Why 36% is the magic number: Finding the right amount of text in mobile apps
Intercom, Inc.
JANUARY 21, 2020
If it’s one of the most common elements in our designs, why is it so often the last thing most teams focus on – if they focus on it at all? Maps & transport: (Strava, Google Maps, Uber) 45.2%. This begs the question: how should an app developer make decisions about the amount of text to show and its quality?
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