The Product Coalition

SEPTEMBER 28, 2023

Product strategy workshops are facilitated sessions where key stakeholders come together to define the vision, goals, and roadmap for a product. The workshops help align the team on strategic…

Workshop 126

Workshop Product Strategy Strategy Vision 126

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.

Product Strategy 240

Product Strategy Strategy Research Software Customer Experience 240

Roman Pichler

JUNE 7, 2021

In practical terms, involve stakeholders and dev teams in decisions that affect the product strategy and the product roadmap —be it that you create the plans or that you make bigger changes to them. Then invite the right people to a collaborative workshop, no matter if it takes place online or onsite. Lead by Example.

Weak Development Team 73

Weak Development Team Product Research Workshop Customer Experience 73

Roman Pichler

DECEMBER 3, 2019

Hold Regular Product Strategy Reviews. A product strategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.

Technical Review 170

Technical Review Product Strategy Strategy Workshop 170

Roman Pichler

MARCH 9, 2022

If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a product strategy and a product roadmap that are based on the vision. Visioning Workshop Attendees. A solution-agnostic vision allows you to change the product strategy but keep your vision stable.

Vision 331

Vision Workshop Customer Experience Leadership 331

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog.

Weak Development Team 287

Weak Development Team Product Management Product Manager User Testing 287

Roman Pichler

JUNE 1, 2020

To build such a stakeholder community, try the following techniques, which I discuss in more detail in my book How to Lead in Product Management : Bring people together and have joint workshops instead of holding separate conversations with the individual stakeholders, see also the section below. Establish clear roles and responsibilities.

Weak Development Team 321

Weak Development Team Product Research Customer Experience Workshop 321

Roman Pichler

APRIL 4, 2023

What Happens When the Head of Product Determines the Product Strategy? As you might have noticed, the list above does not mention determining the product strategy. Here is why: When a head of product determines the product strategy on a regular basis, then this is likely to cause the following two issues.

Feedback Software 336

Feedback Software Reporting Tools Customer Feedback User Testing 336

Roman Pichler

AUGUST 17, 2021

This allows you to pivot, to change the product strategy and the product while staying grounded in your vision. Additionally, I like to capture the product vision together with the product strategy, as it’s done on my product vision board shown below. Do I need a Product Vision and a Product Strategy?

Vision 333

Vision Customer Experience User Testing Product Strategy 333

Roman Pichler

NOVEMBER 1, 2022

Decline stakeholder requests if they aren’t aligned with the product strategy. You should therefore adopt a collaborative approach where you involve the key stakeholders and development team members in creating, reviewing, and updating the product roadmap, preferably in the form of collaborative workshops.

Roadmap 337

Roadmap Weak Development Team Customer Experience Reporting Tools 337

Roman Pichler

SEPTEMBER 7, 2021

A great way to achieve a shared roadmap is to involve the individuals in the product roadmapping decisions, preferably in the form of a collaborative workshop—be it online or onsite. The best way to achieve this is to base the plan on a validated product strategy , a strategy whose key assumptions have been tested.

Roadmap 290

Roadmap Weak Development Team Customer Experience User Testing 290

The Product Coalition

JULY 2, 2022

Last month I had the privilege of participating in SVPG’s ‘Coach the Coaches’ workshop in Europe. I soon found out that I was going to be the only one from Israel attending the workshop. After 3 full days of meaningful discussions, I took the time to reflect and share with you my thoughts and insights.

Workshop 121

Workshop Customer Feedback Technical Review Product Research 121

Product Talk

APRIL 17, 2024

A Workshop Kicks Off a New Commitment to Discovery Teresa: It sounds like recently, you had a workshop that had a big impact. I initiated a workshop as a kickoff for 2024 saying, team, I see we’ve done a great job in the define and measure phase and build phase, but I feel like we’re still lacking the discovery phase.

Product Research 255

Product Research User Testing Data Visualization Research Software 255

Roman Pichler

FEBRUARY 19, 2024

Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]

Product Research 261

Product Research Product Management Product Manager Customer Experience 261

The Product Coalition

NOVEMBER 23, 2021

I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. I have some takeaways and learnings to share that I covered as a coach for their onboarding strategy. Let me walk through the entire workshop in the phases with its results.

Startups 128

Startups Strategy Technical Review B2B 128

Product Management University

DECEMBER 5, 2023

Here’s the easiest way to marry company strategy and product strategy. The Downside of Multiple Product Strategies Here’s the first thing you SHOULD NOT DO. Don’t dispatch each product team to come up with a strategy that supports your company’s goals. They’re often conflated. Financial goals are just that. Impossible!

Strategy 130

Strategy Product Strategy Workshop Customer Experience 130

Roman Pichler

JUNE 10, 2024

A great way to engage the individuals is to invite them to a collaborative workshop, which may take place onsite or online. [4] But before you build your outcome-based roadmap, ensure that a valid product strategy exists. A handy template to capture the strategy is my Product Vision Board.

Roadmap 234

Roadmap User Testing Workshop Customer Experience 234

Product Management University

OCTOBER 10, 2023

That brings us to the topic of a single market strategy versus strategies for each product and which approach has more strategic benefit to your organization. Product strategies view the customer in silos (by user) from the bottom up. A market strategy does just that. Here’s the $1 million question. Here’s the thing.

Strategy 130

Strategy Product Strategy Marketing Product Research 130

Roman Pichler

AUGUST 16, 2022

Imagine that John is a sales rep and a key stakeholder who hardly ever attends the product strategy workshops you’ve invited him to. You should then consider asking John to change his behaviour and attend the strategy sessions to share his change requests. At the same time, be frank.

Product Management 298

Product Management Product Manager Product Research Customer Experience 298

Product Management University

SEPTEMBER 3, 2024

If you thought there were a million ways to define product management, product strategy might have it beat by a longshot. Just think about how many ways product strategy is defined within your own organization. It’s the number one thing that makes product strategy both challenging and frustrating at the same time. Here we go.

Product Strategy 130

Product Strategy Strategy Product Research Customer Experience 130

Product Management University

AUGUST 3, 2020

Obstacles standing in the way of executing the strategy. Even with success metrics, you need more context about WHY those metrics are critical to the customer’s strategy. Your New Blueprint for Customer Testimonials. Customer background. Market dynamics in the customer’s industry and their impact on the customer’s strategic priorities.

Customer Experience 246

Customer Experience Product Research Workshop Framework 246

Roman Pichler

JULY 20, 2016

Describe and validate the product strategy —the path to realise your vision—before you create your roadmap and decide how the strategy is best implemented, as the following picture illustrates. I like to use my Product Vision Board to develop a valid product strategy. 2 Do the Necessary Prep Work. 7 Know When to Show Dates.

Roadmap 348

Roadmap Agile Technical Review Weak Development Team 348

Roman Pichler

APRIL 13, 2021

To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. This, of course, assumes that you have a validated product strategy and a realistic product roadmap in place.

Feedback Software 261

Feedback Software Data Visualization Analytic Tools Research Software 261

Roman Pichler

SEPTEMBER 11, 2023

This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).

Reporting Tools 360

Reporting Tools User Testing Customer Experience Product Research 360

Melissa Perri

JUNE 29, 2017

I was doing a workshop for a very large bank when one of the attendees chimed in. Without a Scrum team or with a smaller team, you might be doing more strategy and validation work with problem discovery in a product that has not been defined yet. I rarely thought about it after that.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

Roman Pichler

MAY 3, 2023

Adapt the Product Strategy to Respond to New Technologies Finally, you should systematically assess the impact of a new technology on the product strategy and determine if it has to be changed. I recommend that you assess the strategic impact of a technology in the form of regular, collaborative product strategy reviews.

Research Software 248

Research Software Technical Review Technology Product Research 248

Roman Pichler

JULY 6, 2021

Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own. Creating and validating a product strategy including market and user research.

User Testing 336

User Testing Product Research Weak Development Team Customer Experience 336

Mind the Product

DECEMBER 13, 2018

We’re thrilled to announce the first of our amazing line-up of speakers and announce all our deep-dive workshops, connecting international and regional thought leaders with the vibrant product and UX community across AsiaPac. Workshop Presenters. by Jonny Schneider, Head of Product Strategy and Design. Find out more!

Analytic Tools 162

Analytic Tools Workshop Data Visualization Government 162

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Roman Pichler

JUNE 4, 2019

I find it helpful to use the product roadmap so that it connects the overall product strategy with the product backlog, as shown in the picture below. In either case, make sure that creating a product roadmap is a collaborative exercise that involves the development team and stakeholders, preferably in form of a joint roadmap workshop.

Roadmap 260

Roadmap Weak Development Team Customer Experience User Testing 260

Melissa Perri

JULY 23, 2024

I look at four dimensions for robust Product Organizations: Product Organizational Design Product Strategy Product Operations Product Culture Inside each of these are a few capabilities that are then broken down further into sub-capabilities that help me pinpoint where the issues are. I review strategies and roadmaps.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

The Product Coalition

JANUARY 26, 2021

Often described as the ‘North Star’ or ‘flag in the sand’ from which strategy and tactics flow from and build towards, Product Vision keeps leadership in sync with the front-line who in turn look to the vision for motivation and decision-making. a 5-day period of workshopping, making and testing. Dan Pink’s Motivation 3.0

Vision 185

Vision Product Research User Testing Workshop 185

Product Talk

JANUARY 19, 2022

As a way around this problem, companies often asked us to teach in-person workshops. First, workshops are overwhelming for students. Workshops are overwhelming for students. Second, in most workshops, students work on a case study. The teacher has moved on to their next workshop at their next company. Tweet This.

Product Research 215

Product Research Workshop Weak Development Team Books 215

Product Innovation Educators

DECEMBER 2, 2024

Using a custom ChatGPT model combined with collaborative team workshops, product teams can rapidly move from initial customer insights to validated prototypes while incorporating strategic foresight and market analysis. In this episode, Mike will take us through the steps he led product teams through during his AI Design Sprint workshop.

User Testing 112

User Testing ChatGPT Feedback Software Research Software 112

Roman Pichler

FEBRUARY 2, 2021

Improved alignment : Stakeholders and development teams are now better aligned through the use of regular collaborative workshops like sprint reviews. Product discovery and product strategy poorly practiced : The most beautiful user stories are useless if it’s not clear who the users are and why they would want to use the product.

Agile 260

Agile Product Research User Testing Feedback Software 260

Roman Pichler

FEBRUARY 9, 2022

This includes sprint planning , Daily Scrum , sprint review , and sprint retrospective , as well as product strategy and product roadmap workshops. Meetings : Prepare and facilitate meetings. Establish ground rules and ensure that everyone is heard, and that nobody dominates.

Reporting Tools 339

Reporting Tools Feedback Software Weak Development Team Product Research 339

BrainMates

JUNE 20, 2022

With the rapid rise of technology, resilience is also key in the planning of technology and digital strategies by CTOs and tech leaders. However, the topic of product strategy resilience rarely if ever surfaces when talking to product leaders about their product strategies. How Resilient Is Your Product Strategy?

Product Strategy 98

Product Strategy Strategy Product Research Workshop 98