Mind the Product

SEPTEMBER 1, 2017

Janna had a sales job in college and recounts how intense the training was – with role-playing exercises, secret shoppers, and scripts – and how focused it was on dealing with people. But the training was intense! Frankly, selling pet food to adoring pet owners isn’t exactly a hard sell. Janna Bastow. Ask questions.

Data Visualization 153

Data Visualization Product Management Product Manager Weak Development Team 153

Product Management University

FEBRUARY 25, 2020

Sales Training on Customers vs. Products. The goal is to make sure sales dialogues lead with a strong vision and a differentiating value story that’s supported by all products. When it comes to sales training, products play a supporting role, not a leading role.

Marketing 130

Marketing Product Management Product Manager Reporting Tools 130

Mironov Consulting

JULY 27, 2023

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Intercom, Inc.

APRIL 4, 2019

The company was also getting pulled upmarket. You land Shopify as a Series A company and next thing you know, they’ve had a very successful IPO, and you now have this massive public company on your platform.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

The Product Guy

JUNE 15, 2017

Invite people not only from Product & Tech, but also Support, Sales, Training, and any other relevant group. Hold a recurring meeting once per month that gets you in front of a cross-departmental audience. Create slides to walk the audience through: What’s been happening with the product (e.g., recap the last release, usage data).

User Testing 117

User Testing Feedback Software Customer Feedback Research Software 117

Johanna Rothman

MARCH 22, 2023

Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. Here's her first draft: Given our progress, we expect we are in the last quarter of the Nova program and will meet our projected final release date. Thank you so much for your efforts to date.

Data Visualization 89

Data Visualization Workshop Demo Sales Training 89

The Accidental Product Manager

MARCH 11, 2019

However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on. I spent my time during the other two weeks visiting with developers, business analysis, sales people, etc. I actually worked for this company for a total of three weeks.

Product Management 99

Product Management Product Manager Weak Development Team Management 99

Gainsight

DECEMBER 15, 2023

Tip 2: Invest in Sales Training for Your CSMs An easy step to get CS closer to the revenue and expansion pipeline is to give CSMs access to the type of training that their Sales team gets. “If If you break down what Sales and CS do, a lot of the activities are the same,” says Dhaliwal.

Sales Training 52

Sales Training Reporting Tools Customer Experience Data Visualization 52

Amplitude

MARCH 11, 2020

You can create sales training and prepare go-to-market plans for upcoming feature launches months in advance. You can align on direction. You can sell to the future of where the product is headed. You can provide confidence to current customers that their expressed needs are prioritized.

Data Visualization 100

Data Visualization User Testing Product Strategy Product Research 100

Userpilot

JUNE 19, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content.

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Research Software 52

Pragmatic Marketing

DECEMBER 20, 2019

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sales Enablement has helped us scale our sales training efforts by taking on much of the tactical execution and providing great insight into the varied needs of each sales team — something that was incredibly time intensive for us prior to them coming onboard.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Mind the Product

AUGUST 20, 2018

Increased sales training, promotion, and product improvements are some of the actions to be considered. If your business plan is for sales of new product A to replace legacy product B, the S&OP forecast will give you early indication if that is indeed happening. Cannibalization effects, intended or unintended.

Customer Experience 76

Customer Experience User Testing Management Management 76

Product Innovation Educators

JANUARY 10, 2022

Logistics: How does the solution get to customers (support, sales, training customers, professional services)? Capabilities: What is our special sauce that powers the solution (technology, IP, infrastructure, partnerships)? Derive your strategy directly from your vision to avoid breaking the chain and avoid product disease. [22:13]

User Testing 90

User Testing Product Management Product Manager Vision 90

Pragmatic Marketing

NOVEMBER 8, 2009

When you find yourself swimming without an MRD, you lack consensus on the facts you'll use to fashion so many of the other goodies you get asked to create, like segment-specific positioning, customer metrics, ROI calculators, sales training and enablement tools. you know, all the good stuff that product marketing needs to drive.

Document 70

Document Customer Experience Sales Training User Testing 70

ProductPlan

FEBRUARY 15, 2022

Own special projects including the creation of product documentation, creation of sales training tools, writing product requirement documents. Create and maintain centralized repositories of competitive intelligence, customer feedback, and market segment use cases.

Data Visualization 98

Data Visualization Reporting Tools Analytic Tools Research Software 98

Intercom, Inc.

JUNE 3, 2021

Then there’s also X as in you want to do sales training, you need to make sure that everyone’s up to speed on the opportunity. If X is big enough, are there ancillary asks that follow headcount, such as HR or recruiting or whatever? At some point, you need to add incrementally. That’s the X.

Strategy 228

Strategy Feedback Software Research Software Software Review 228

Pragmatic Marketing

AUGUST 3, 2018

Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Pragmatic Marketing

AUGUST 3, 2018

Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

Pragmatic Marketing

AUGUST 1, 2018

Speaking of finding oneself smack in the middle, as more people in each company become involved in the joint efforts, in marketing, sales, training, development, rollout, and support, it becomes like gatherings involving two families with distinctly different ways of being and doing. Clash of the In-Laws. Tensions are inevitable.

Customer Experience 70

Customer Experience Startups Document Sales Training 70

B2B Product Management

DECEMBER 6, 2016

You work with Marketing to define the customer profile, you work with business development to do sales training and enablement. You identify the target market, the market size, you build out the initial vision of the product. You define the pricing of the product. You lead the overall Go-to-market effort.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

ProductPlan

NOVEMBER 19, 2021

Building your product’s strategic schedule, including timelines for development milestones, marketing campaigns, sales training, etc. Presenting your proposed product strategy to relevant stakeholders, including your executive staff. Identifying and gaining consensus around the metrics your team will use to gauge product success.

Research Software 59

Research Software Analytic Tools Systems Review Development Team Review 59

Userpilot

APRIL 14, 2023

Your fresh sales hires should be given enough sales training to gather insights from users who have had enough time to experience the product. Ask for feedback User feedback is another valuable source of data. In-app surveys , online reviews, support ticket ratings, and social media polls are all great ways to gather feedback.

Analytic Tools 86

Analytic Tools Research Software Feedback Software Onboarding KPIs 86

Gainsight

AUGUST 31, 2022

Because it’s a part of your go-to-market organization, every CX employee will benefit from learning the fundamental skill sets and techniques in which your salespeople are trained. It’s important that both teams are aligned in terms of the conversations and outcomes they are discussing with customers.

Data Visualization 52

Data Visualization Sales Training Customer Experience Construction 52

Intercom, Inc.

SEPTEMBER 10, 2018

For a long time, many companies had only one way to capture visitors to their website: contact forms. Lengthy lead forms became the lifeblood of modern customer acquisition. But more and more businesses are starting to ask, why do we make people fill out forms just to talk to us?

Customer Experience 132

Customer Experience Research Software Product Research Data Visualization 132

Userpilot

SEPTEMBER 2, 2022

Brainshark is a sales training and readiness platform that trains client-facing teams on how to perform better. Specializes in sales and marketing. They’re all billed by the number of learners you have. Essentials – $1/learner per month. Premium -$1.50/learner learner per month. Business – $1.97/learner

Analytic Tools 88

Analytic Tools Feedback Software Reporting Tools Software Review 88

Userpilot

JUNE 17, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content.

Reporting Tools 52

Reporting Tools Data Visualization Analytic Tools Feedback Software 52

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. . #5 – Prioritization skills. Most common interview questions for a product marketing manager role.

Onboarding KPIs 86

Onboarding KPIs Analytic Tools Research Software Product Marketing 86

The Product Coalition

FEBRUARY 26, 2022

Better sales training also won’t stop individual salespeople who are new and just trying to learn the ropes, or simply have a different idea of who the ideal customer is. They will still come to product managers directly with feedback, and again, the more pressure or worse the product-market fit, the more interactions you’ll have.

User Testing 177

User Testing Weak Development Team Customer Experience Customer Feedback 177

Userpilot

JUNE 17, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 12, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Gainsight

DECEMBER 23, 2019

Sometimes CSPs [Customer Success Professionals] didn’t have this cause they hadn’t gone through sales training, they didn’t understand all the basics that maybe a salesperson might. So that’s kind of number one. That’s a big, big trend. The second trend is what we call “Operationalizing Outcomes.”

Customer Experience 52

Customer Experience Customer Feedback User Testing B2C 52

Userpilot

JUNE 30, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

JUNE 26, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

Userpilot

JUNE 28, 2024

Sales enablement manager’s main responsibilities The sales enablement manager must constantly keep an eye on a diverse range of tasks. These range from analysis and research to sales training and support to overlooking marketing content.

Data Visualization 40

Data Visualization Analytic Tools Feedback Software Research Software 40

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. . #5 – Prioritization skills. Most common interview questions for a product marketing manager role.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52

Userpilot

SEPTEMBER 18, 2021

Knowing which tasks are the most important – be it sales training, customer research, or a product launch – and how to dedicate yourself to that is a vital part of a product marketing manager role. . #5 – Prioritization skills. Most common interview questions for a product marketing manager role.

Onboarding KPIs 52

Onboarding KPIs Analytic Tools Research Software Product Marketing 52