Has ROI killed UX?
UX Planet
DECEMBER 25, 2024
Why measuring UX in dollars misses the biggerpicture Photo by Jakub erdzicki on Unsplash Is anyone else frustrated when asked to attribute UX to financial metrics? I know I am. I mean, how do you financially measure something thats intertwined with human behaviour? I remember sitting in a leadership meeting as the UX leader, and out of nowhere, someone asked, Jas, whats the Return On Investment, aka ROI, on UX?
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