Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
Lots of social stuff, banking, travel, local services, fitness, cooking, more than a few games, even apps made by governments. If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? Travel: (Airbnb, Ryanair) 35.5%. Measuring the letters.
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