article thumbnail

Develop a Content Strategy for Product Marketing in 5 Steps

Product Management University

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! 5 Steps For Building a Winning Content Strategy 1. You want the search engines to reward you, not punish you.

article thumbnail

Whatchu Know About Me: What Is a Digital Identity

The Product Coalition

When you visit a website, perform online transactions, register for a seminar, you’re doing so as a user of the service. These characteristics can take various forms and that’s how digital identities can be described. As a user: This is the easiest to understand and the most common. Deepfakes are also being to create fraudulent IDs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TEI 162: How product managers can influence people – with Tom Henschel

Product Innovation Educators

This time he shared a model for having more influence called the Five Influence Strategies. In the discussion, you’ll learn how to use the components of this strategy, which are: Build credibility. One group attended government seminars about the facts related to organ meat. Involve people actively. Frame ideas for them.

Seminar 120
article thumbnail

8 Best Product Webinars in 2024 and Beyond

Userpilot

TL;DR A product webinar is a virtual seminar showcasing and discussing a product's features and benefits as a marketing and sales tool. Stanford's webinar offers aspiring product managers practical strategies to enter the field, featuring insights from Silicon Valley executives. What is a product webinar?

Webinar 105
article thumbnail

15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

Userpilot

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.

article thumbnail

What to expect: Your first few months as an engineer at Intercom

Intercom, Inc.

This was part of a more holistic company strategy going on at the time, called Intercom for Sales. Training, seminars and knowledge sharing sessions are a significant part of the engineering life. After the wiggle week, I worked on the “Salesforce by Intercom” integration, a much expected feature for our customers.

article thumbnail

Announcing Intercom Academy – a new place to learn and grow

Intercom, Inc.

In the early days of Intercom, our Chief Strategy Officer and co-founder Des Traynor hosted daily “seminars” to show new signups and prospects how to achieve success with Intercom. We’ve always placed a high value on educating our customers and helping them get the most value from Intercom. Level up at every stage of your career.

Seminar 23