to really drive growth through customer loyalty. An interesting or unusual client?

Positioning 52

Positioning B2B Differentiation Analytic Tools 52

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding 70

Branding White Paper Customer Experience User Testing 70

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Slack helps to streamline internal communication with channels, direct messaging, and integration capabilities.

Analytic Tools 82

Analytic Tools Feedback Software Data Visualization Reporting Tools 82

Userpilot

MARCH 21, 2024

User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand. Behavioral data delves into how ideal users make purchasing decisions and interact with brands. Send in-app messages with modals to recruit interview participants.

Data Visualization 96

Data Visualization User Testing Customer Experience Customer Feedback 96

The Product Coalition

MAY 24, 2023

One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. Analyze which messages best appeal to each audience segment and optimize your campaigns with these insights in mind. We create logical, easy-to-understand B2B videos.

Customer Experience 120

Customer Experience Advertising User Testing Customer Feedback 120

Userpilot

SEPTEMBER 10, 2024

Uncovers valuable insights : Analyzing customer behavior across segments unlocks insights you can use to refine product strategies and improve brand loyalty. Firmographic segmentation : Suited for B2B contexts, it classifies businesses by characteristics like size, industry, and location. Demographic user segmentation with Userpilot.

Research Software 85

Research Software Data Visualization Marketing Customer Experience 85

Intercom, Inc.

AUGUST 31, 2022

In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels. Every brand can be successful on social media. Aneto Okonkwo.

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

The Product Coalition

APRIL 19, 2022

You have the distinct advantage of having a solid relationship with your customers as a B2B company. Ensure Branding Is Consistent Consumers today frequently switch from one website to another or from one app to another. For you, this means making sure your branding and experiences are consistent across all devices and channels.

User Testing 161

User Testing Product Research Customer Feedback Customer Experience 161

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Get feedback on different messaging and ads to find which resonates. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature.

User Testing 92

User Testing Feedback Software Product Research Analytic Tools 92

Userpilot

MAY 14, 2024

Insights into consumer behavior allow marketers to craft the right messages and target potential customers through the most effective channels. Webster and Wind Model : Stresses the importance of organizational buying behavior, looking at how companies make purchase decisions in a B2B context. What Is a Consumer Behavior Model?

Data Visualization 93

Data Visualization User Testing Analytic Tools Customer Experience 93

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand.

Feedback Software 83

Feedback Software User Testing Product Research Strategy 83

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. As a company grows, the message gets fractured.

Engineering 177

Engineering Marketing B2C B2B 177

Intercom, Inc.

JANUARY 25, 2023

In 2018, he started building what would become Gainsight PX , a product experience management software to help companies better understand usage data so they can message their users at the right place and at the right time. If you’re short on time, here are a few quick takeaways: There’s a big discoverability gap in SaaS B2B.

Analytic Tools 118

Analytic Tools Customer Experience User Testing B2B 118

Mixpanel

MARCH 16, 2020

So to solve this, we figured out our users by persona, and we sent messages about their sales activity that would be relevant to them. Eventually we found users making their own analyses instead of dropping off, because of these relevant messages. Mixpanel: Seelk is in a transitional phase, moving from agency to SaaS.

Onboarding KPIs 64

Onboarding KPIs B2B Data Visualization Customer Feedback 64

Lenny Rachitsky

MARCH 5, 2024

B2B versus B2C). Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. And as Rajiv shared with me, “Founders often launch too late. Delayed access?

Startups 119

Startups Feedback Software Onboarding KPIs Technical Review 119

Userpilot

MAY 8, 2024

It gives the product a competitive advantage, improves brand reputation, and propels revenue growth. Announce and drive adoption of new features with consistent messaging across channels. Ensure clear and consistent product messaging through quality copywriting. Satisfying customer needs is essential for retention and loyalty.

Data Visualization 93

Data Visualization User Testing Customer Feedback Analytic Tools 93

Alchemer Mobile

NOVEMBER 21, 2019

But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Indicative

OCTOBER 1, 2020

For example, Gallup found that companies that successfully engage their B2B customers realize 63% lower customer attrition and a 55% higher share of wallet. A customer isn’t going to interact with company messaging they don’t need or want. In some industries, it’s even greater. This is where great data comes in. Conclusion.

User Testing 141

User Testing Data Visualization Customer Feedback Analytic Tools 141