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10 technical strategies to avoid when scaling your startup (and 5 to embrace)

Intercom, Inc.

From premature optimization to over-engineering solutions for your product, it’s easy to get caught up in making technology decisions that slow you down instead of speeding you up. So when it comes to building your technical strategy, you need to assess each component in relation to what success will look like for your business.

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Run Less Software

Intercom, Inc.

The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. As well as being a critical philosophy behind how we build software, it also represents how I feel about the software industry and technology in general.

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Technical Review: A Trusted Look Under the Hood

TechEmpower - Product Management

Many CEOs of software-enabled businesses call us with a similar concern: Are we getting the right results from our software team? Most innovators don’t have a technical background, so it’s hard to evaluate the truth of the situation. The explanation from software leadership is often unsatisfying or unclear.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How to Make Agile Work in Fast-Growing Startups

The Product Coalition

TL; DR: How to Make Agile Work in Fast-Growing Startups For years, I worked in several Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. work in a fast-growing startup. Also, let me introduce you to the anti-patterns agile startups shall avoid at all costs. ??

Agile 176
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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

Right off the bat, Kristen acknowledges that the freemium model isn’t a universal cheat code for winning sales. The beauty of the freemium model in an enterprise setting is that the supplier due diligence process is already much further along. Listen to the full episode above or check out Kristen’s key takeaways below.

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Don’t let fear of feedback undermine your technical design

Intercom, Inc.

The code you’ve spent so much time on never ships. Instead of submitting your work for review, afraid of the amount of feedback you’re going to get, embrace the process and seek out the opinions of those who will give you the most feedback from day one. Our technical design process. Own your technical design…to the end.