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How to be the go-to engineer for product analytics

Mixpanel

As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. All over the code, you have ugly calls to complex analytics APIs littered amongst your views and business logic. You’d be celebrated.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

When engineers implement features, they write code. When engineers add analytics events to new features, they add additional analytics code to their new feature code. As such, the best time for an engineer to make changes to some piece of code is when their attention is fully focused on that piece of code, not weeks after.

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Data thinking vs. product thinking

Mixpanel

However, if we built an event funnel in our product analytics, one that examines what users are doing several steps before potentially reaching the chat feature, we might find that the engagement drop-off was actually happening a screen or two earlier, maybe due to a poorly designed series of buttons or UI flow. Create counter metrics.

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Why it’s never too early to add product analytics to your app

Mixpanel

So it’s tempting to think the additional add-on of measuring user events in your code (i.e., At the same time, when you review the product analytics, you notice four out of five are using the biggest feature incorrectly. Say, for example, you just launched your app with three features that you believe are going to be a big hit.

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My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

I also covered project coordination before our technical program manager came on board and proposed to hire a QA/QE lead to make our team more quality-focused and our products more reliable. Bastiane Huang is a Product Manager at Osaro, a San Francisco based startup that builds machine learning software for robotic vision and control.

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How to Deal With Unknown Unknowns in Project Planning

Amplitude

This is a guest post from Dillon Forest, cofounder, CTO & product manager at RankScience. But when you’re building a product with lots of technical or business unknowns—something many startups and product teams are doing—this process breaks down. The uncertainty of technical products. Make some mockups.

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The Disproportionate Impact of Coaching on Startup Survival

Bain Public

Due to the constant evolution of the product manager’s role, in the startup world, often people become product managers by default, and they don’t quite understand how to take on this responsibility. Bain Public was of tremendous support toward those objectives" Virgile Ollivier, CoFounder & CEO. Are you a product manager?