Remove 2020 Remove Marketing Remove Positioning
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2020 on Inside Intercom

Intercom, Inc.

The art of marketing in a crisis. Given how unprecedented 2020 has been, with turbulence and tragedy on so many fronts, it’s hard to try and pick a post that sums up the year on Inside Intercom. A must-read for marketers dealing with change or crisis. Evelyn Clinton, Senior Content Marketing Manager.

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B2B Product Manager Magazine November 2020

Product Management University

B2B Product Manager November 2020 Issue. We hope your 2020 is winding down on a positive note, all things considered. As the pandemic economy has forced all of us to completely rethink everything, we also give you a list of things to consider for product management, product marketing and sales in 2021. October 2020.

Magazine 130
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B2B Product Manager Magazine August 2020

Product Management University

The B2B Product Manager August 2020. The B2B Product Manager August 2020 looks at the blessing and the curse that goes with marketing and selling feature-rich products. Learn how to bring it back, plus how to quantify your market focus. Enjoy the B2B Product Manager August 2020 issue. In This Issue.

Magazine 130
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B2B Product Manager Magazine July 2020

Product Management University

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. We hope you’re enjoying your summer. In This Issue.

Magazine 130
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Positioning to Win: How to Harness a Product Superpower

Speaker: April Dunford, Executive Consultant, Speaker, and Author

Positioning forms the foundation of a product's go-to market strategy. Your marketing plans, your sales strategy, your customer segmentation, your product roadmap - each of these uses positioning as an input. Yet as important as positioning is, it is deeply misunderstood.

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B2B Product Manager June 2020

Product Management University

The B2B Product Manager Magazine June 2020. Minimum viable products, your next job interview, analyzing markets, quantifying the value of your portfolio, creating stickier products and more. “PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning.

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B2B Product Manager April 2020 Issue

Product Management University

The B2B Product Manager April 2020. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers. Is It Easier to Position Products You Haven’t Built Yet? 99 Online Training & Certification Until April 30, 2020.

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