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To this day, whitepapers are still largely viewed as more educational than propaganda. For all the whitepapers produced, many B2B organizations fail to get the maximum marketing value for their efforts. The Playbook: WhitePapers 101. WhitePapers as a Hook. Don’t stop there.
A major part of my early research on this was reading a lot of papers, whitepapers, articles, and just general digging into the topics related. A few months into the research I found some consistent sources of information. Some names that came up over and over.
Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini whitepaper. Capgemini’s whitepaper states that “successful digital transformation does not happen bottom up. What is Digital Transformation? It must be driven from the top.”
We have a clearly defined description for the engineering team that we supplement with whitepapers. I define use cases in a number of different ways depending on the team. At Kymeta, we have written use cases. 24:10] What are some other benefits of use cases?
As industry leaders in user experience research, we are pleased to offer you access to our latest whitepaper: ‘Should UX designers be doing research or should that be left only to UX researchers?’
PPM Explained for B2B WHITEPAPER: Product Portfolio Strategy Contact Product Management University to see how product portfolio management can make it easier for your organization to meet its strategic and financial goals without the stress, redundancies and inconsistencies of managing every product.
To provide this overview, we’ve created this whitepaper, “Executive’s Guide to Digital Transformation and Monetizing IoT,” designed specifically to help executives of traditional manufacturers make informed decisions for the good of their companies in the new age of IoT.
PPM Explained for B2B WHITEPAPER: Product Portfolio Strategy If you want to learn how to adopt portfolio management practices in your product organization, contact Product Management University about a personalized product portfolio management course for your products, your markets, and your company.
Plus, tips on using whitepapers to generate more qualified leads and the difference between voice of the customer and sales feedback. Using WhitePapers to Generate More Quality Leads. View the May 2017 Issue. In This Issue: Blog: High-Octane Product Management. Top 3 Culprits of Underperforming Products.
This whitepaper will go through each step of the product management process and explain how a UX platform can make you more efficient, thoughtful and effective through each stage of development. We will show you how a UX research platform can help you un
It could be access to an exclusive whitepaper. Most companies have policies that prevent employees from accepting gifts. So you’re going to have to think about an incentive that creates value in a different way. It could be access to a webinar. It could be a discount on their next month of service.
Be a Thought Leader Writing thought leadership articles, whitepapers, blog posts or even books are great ways to deepen your product management skills. This type of mentoring is great to practice your product management skills whether its helping to write a requirements document or attending a retrospective.
Read the whitepaper to learn the basics and framework of responsive portfolio program management. What is portfolio management? How did innovative companies use Responsive Portfolio Management to step ahead of their competition?
76%: Buyers are most willing to exchange their information for whitepapers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%). Conversion. 3x: Content marketing generates 3 times as many leads as traditional marketing ( Demandmetric, 2016 ).
Our whitepaper, A Match Made in Heaven will give you a deep understanding of what exactly product led growth is, why it is so successful, and the UX tools you can use to understand your customers needs in order to build a product they love.
Then take the message externally in case studies, webinars, whitepapers and articles in trade publications. Once they begin to experience success and you have the positive sound bytes, publish them internally to create positive momentum. As a bonus, try to find opportunities for those customers to speak on your behalf.
How-to articles and videos, webinars, whitepapers and best-practice tips are a good way fill the sales pipeline with low hanging fruit, and they won’t break the marketing budget. Crank up the marketing machine – not with useless marketing fluff but with content that helps your buyers do something better.
With the exception of whitepapers, there are few product manager artifacts that require narrative style writing. Your writing is too technical and it takes the reader too long to get to the point. You’re explaining how to build the watch instead of answering the simple question, what time is it?
Whitepaper-style research and expert evaluations can also be done quickly and cheaply. Whitepaper research and expert evaluations can be done quickly and economically. This often helps the employee experience too, so it’s a win-win. .
Watch our video interview with Matt below and download the free whitepaper to learn more. By using Split, Matt and his team have been able to decouple release from deploy and are accelerating features into production with little worry. As a result, they can get back to the things they love like spending time with family.
Further Reading Releasing Software and Stress Download the whitepaper that discusses how developer pain points can be tempered through feature management tools. Download this free case study to discover how they simplified tasks that were previously either entirely impossible or really expensive.
Develop marketing assets (presentations, blog posts, case studies, whitepapers, and webinars) for our demand generation campaigns and sales process. Grow pipeline and sales qualified opportunities through the creation of high-quality and scalable demand generation campaigns.
Download this whitepaper to learn the 10 critical rules that will help you optimize your Kafka system and unlock its full potential. While not the easiest technology to optimize, Kafka rewards those willing to explore its depths. Under the hood, it is an elegant system for stream processing, event sourcing, and data integration.
The first question might inspire solutions like “lunch and learns” or the sharing of whitepapers or blog articles, whereas the second question might inspire solutions like apprenticeship programs or pairing. as well as asking, “How might we encourage employees to share their tacit knowledge?”.
Articles eBooks Videos WhitePapers Webinars Seminars Podcasts Newsletters Speaking Engagements 3 rd Party Syndication Training Workshops Then you can decide which pieces are out there for everyone, exclusive pieces you want to gate so you can capture contact information, and so on.
Read this whitepaper by APM expert Larry Dragich and understand the need for a converged application and infrastructure monitoring strategy. WhitePaper: The Case for Converged App & Infra Monitoring. The post How to Detect Slow Database Queries Affecting Application Performance appeared first on eG Innovations.
Download the whitepaper from MarketReach: Six Common Technology Marketing Mistakes (and strategies to avoid them). Common mistakes to avoid when you develop sales tools to reach C-suite executives. Rod also identifies some sales tools that have the most impact and sections of the buyer's journey where they will be most effective.
Read the whitepaper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges. In this whitepaper, we cover: The landscape of common AI use cases -- across every line of business and function in a bank.
Whitepapers – these serve as a useful way to demonstrate expertise by writing about the problems your target personas have and offering insights to help them improve their situation.
Download our whitepaper and learn how the top SaaS organizations measure success for their product strategies. The secret to building product feedback loops that drive growth is gathering the right data and using that info to carve out a better user experience.
And they also serve as a messaging structure for whitepapers, presentations, webinars and product videos. More broadly, companies can use this information for subheadings on product brochures, within executive summaries of whitepapers, or as product descriptions for award nominations. Message Map Creation.
From videos and whitepapers to webcasts and ebooks, HubSpot consistently develops content B2B audiences desire, while simultaneously promoting their brand. Create downloadable opportunities for users to connect with you via landing pages, infographics, case studies or whitepapers. Provide collateral.
In this whitepaper, discover the key use cases that make Cassandra® such a compelling open source software – and learn the important pitfalls to avoid. There’s a good reason why Apache Cassandra® is quickly becoming the NoSQL database of choice for organizations of all stripes.
“Our messaging/positioning leads to assets like product briefs, technical whitepapers and e-books, and demos that focus on product awesomeness. . “When we are developing product messaging, we focus on the product and the features and capabilities that simplify the life for the user,” Manickam said.
“Our messaging/positioning leads to assets like product briefs, technical whitepapers and e-books, and demos that focus on product awesomeness. . “When we are developing product messaging, we focus on the product and the features and capabilities that simplify the life for the user,” Manickam said.
Additional Reading: WhitePaper: Sales & Operations Planning Capabilities Checklist. WhitePaper: Getting to S&OP Success. Where is your company in its S&OP journey? What short and longer-term goals has your company established to mature its S&OP capabilities?
In this new whitepaper, we cover the architectural qualities associated with eG Enterprise’s thresholding methodologies to automate and optimize thresholding and alerting. Whitepaper – Understanding How Combining Static and Dynamic Thresholds Avoid False Alarms. Understanding Metric Thresholds and Alerting Features.
Download this whitepaper to discover which features will differentiate your application and maximize the ROI of your analytics. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways.
If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a whitepaper on product infrastructure. But what if it’s required for every sale? Scheduling webinars about technical directions.
If the product marketing manager brings this problem to marketing for consideration, marketing’s suggestions might include: Writing a whitepaper on product infrastructure. But what if it’s required for every sale? Scheduling webinars about technical directions.
WhitePaper: 4 Different Approaches to Measuring Citrix User Experience. View session resource utilization such as CPU, GPU, memory, and IOPS, and so on. Simplify Citrix user experience monitoring with eG Enterprise and be the first to know when your end-users are facing Citrix issues.
You’ll learn: The seven requirements to include in your analytics evaluation How enhancing your analytics can boost user satisfaction and revenue What sophisticated capabilities to consider, including predictive analytics, adaptive security and integrated workflows Download the whitepaper to learn about the seven questions every application team should (..)
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