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What is Good Product Strategy?

Melissa Perri

When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. To create a backend system that will allow the sales team to manage their leads.” “To These product initiatives aren’t bad, they are just communicated at the wrong time and with the wrong intentions.

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For better products, start with a problem statement

Intercom, Inc.

” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development. It inspires and guides your design team, it makes evaluation simple, and it creates direction for scoping and iteration.

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Product Judgment: How some people can repeatedly create product success

Intercom, Inc.

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

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Building Better Product Roadmaps: First Principles You Can’t Ignore

The Product Coalition

It’s too bad I didn’t have first principles to draw on at the time. Identify Base Principles —  What are the fundamental truths of product development? You’re rethinking transportation itself using physics as your guide. Trust Trust is the currency of product teams and product roadmaps. Ask what you can use for structure.

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Developing and launching a product only to have it fail is the complete antithesis of the “Fail Fast” innovation motto. You have just invested 1000s of work hours and millions of dollars in developing & launching this product. Failure Point #4 – Poor design & execution. To that, I say unequivocally NO !

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? Maps & transport: (Strava, Google Maps, Uber) 45.2%. This begs the question: how should an app developer make decisions about the amount of text to show and its quality?

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374: The one marketing communication framework product managers need to know – with J.J. Peterson

Product Innovation Educators

Studies have shown that the better the story (meaning the better it follows the rules), the more likely someone will see themselves in the story—that’s called narrative transportation. When an audience experiences narrative transportation, they are more likely to be moved to action. Do you want that microphone?”

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