Product Management University

FEBRUARY 16, 2017

If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. If you’re in sales , there’s a 1:1 correlation between your win rate and your ability to get the answers to these questions. Related Articles.

Framework 100

Framework Product Management Product Manager Sales Training 100

Product Management University

AUGUST 5, 2019

Sales Training. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

B2B 100

B2B Sales Training Product Management Product Manager 100

Product Management University

FEBRUARY 25, 2020

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Mironov Consulting

JULY 27, 2023

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Johanna Rothman

MARCH 22, 2023

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. I will also work with all the people in Sales, Marketing, Training, and anyone else who wants to see the demos and data to make sure they understand what they see.

Data Visualization 89

Data Visualization Workshop Demo Sales Training 89

Intercom, Inc.

APRIL 4, 2019

The company was also getting pulled upmarket. You land Shopify as a Series A company and next thing you know, they’ve had a very successful IPO, and you now have this massive public company on your platform.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Hold a recurring meeting once per month that gets you in front of a cross-departmental audience. Create slides to walk the audience through: What’s been happening with the product (e.g., recap the last release, usage data).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

Intercom, Inc.

SEPTEMBER 10, 2018

That means more than ever they need to practice and prepare by leveraging battle cards, tailoring sales scripts to real-time conversations, and role playing. At Intercom, reps go through chat-specific training and certification programs to verify that they have successfully gained these skills.

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Userpilot

JUNE 19, 2024

The specific requirements for this role will vary depending on the company size, industry, and sales methodology used. Being a great sales enablement manager can be a tough task. Create custom content : Don’t mass-produce sales resources based on general use cases. This support can take on many forms.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Research Software 52

Gainsight

DECEMBER 15, 2023

Tip 2: Invest in Sales Training for Your CSMs An easy step to get CS closer to the revenue and expansion pipeline is to give CSMs access to the type of training that their Sales team gets. “If If you break down what Sales and CS do, a lot of the activities are the same,” says Dhaliwal.

Sales Training 52

Sales Training Reporting Tools Customer Experience Data Visualization 52

The Accidental Product Manager

MARCH 11, 2019

However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on. I spent my time during the other two weeks visiting with developers, business analysis, sales people, etc. I actually worked for this company for a total of three weeks.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

The Product Coalition

FEBRUARY 26, 2022

Without this fundamental and constant interaction with the customer, it means we are left with these blind ‘tyrants-in-training’ in the teams whose primary responsibility is to make decisions, with little context of the customer, and worse, without the power to make choices without endless debates across the organisation.

User Testing 177

User Testing Weak Development Team Customer Experience Customer Feedback 177

Amplitude

MARCH 11, 2020

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. You can align on direction. You can sell to the future of where the product is headed. You can provide confidence to current customers that their expressed needs are prioritized.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Pragmatic Marketing

DECEMBER 20, 2019

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JUNE 17, 2024

Here, you focus on creating and implementing strategies and enablement initiatives to support the sales team. Director of Sales Enablement : For this position, you need 7+ years of experience. Enablement managers must also regularly analyze sales data, monitor business trends, and study competitor actions.

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Feedback Software 52

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 76

Customer Experience User Testing Management Management 76

Product Innovation Educators

JANUARY 10, 2022

Logistics: How does the solution get to customers (support, sales, training customers, professional services)? Capabilities: What is our special sauce that powers the solution (technology, IP, infrastructure, partnerships)? Derive your strategy directly from your vision to avoid breaking the chain and avoid product disease. [22:13]

User Testing 90

User Testing Product Management Product Manager Vision 90

Pragmatic Marketing

AUGUST 3, 2018

Because they are often exposed to all aspects of the deal, from marketing and sales efforts to training, development, rollout and support, product managers quickly pick up a feeling for the corporate partner and can save their teammates hours, days, or weeks of delays and miscommunication. Clash of the In-Laws.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

Because they are often exposed to all aspects of the deal, from marketing and sales efforts to training, development, rollout and support, product managers quickly pick up a feeling for the corporate partner and can save their teammates hours, days, or weeks of delays and miscommunication. Clash of the In-Laws.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

Because they are often exposed to all aspects of the deal, from marketing and sales efforts to training, development, rollout and support, product managers quickly pick up a feeling for the corporate partner and can save their teammates hours, days, or weeks of delays and miscommunication. Clash of the In-Laws.

Customer Experience 70

Customer Experience Document Startups Sales Training 70

Gainsight

AUGUST 31, 2022

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. It’s important that both teams are aligned in terms of the conversations and outcomes they are discussing with customers.

Data Visualization 52

Data Visualization Sales Training Customer Experience Construction 52

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

Userpilot

APRIL 14, 2023

Hosts live product demos, directly interacts with new users during the early customer onboarding stages, and reconnects when it’s time for the user to convert or upgrade their subscription (while gathering data on sales-qualified leads). Monitors support tickets to spot recurring issues. Customer success.

Analytic Tools 85

Analytic Tools Research Software Feedback Software Onboarding KPIs 85

Userpilot

JUNE 17, 2024

Let’s dive deeper into the top 5 picks for you: Simplify sales data analytics and reporting with Userpilot : An important part of sales enablement is analyzing sales data to uncover problem areas, regularly track metrics , and report using data visualizations and dashboards. This support can take on many forms.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

ProductPlan

NOVEMBER 19, 2021

Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Training and onboarding. Presenting your proposed product strategy to relevant stakeholders, including your executive staff. For example, tools for: Data analytics. Wireframing. Market surveys.

Research Software 59

Research Software Analytic Tools Systems Review Development Team Review 59

Userpilot

JUNE 12, 2024

Here are some key best practices to help you succeed as a sales enablement manager: Take time to understand sales needs : To create useful support content and enablement initiatives, you must focus on first understanding the challenges, goals, and needs of the sales team. This support can take on many forms.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 30, 2024

Instead, you can become an enablement manager by gaining work experience in the field of sales or customer success within SaaS companies. Alternatively, you can also focus on pursuing opportunities that require you to design and implement training, mentor new hires, or develop sales collateral and presentations.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

ProductPlan

FEBRUARY 15, 2022

Own special projects including the creation of product documentation, creation of sales training tools, writing product requirement documents. Create and maintain centralized repositories of competitive intelligence, customer feedback, and market segment use cases.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

JUNE 26, 2024

Here, you focus on creating and implementing strategies and enablement initiatives to support the sales team. Director of Sales Enablement : For this position, you need 7+ years of experience. Enablement managers must also regularly analyze sales data, monitor business trends, and study competitor actions.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Product Beautiful

JUNE 8, 2014

By all rights, it was going to be an easy win…until we starting training the larger company’s Sales teams. The first time we trained one of our hundreds of new Sales teams, we knew we had an issue. Remember however that the number one most powerful Sales tool in the Product Team’s bucket is the compensation model.

Finance 58

Finance Demo Presentation Education 58

Intercom, Inc.

JUNE 3, 2021

Then there’s also X as in you want to do sales training, you need to make sure that everyone’s up to speed on the opportunity. If X is big enough, are there ancillary asks that follow headcount, such as HR or recruiting or whatever? At some point, you need to add incrementally. That’s the X.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

B2B Product Management

DECEMBER 6, 2016

You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. You identify the target market, the market size, you build out the initial vision of the product. You define the pricing of the product. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

JUNE 28, 2024

Instead, you can become an enablement manager by gaining work experience in the field of sales or customer success within SaaS companies. Alternatively, you can also focus on pursuing opportunities that require you to design and implement training, mentor new hires, or develop sales collateral and presentations.

Data Visualization 40

Data Visualization Analytic Tools Feedback Software Research Software 40

Business of Software Conference

NOVEMBER 30, 2020

And just for argument’s sake, let’s say the thing is, you know, I manage a sales team, or I manage training for a sales team. And the first thing you got to know about the sales enablement space is its horrifying, like you see that box, there’s thousands of companies out there that say they do sales enablement.

Research Software 64

Research Software User Testing Positioning Product Research 64

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. . #5 – Prioritization skills. Most common interview questions for a product marketing manager role.

Onboarding KPIs 85

Onboarding KPIs Analytic Tools Research Software Product Marketing 85

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. Yeah, absolutely.

Product launches 70

Product launches Research Software User Testing Product Research 70