5 Obviously Awesome Takeaways from April Dunford’s New Positioning Book
Business of Software Conference
JUNE 21, 2019
From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. April Dunford UK Book Launch Tour BoS USA 2019 BoS Europe 2020. Positioning changed the ‘So?’
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