Product Management University

FEBRUARY 16, 2017

If you’re in product marketing , the answers to these questions are the foundation of your market materials, sales tools, campaign messages, sales training, etc. If you’re in sales , there’s a 1:1 correlation between your win rate and your ability to get the answers to these questions. Related Articles.

Framework 100

Framework Product Management Product Manager Sales Training 100

Intercom, Inc.

APRIL 4, 2019

For any new leader arriving at a new company, the natural inclination is to deploy the tried and tested tactics and strategies that have made them so successful in their career to date. The company was also getting pulled upmarket. Be prepared to carry the water.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Pragmatic Marketing

AUGUST 20, 2019

What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective. To that end, 92% expect changes in the next three years focusing on strategy, structure and the ways salespeople create value.

User Testing 70

User Testing Data Visualization Product Research Reporting Tools 70

Pragmatic Marketing

AUGUST 20, 2019

What’s odd, though, is that only 23% of companies consider their current sales training programs to be effective. To that end, 92% expect changes in the next three years focusing on strategy, structure and the ways salespeople create value.

User Testing 14

User Testing Data Visualization Product Research Reporting Tools 14

Intercom, Inc.

JULY 5, 2018

Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. Do you have the right product?

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

Intercom, Inc.

JULY 5, 2018

Do you have the right go-to-market strategy? I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. Do you have the right product?

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163

Pragmatic Marketing

DECEMBER 20, 2019

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard. Don't bite off more than you can chew," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard. Don't bite off more than you can chew," Cuttica said.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 104

Customer Experience User Testing Management Management 104

Userpilot

JUNE 19, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Research Software 52

The Product Coalition

FEBRUARY 26, 2022

Frameworks can’t save you I believe one technique we’ve evolved to escape this tyranny of distractions and a lack of autonomy was to add credibility to the product management role through self-improvement, with a big focus on strategy and management concepts. Some startups adopt this strategy to fool investors.

User Testing 192

User Testing Weak Development Team Customer Experience Customer Feedback 192

ProductPlan

NOVEMBER 19, 2021

How should we arrange the strategy, brainstorming, and planning meetings for this team? Where will we capture, maintain, and communicate our product strategy? Presenting your proposed product strategy to relevant stakeholders, including your executive staff. Studying competitive products? Other methods?

Research Software 59

Research Software Analytic Tools Systems Review Development Team Review 59

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Research Software Product Marketing 98

ProductPlan

FEBRUARY 15, 2022

Beyond the usual screening questions about strategy, culture, processes, and values, product operations professionals may also want to ask some of the more pertinent questions below during the interview process: How does the product team define successful product operations?

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Userpilot

JUNE 17, 2024

Here, you focus on creating and implementing strategies and enablement initiatives to support the sales team. Director of Sales Enablement : For this position, you need 7+ years of experience. Looking into tools for sales enablement managers?

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Feedback Software 52

B2B Product Management

DECEMBER 6, 2016

You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. Also works with the stakeholders like finance or operations to define and execute the pricing strategy. You identify the target market, the market size, you build out the initial vision of the product.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Userpilot

JUNE 17, 2024

To further help you in your journey towards becoming the best sales enablement manager there is, here’s a list of all the useful resources you could ever need: Books : Gain a strong foundation with “The Sales Enablement Playbook” and “Sales Enablement: A Master Framework” for practical strategies and best practices.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Pragmatic Marketing

AUGUST 3, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

One strategy to make that leap is to partner with a larger, established company whose scale and resources can quickly take the product well beyond anything the startup is capable of on its own. Small players have to make good use of whatever means they have at their disposal to break free from the pack. Clash of the In-Laws.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Userpilot

JUNE 12, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content. So let’s dive right in!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 26, 2024

Here, you focus on creating and implementing strategies and enablement initiatives to support the sales team. Director of Sales Enablement : For this position, you need 7+ years of experience. To grow as a sales enablement manager, there are a few tools you need to know of.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 30, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content. How to become a sales enablement manager? So let’s dive right in!

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

JUNE 28, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content. How to become a sales enablement manager? So let’s dive right in!

Data Visualization 40

Data Visualization Analytic Tools Feedback Software Research Software 40

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. Plus, if you already have experience using the same tools, you can incorporate them into your product marketing strategy.

Onboarding KPIs 40

Onboarding KPIs Analytic Tools Research Software Product Marketing 40

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. And that's smart.

Product launches 70

Product launches User Testing Research Software Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So as part of your launch plan to then do you have a sort of sales enablement and sales training piece of it that your group handles? So recently, we've got a few people who look after that full time who are closer to the sales team people who sort of came up through the ranks of the sales team. And that's smart.

Product launches 70

Product launches User Testing Research Software Product Research 70

Business of Software Conference

NOVEMBER 30, 2020

April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. So the whole thing gets better over time.

Research Software 64

Research Software User Testing Positioning Product Research 64

Intercom, Inc.

JANUARY 16, 2019

This is not to say that bottom-up adoption is bad strategy; quite the opposite. Buying sales isn’t bad. If you can raise a ton of capital, it’s one strategy for winning and crushing the competition. Sales doesn’t need to be a cost center. In fact, if this is your sales training, just quit now.

Weak Development Team 156

Weak Development Team Data Visualization Strategy User Testing 156

Gainsight

MARCH 27, 2025

Engage With Sales Teams Regular syncs with Sales to exchange insights on customer health can inform pipeline and bookings strategies. This involves: Training and Development Pursue sales training and value-based selling courses to strengthen your teams ability to identify growth opportunities within existing accounts.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Reporting Tools 52

Business of Software Conference

NOVEMBER 28, 2019

From generating good leads, to spotting good sales people and how to motivate them to be better. Stopped off at McKinsey along the way doing Tech strategy. Spent three years in the Cambridge University computer laboratory – not as a techie but so doing business advice and strategy for the head of departments.

Research Software 40

Research Software Analytic Tools Data Visualization Software Review 40