The Product Strategy and the Product Life Cycle
Roman Pichler
NOVEMBER 11, 2024
Listen to the audio version of this article: [link] A Brief Introduction to the Product Lifecycle Model As its name suggests, the product lifecycle model describes how a product develops over time. It assumes that it has a life much like a living being. A product is born or launched; it then develops, grows, and matures. At some point, it declines, and eventually, dies.
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