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Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?

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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.

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Six Qualities of a Great Product Vision

Roman Pichler

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. If the vision resonates with you, then this will help you do a great job, especially when the going gets tough. The vision pulls you.”. A shared vision unites people.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? And what’s their relationship to the product vision and the product backlog?

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The Art and Science of Explaining Your Product Strategy

Speaker: Jason Tanner, CEO of Applied Frameworks

Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.

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What Exactly is a Product Strategy?

Roman Pichler

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? How Does the Strategy Relate to the Vision and Roadmap?

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Product Strategy and Product Discovery

Roman Pichler

My intention with this article is to show how product teams can use a product strategy to guide their discovery work and maximise the chances of creating successful products. Luckily, there is a solution: Using a validated product strategy that provides the input of the product discovery work. [5]

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Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. You'll come away ready to: Make sure your metrics are aligned with your vision and strategy. It’s also your job to deliver value to the business. Immerse your team in data to understand your users and generate insights.

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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process.

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Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? First, you'll learn how to make sure your measurements actually align with your product strategy. You'll come away with the ability to: Align your organization on a product strategy that serves your vision.

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Product Management: Guide to Thriving as a Product Manager

In the best of scenarios, they craft their product’s vision, influence the process of bringing their product to life, and gain first-hand knowledge of how their product is directly impacting people. Download this whitepaper to learn useful tips and strategies that will help you grow into a strong Product Manager and thrive in the position.

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Don’t Get Left Behind: Leveraging Modern Product Management Across the Organization

Speaker: Kat Conner

Join our upcoming webinar and learn how to streamline your product development processes, infuse product thinking across the organization, and bridge the gap between vision and delivery. You’ll walk away from this webinar with insights into how you can: Increase customer value by strengthening alignment across your organization.

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The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Do you have the vision to combine beauty with brains, thereby driving decisions with data? Determine how to leverage these steps into a cohesive visualization strategy. Anyone can make a pretty bar graph, but can you make sound decisions based on that graph? Is it actionable, or is it only fluff?