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How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups

Product Talk

“I get that the continuous discovery habits framework works well for mature products, but does it work for early-stage startups?”. I spent all of my full-time employee experience at early-stage startups (many of them pre-product) and I relied on these same habits to figure out what to build. This question always surprises me.

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Why Startup Pivots Fail… Even with Data

Piyanka Jain

Brikker (anonymized), a children’s toy manufacturing startup, was like a hamster on a wheel. So here’s how Brikker would use the BADIR data analysis framework to overcome all the reasons startup pivots fail. Is this not a far better, data-driven direction for a startup? Going nowhere fast. or “How do we boost engagement?”.

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Assumption Testing: Everything You Need to Know to Get Started

Product Talk

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

Question: How do you test a customer’s willingness to pay for a solution? What a lot of teams—especially startup founders—do is ask their customers, “Hey, would you pay for this? A Better Approach: Run a Demand Test We can simulate the buying experience and see if it resonates with people. Let’s dive in.

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100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

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The Minimum Viable Testing Process for Evaluating Startup Ideas

First Round Review

After being early at three startups that achieved over $1M in run-rate in their first six months of going live, Gagan Biyani has landed on an approach that’s quite different. The traditional approach is to do some customer research, throw an MVP out there as fast as possible, and hope it hits. Here’s his framework.

Startups 145
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The Stages of Startups – Georgie Smallwood on The Product Experience

Mind the Product

Startups are often talked about as if they’re all the same, as if experience in one is directly transferable to another. The post The Stages of Startups – Georgie Smallwood on The Product Experience appeared first on Mind the Product. She covers why she [.].

Startups 185
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Put Your Data to Work: The Complete Playbook

What do startups and Fortune 500 companies have in common? An interactive quiz to test (and refresh) your knowledge of different data types and how they help your organization. An interactive guide filled with the tools to turn your data into a competitive advantage.