Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities.

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Intercom, Inc.

MARCH 11, 2021

On the surface, B2B customer support issues might look quite different from those of B2C. Typically, B2B issues can be more complex, require the collaboration of a lot more departments within the company, and are often in direct dialogue with the consumer, rather than a buying team or committee. Know your user.

B2C 118

B2C B2B Reporting Tools Feedback Software 118

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Constantly putting out mediocre pieces is hurting your content brand. Short on time?

Marketing 209

Marketing B2B Branding Data Visualization 209

Mixpanel

APRIL 18, 2024

Believe it or not, rolling out a new product can be a lot trickier for B2B companies. Further, most B2B tools are productivity-boosting tools, which means when you do launch a new feature, you don’t always want to try to drive adoption with what could be noisy in-product messaging or tours. And there are several reasons why.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Intercom, Inc.

JUNE 22, 2021

Buyer behavior is one area that has seen significant change – according to a recent report by McKinsey , 70% of B2B decision makers say they’re now open to making new, fully self-serve, or remote purchases in excess of $50,000, while 27% percent would spend more than $500,000. Create consistent, customer-centric experiences.

Reporting Tools 233

Reporting Tools Technical Review Technology Systems Review 233

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. 15 B2B customer experience best practices that drive business growth. What is B2B customer experience?

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Intercom, Inc.

OCTOBER 1, 2019

But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. Imagine trying to maintain a unified message and overall brand vision across those time zones and organizations – it’s a big challenge for any marketer. As a company grows, the message gets fractured.

Engineering 177

Engineering Marketing B2C B2B 177

The Product Coalition

MAY 29, 2020

You might expect to see here the classical top list of B2B marketing trends and practices. Here we’re not talking about emerging marketing tech but rather about a more emotional and psychological approach to marketing that will help you attract new B2B customers. They need to feel a connection with a brand at a more personal level.

B2B 79

B2B Marketing Data Visualization User Testing 79

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userpilot

MARCH 30, 2025

To do this, you can use all sorts of in-app messages such as announcements, tooltips , or banners to expose your mobile app to people who will likely find value in it. You can tag messages as unread to check them out later when youre at the office, set reminders to address specific issues when youre on the desktop, star a message, and so on.

Research Software 66

Research Software User Testing Customer Experience Customer Feedback 66

The Product Coalition

APRIL 19, 2022

You have the distinct advantage of having a solid relationship with your customers as a B2B company. Ensure Branding Is Consistent Consumers today frequently switch from one website to another or from one app to another. For you, this means making sure your branding and experiences are consistent across all devices and channels.

User Testing 176

User Testing Customer Feedback Product Research Customer Experience 176

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction.

Feedback Software 246

Feedback Software Customer Experience Data Visualization User Testing 246

Intercom, Inc.

JUNE 28, 2018

This is especially true in B2B. The other downside to focusing only on the self-serve model is that you miss out on genuine opportunities to build a distinctive brand in a crowded market. By focusing on the human element of your business—and by injecting a personal touch into your brand—you’ll appeal to prospects and customers, alike.

Research Software 184

Research Software Feedback Software User Testing Customer Experience 184

Intercom, Inc.

MARCH 21, 2018

They do this in two important ways: Justification: In B2B SaaS, you’re stressing “bottom line” results that can be achieved by applying your product’s features to solve a particular problem. Want to learn more about how to build your brand and sell more products in a non-spammy way?

Marketing 223

Marketing Customer Satisfaction Differentiation Banking 223

Intercom, Inc.

MAY 24, 2018

In practice, that means an experimentation model is applied to all marketing activity, from content and demand generation all the way down to brand. What this means practice is that we apply the same experimentation model to all of our marketing activity, whether that’s content or brand marketing. I see that a lot.

Data Visualization 182

Data Visualization Feedback Software Customer Experience B2B 182

Userpilot

OCTOBER 1, 2022

However, they’re less likely to get invested with a brand, thus making them more intolerant of technical issues and bad fits. Becoming aware of the product’s existence through branding and marketing. For example, here’s how Mailchimp celebrates when you schedule your first campaign: Gamified message on Mailchimp. Late majority.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Indicative

OCTOBER 1, 2020

For example, Gallup found that companies that successfully engage their B2B customers realize 63% lower customer attrition and a 55% higher share of wallet. A customer isn’t going to interact with company messaging they don’t need or want. In some industries, it’s even greater. This is where great data comes in. Conclusion.

User Testing 141

User Testing Data Visualization Customer Feedback Customer Experience 141

Lenny Rachitsky

JUNE 18, 2024

” is one of the most common questions I get from B2B SaaS founders and go-to-market leaders. But we’ve found the real world to be one of the most effective channels to grow and establish our brand. An OOH campaign aims to make your audience feel something now so that they remember your brand in the future.

Advertising 117

Advertising B2B Customer Experience Software Engineering 117

Alchemer Mobile

NOVEMBER 21, 2019

But ask yourself: How do people discover your brand? Although the buying cycle for a B2C customer varies vastly from a B2B customer, they both have one key thing in common: What people say and feel about you carries more weight than any awesome marketing campaign you put in place. It was always seen as a bottom-of-the-funnel priority.

Customer Experience 147

Customer Experience Customer Feedback User Testing B2C 147

Userpilot

OCTOBER 16, 2022

Create communities around your brand to connect directly with customers. When customers feel understood and aligned with your product and brand values, your sales will increase—and thus, your conversion rates. Referral-driven, so users get rewarded for bringing more customers to your brand. Usually, from a scale of 0 to 10.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Pragmatic Marketing

MAY 23, 2017

We all want prospective customers to consider our brand. For many executives and product managers, the decision to focus marketing efforts on brand awareness or lead generation can feel like a constant wrestling match. On the one hand, brand marketing efforts help expand audience size. Brand Awareness. Brand Foundation.

Branding 70

Branding White Paper Customer Experience User Testing 70

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. A predictive lead scoring tool for B2B SaaS companies, MadKudu’s strategy is all about integrating with other platforms – including Intercom – to link customer intelligence and customer engagement.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Userpilot

NOVEMBER 13, 2023

The benefits of having a customer enablement strategy If done right, customer enablement will improve your customer retention by increasing referrals and converting your customers into brand advocates. Higher customer loyalty and growth The pinnacle of success for all companies is having your loyal customers become trusty brand advocates.

Feedback Software 105

Feedback Software Data Visualization Analytic Tools User Testing 105

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. You can be described as many things.

Research Software 243

Research Software Technology Telecommunications User Testing 243

The Product Coalition

MAY 24, 2023

One of the videos made at Alconost using this logic was about Interacty, a platform for creating branded games and other interactive content that helps in marketing. Analyze which messages best appeal to each audience segment and optimize your campaigns with these insights in mind. We create logical, easy-to-understand B2B videos.

Customer Experience 136

Customer Experience User Testing Advertising Customer Feedback 136

Intercom, Inc.

MARCH 28, 2022

Whether B2C or B2B, all businesses must now deliver digital experiences that are easy to use, delightful, and personal. While customers were already starting to show a clear preference for digital channels such as messaging , COVID-19 amplified this pressure to connect with customers online or risk not connecting with them at all.

Reporting Tools 228

Reporting Tools Customer Communications Data Visualization Research Software 228

Product Innovation Educators

SEPTEMBER 2, 2024

For example, when researching a new coffee maker, asking “Why do you prefer your current brand?” For instance, researching a new B2B software product might involve in-depth interviews with IT decision-makers, while a consumer snack food might rely more heavily on taste tests and quantitative surveys.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

APRIL 30, 2024

Userpilot is a leading B2B product growth tool that excels at in-app engagement , product analytics, customer feedback collection, customer support, and integrations. Slack helps to streamline internal communication with channels, direct messaging, and integration capabilities.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Reporting Tools 104

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Intercom, Inc.

AUGUST 1, 2019

It depends on the industry, but Brex has had huge success by acting bigger than they are – particularly in the B2B space, where people are looking for signals that your product is going to be supported for years in the future. How have you been able to grow your brand and build the word of mouth momentum? Michael: Totally.

Strategy 36

Strategy Data Visualization Analytic Tools Startups 36

Userpilot

OCTOBER 23, 2022

A B2B SaaS customer journey map is key to creating a wholesome product experience for your customers. Steps to build your B2B SaaS customer journey map: Establish your company’s goals and align them to the intended customer journey mapping. B2B SaaS customer journey map. Sales calls (b2b SaaS pre-purchase).

Feedback Software 75

Feedback Software B2B Customer Feedback Customer Experience 75

The Product Coalition

MARCH 2, 2022

Many brands think they are engaging their customers, but what they are really doing is flooding their customers’ inboxes and social media with pre-canned marketing messages. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies.

User Testing 152

User Testing Customer Feedback Customer Experience Research Software 152

Intercom, Inc.

AUGUST 31, 2022

In this CX for Growth webinar, we explore the world of B2B SaaS social media with one of our partners, Chatdesk , a customer care platform that helps businesses increase conversions and provide a better customer experience through social and support channels. Every brand can be successful on social media. Aneto Okonkwo.

Customer Experience 118

Customer Experience Branding Messaging Startups 118

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. The customer essentially does all the hard work, but the problem with consumer review sites is that brands have little control over the type of content that’s published.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

Userpilot

NOVEMBER 8, 2022

This article covers all you need to know to create a solid GTM strategy for your SaaS startup or B2B business model. Unlike a go-to-market strategy, which focuses on the product launch phase alone, a marketing strategy refers to a longer-term approach toward achieving success with your brand.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98