Testing Transportation User Friction 
Sachin Rekhi
JULY 6, 2017
As product designers we spend a lot of time trying to understand user friction and solve for it in the products we build. Doing so is absolutely critical to delivering delightful experiences for our users. User friction is really anything that prevents a user from accomplishing a goal in your product.
Intercom, Inc.
FEBRUARY 16, 2021
That’s ok, let’s test this hypothesis. Uber customers’ most significant pain point is the wait, and this is where the rationale behind their design comes into play. Uber’s interface provides the user with animation, gamification, and visuals to engage and inform them as they wait for your ride. Not convinced?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Userpilot
OCTOBER 24, 2022
Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.
Sachin Rekhi
FEBRUARY 16, 2020
Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions. For example, here is a video from 2016 that showcases the vision for SpaceX's Interplanetary Transport System which aims to bring the first manned crew to Mars. Design: Customer Discovery Insights.
Pragmatic Marketing
NOVEMBER 16, 2019
revolutionized the direct transportation market. PMMs need to take the time to understand PMs’ needs and pain points. Once these steps are accomplished, follow up the conversations with a set of goals that reflect the key points of the conversation and then loop back with product management for buy in.
Pragmatic Marketing
NOVEMBER 16, 2019
revolutionized the direct transportation market. PMMs need to take the time to understand PMs’ needs and pain points. Once these steps are accomplished, follow up the conversations with a set of goals that reflect the key points of the conversation and then loop back with product management for buy in.
UX Studio
FEBRUARY 15, 2024
With his help, in this episode, we delve into the creation of Budapest GO, a game-changer application for public transport in Budapest. He’s worked with clients in banking, insurance, mobility, and logistics, with a notable project being the Budapest GO initiative with BKK (Center of Budapest Public Transport).
Expert insights. Personalized for you.
167 
Let's personalize your content