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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. 7 Tips for Positioning Greater Strategic Value & Differentiation. To what extent do you have to completely redefine your positioning to align with new customer priorities? October 2020.

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2020 on Inside Intercom

Intercom, Inc.

Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom. In it, he goes through some cognitive behavioral therapy (CBT) techniques you can use to challenge negative thoughts and reinforce positive ones.

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The Best-Loved Product Management Content of 2020

Mind the Product

2020, what a year – I’m sure you’re all sick of talking about it. But, before we turn the corner into 2021, let’s take a look back on something pretty positive—some of the best product management content of the year. The post The Best-Loved Product Management Content of 2020 appeared first on Mind the Product.

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B2B Product Manager Magazine August 2020

Product Management University

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Enjoy the B2B Product Manager August 2020 issue. The post B2B Product Manager Magazine August 2020 appeared first on Proficientz. In This Issue.

Magazine 130
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Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood. April 22nd, 2020 11AM PDT, 2PM EDT, 7PM GMT

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Product Positioning by April Dunford

Mind the Product

In this #mtpcon Digital 2020 keynote, April Dunford, author of Obviously Awesome, answers the key question: “How do we beat our competitors?” The post Product Positioning by April Dunford appeared first on Mind the Product.

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B2B Product Manager Magazine July 2020

Product Management University

The B2B Product Manager July 2020. We’re also serving up helpful tips on delivering more valuable product integration, a simple recipe for business requirements, positioning and product demos. Enjoy the B2B Product Manager July 2020 issue. The post B2B Product Manager Magazine July 2020 appeared first on Proficientz.

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