Product Management University

DECEMBER 17, 2020

B2B Product Manager December 2020 Issue. You’ve survived 2020 and demonstrated incredible resilience. We’d welcome the opportunity to be your partner in 2021 to become more customer outcome focused in how you build, market, sell and deploy your solutions. November 2020. October 2020. August 2020.

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Mind the Product

SEPTEMBER 1, 2020

April Dunford’s mtpcon Digital 2020 keynote on positioning was so good that we couldn’t pass up the opportunity to dig deeper into the topic with her. The post Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience appeared first on Mind the Product. Knowing your market.

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Alchemer Mobile

MAY 21, 2020

2020 has been volatile for Finance apps. As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. This is our fifth consecutive year conducting this research.

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Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. TL;DR A product messaging framework is a strategic guide to communicate your product’s value consistently across all marketing channels. You don’t need to code).

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The Product Coalition

NOVEMBER 19, 2020

TL; DR: The Scrum Guide 2020 The Scrum Guide 2020 is available now: Change is coming to make Scrum more accessible and inclusive beyond software development. Learn more about the changes, download the brand new and free Scrum Guide 2020 Reordered to spot patterns quickly, and join the Scrum community discussion.

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Business of Software Conference

MARCH 11, 2021

April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.

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Alchemer Mobile

MAY 7, 2020

Mobile marketers and product managers can immediately take action on events in Apptentive by simply flipping a switch. Apptentive gives marketers, product managers, and customer experience leaders the keys to their customers’ hearts through historical insights into brand loyalty and shifting emotions to support customer-centric decisions.

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Business of Software Conference

FEBRUARY 3, 2022

The ever wonderful April Dunford returns to the BoS Podcast with her talk from Europe 2020 thats helps you use strategic positioning to carve out a place in the market where you can win against any competitor of any size. Happy listening.

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The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. Marketers succeed in personalization in real time.

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Alchemer Mobile

APRIL 22, 2021

Brands in the Business Services category faced diverse 2020 challenges. Below are the 10 most popular phrases in both iOS and Android app store reviews throughout 2020. When we layer on sentiment distribution, you can see the difference between negative, neutral, and positive sentiment across app store reviews.

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Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. star rating, and had 7,549 app store reviews.

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Intercom, Inc.

MAY 7, 2020

Kyum Kim , Co-founder and Head of US Operations for Blind, on what impact we’ll see in the jobs market. “COVID-19 gave us a time machine that brought 2030 to 2020” “COVID-19 gave us a time machine that brought 2030 to 2020,” explains Loren Padelford, General Manager of Shopify Plus. The post H.O.M.E:

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The Product Coalition

FEBRUARY 26, 2021

2020 will go down in history as the year that brought the world to its knees with COVID-19 and the millions that fell to the virus. For small business owners and entrepreneurs, 2020 emerged as a new learning curve. For small business owners and entrepreneurs, 2020 emerged as a new learning curve. heralded as a year of promise?—?will

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The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. This happened when I started to learn about UXR for the very first time back then in 2020.

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Alchemer Mobile

APRIL 21, 2021

Education was one of the hardest hit industries in 2020. Education apps saw some of the worst retention rates in 2020, especially in annual retention (4% compared to the macro average of 35%). Shifting our focus to app store reviews, here are the 10 most popular phrases for both iOS and Android throughout 2020. Popular Phrases.

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The Product Coalition

MAY 10, 2021

Could there have been a more solid introduction into the market, somewhat better education and eventually adoption by the citizens that would lead to our return into daily operations? There were several incidents where the first 2 tests came out negative and the 3rd attempt came out positive as it was conducted wrongly by individuals at home.

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Alchemer Mobile

APRIL 28, 2021

One size did not fit all for Utilities apps in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Depending on industry (energy, manufacturing, security, et.

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Product Management University

MARCH 3, 2021

The performance of product management and the ripple effect (positive and negative) on engineering, marketing, sales and customer success is front and center this month. Product Positioning vs. Market Positioning: The Key Difference. November 2020. October 2020. August 2020. Coming Soon!

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Alchemer Mobile

APRIL 6, 2021

The food and drink industry was heavily impacted by restrictions on dining, shopping, and delivery in 2020. Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Popular Phrases.

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The Product Coalition

MAY 6, 2020

To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. They help businesses enter the markets with prominent MVPs (minimum viable products) that turn into very successful projects later.

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The Product Coalition

OCTOBER 26, 2020

Here is our list of the best and most trusted UX design companies in the world based on our market research. Fireart has many positive reviews on Clutch, and all of its previous clients claim that this team stands out with its excellent project management, effective communication, and beautiful UX design.

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Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The more you know about a customer’s current emotional state, the more you can tailor your marketing campaigns to provide an engaging, helpful experience and adjust your product roadmap to meet customer needs faster.

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The Product Coalition

AUGUST 25, 2020

Businesses must adopt digital transformation to stay competitive in the modern market landscape. To make things easier for you, we have already conducted this analysis and are sharing our insights into Singapore’s digital transformation market. The Most Trusted Digital Transformation Consultants in Singapore for 2020 1.

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Alchemer Mobile

APRIL 7, 2021

Finance brands were generally spared by the marketplace shakeup of 2020. Finance apps typically have fewer ratings and reviews based on their customer bases being smaller than larger markets. In 2020, the results were no different. While Finance apps survived 2020 relatively unscathed, the market is still fiercely competitive.

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Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

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Pragmatic Marketing

MARCH 2, 2020

Editor’s Note: You can learn details about how to employ the competitive landscape paradigm discussed in this blog in Larry and Marc’s article, “Mapping International Go-to-Market Strategies: Using the Competitive Landscape as Your Guide,” in the Winter 2020 issue of The Pragmatic.

Marketing 91

Marketing B2B Customer Experience Consulting 91

Revulytics

DECEMBER 16, 2019

As product management becomes such an in-demand, lucrative career option, companies are carving out markets with offerings that enhance a product manager’s job to build and optimize customer-centric products. Date: July 13-14, 2020. Date: September 21-23, 2020. Other attendees tend to be from marketing, design, and engineering.

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Analytic Tools CTO Coach Research Software Technical Review 76

Business of Software Conference

JUNE 21, 2019

From page 1 of Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It , it was clear that the team at Business of Software needed to read April Dunford’s new book. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. Unsubscribe anytime.

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The Product Coalition

JULY 8, 2020

Poland Poland is taking the third position on the list thanks to the pull of exceptional software development talents located there. Nevertheless, Taiwan still is an appealing location to outsource your software development project in 2020. It has made the local software development market one of the biggest tech scenes in the world.

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Amplitude

JANUARY 29, 2021

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. In 2020, we made major investments in core analytics, reimagined our data governance tools, and laid the foundation for personalization at scale. This is just the beginning of what’s ahead for Amplitude. Conversion Drivers.

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Alchemer Mobile

MAY 12, 2022

The housing market had a wild year. Mobile teams working on Family apps experimented with talking to more new consumers at different times throughout the year, and saw mostly positive waves of change as a result. Responses were generally positive, and Family apps had a Love Percent of 74%, high above the overall average of 64% overall.

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Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Write a positioning statement- how is your product different?

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Alchemer Mobile

APRIL 2, 2021

Similarly to previous years, iOS apps again enjoyed a higher overall rating; however, Android narrowed the gap between two in 2020, likely due to the new weighting system that Google employed in late 2019. Unfortunately, Healthcare apps had low retention rates in 2020. Android apps saw many fewer ratings (5,880), received an average 3.83

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The Product Coalition

JANUARY 12, 2020

However, the biggest impact of AR can be experienced in marketing, branding, and, most importantly, transforming the customer experience. Certain products emerge as trending simply because people tend to buy from peer pressure or because of the positive impression they create among the buyers in a shirt, Shan of time.

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Business of Software Conference

NOVEMBER 30, 2020

April Dunford BoS USA Online 2020 from Business of Software Conference. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. This is a talk about positioning, but a little bit more about how you communicate your positioning or share your positioning. Upcoming Events.

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Research Software User Testing Positioning Product Research 64

Userpilot

APRIL 8, 2022

Product market fit, often just called product/market or “P/M” is one of the most important Lean Startup concepts. There is a lot of information out there about why it’s important for having a successful product and grow your business, but finding out how to achieve product-market fit can still feel elusive.

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Alchemer Mobile

APRIL 20, 2022

Pandemic-driven lockdowns drove hoards of new consumers into mobile Shopping apps in 2020, and in 2021, many stayed in mobile experiences rather than going back to in-person shopping. When brands talk to more people, they get a more realistic picture of sentiment; in this case, consumers’ responses were more positive.

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