This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. If the vision resonates with you, then this will help you do a great job, especially when the going gets tough. The vision pulls you.”. A shared vision unites people.
You have to work with different stakeholders to define the product vision and strategy, define the set of features that the product will have and figure out a rollout plan. Define Product Vision and Strategy. I recommend you also add to this board the product vision as suggested by Roman Pitchler’s Product Vision Board.
Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based. 2 Do the Necessary Prep Work.
Listen to the audio version of this article: [link] Traditional vs Outcome-based Roadmaps Before I share the four steps, let me briefly describe the main differences between a traditional, feature- and an outcome-based product roadmap. A traditional roadmap is essentially a list of features, which are mapped onto a timeline.
How does it differ from a product roadmap and how do the two plans relate? And what’s their relationship to the product vision and the product backlog? At the heart of the model in figure 1 are four artefacts: the product vision, the product strategy, the product roadmap, and the product backlog.
Decision-making process for PMs: No common process, standardized No journey from OKRs to problems and solutions No articulation of the roadmap with uncertainty Not ahead of the needs Problems for making streamlined decisions, for articulating decisions. Low accountability Limited visions of the product by PMs. Low transparency.
The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. Smaller strategy updates and product roadmapping decisions, however, are not as critical. I refer to this group as key stakeholders.
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?
It’s a model of an iterative process that systematically links the product strategy with the product roadmap , the product backlog , the development work, and the key performance indicators (KPIs). With an actionable product roadmap in place, move on and stock your product backlog.
Leaders of product management need agility, influence, trust, empathy, and motivating vision. Hard skills like market research or roadmapping are important, but they’re not enough. 17:30] Tell us about product vision. When you make a major change to an existing product, revisit the vision and adjust if necessary.
Product strategy workshops are facilitated sessions where key stakeholders come together to define the vision, goals, and roadmap for a product. The workshops help align the team on strategic…
For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. As a rule of thumb, avoid meetings with more than ten attendees when you have to make high-impact decisions and/or rework the product strategy , product roadmap , or product backlog. 1 Set an Objective.
How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. As well as product managers, stakeholders, marketing, sales, and dev representatives should attend a persona workshop.
This includes a sound understanding of the market, the user and customer needs, and the competition as well as solid product management skills such as the ability to develop an effective product strategy and an actionable product roadmap (as I explain in more detail in the article The T-Shaped Product Professional ).
Design workshops, like persona, jobs-to-be-done or customer journey workshops can help the team to get a better understanding of customer’s pains and needs. These workshops are fun, and they are also useful to align the team and get everyone on the same page. Designers will also ask for feedback frequently.
This includes securing the necessary training budget and selecting the right training courses, as well as creating a training-on-the-job program, attending product strategy workshops as a stakeholder , and acting as a sparring partner for strategy-related questions.
You have this grand vision. Teresa: One of the things I think I’ve written in the past is if your backlog or your roadmap or your idea log—whatever you’re going to call it—isn’t changing based on what you’re learning in discovery , there’s a disconnect there. What’s the vision? Stephanie: Exactly.
Typically, there are two big phases in bringing a product from vision to launch: planning and execution. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap? We tap into all of that to write the vision document. [8:27] At what cadence do you do that?
Strategic Portfolio RoadmappingWorkshop. In this hands-on workshop, you’ll learn how to develop a strategic portfolio roadmap that drives new growth by shifting your inside-out product vision to an outside-in customer vision. This workshop is ideal if…. This workshop is ideal if….
It’s like driving a car with your vision blurred: You can’t see if you are heading in the right direction or getting closer to your destination. Then take into account the product goals on the product roadmap to discover additional KPIs. Without KPIs, you end up guessing how well your product is performing.
On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.
On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. Knowing how and when to define a roadmap, who to include and how long to plan for are key elements to finding the balanced approach that you need. As you grow functions, the audience for your roadmap widens.
I review strategies and roadmaps. At the end of this review, I do a Product Leadership workshop with C-Suite and Product leaders, where I show them what good looks like, and they have a chance to reflect on where they are. Then we put together a roadmap for change, and I check in with them along the way as they transform.
Instead of creating, for example, product strategies and roadmaps and tracking KPIs , you should help the people on your team acquire the right knowledge and develop the right skills so that they can carry out the relevant work on their own. This includes the following ten capabilities: Formulating an inspiring vision for a product.
Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. 7:13] How did you move from focusing on roadmaps to focusing on stakeholder management? The goal is alignment of the team.
“What’s on our strategic roadmap?” What’s our product vision?” If you’re the head of products or strategy in a B2B organization, you’re constantly fielding the “product vision and strategic roadmap” questions. Register for our Strategic Portfolio RoadmappingWorkshop in Atlanta, GA on March 28th, 2017.
A handy tool to capture your answers and describe the product strategy is my Product Vision Board shown in the picture below. You can download the template by clicking on the image and you can find more advice on how to use it in the article The Product Vision Board.
You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. You employ the following artefacts: product vision and product strategy , business model and business case (if applicable), and KPIs.
What’s the best way to run an opportunity solution tree workshop? How does an opportunity solution tree connect to a product roadmap? How does an opportunity solution tree connect with a product vision? Company factors: How does each opportunity support your company mission, vision, and strategic objectives?
I distilled the advice a few months ago in my book The Essentialist Product Manager and have recently been giving talks and workshops on the topic. This article tackles one of the areas that gets the most interest from product managers: how can they use an essentialist approach to create and communicate better product roadmaps ?
This evolution always starts with one thing: a clear product vision. Reinvention requires a product vision : a visual artifact that sets product direction over a longer term time horizon. Product vision is the critical bridge between strategy and execution. Unlock planning Facilitate multi-quarter roadmapping and resourcing.
The first and possibly most powerful goal is the vision , which describes the ultimate reason for creating your product and the positive change it should bring about. As this example shows, the vision is an inspirational, visionary goal that cannot be measured. An example I like to use is healthy eating. Getting to Shared Goals.
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Product (and company) strategy is the backbone that guides product goal-setting and roadmap definition, although it’s sometimes overlooked or confused with having a vision. Product roadmaps are essential tools for assessing opportunities and defining how we accomplish our objectives. Defining the North Star: A Full-day Workshop.
Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.
A UX workshop can help you gather the team and brainstorm to make better decisions. In a UX workshop, we share research results with the participants and let them come up with their own conclusions. Get everybody on the same page with a UX workshop. Persona workshop. A canvas is often a good tool to run a UX workshop.
While the three roles exercise different leadership, the people involved must effectively collaborate to achieve product success and align product strategy, roadmap, backlog, design and technology, and process decisions—without losing focus of their respective core responsibility. [1]. Lead the Product.
Firstly we e xplain the “why” by defining an inspiring vision with the team, and having a clear goal. Finally we structure the “what” – this means we create systems, frameworks and processes, rather than feeding squads a roadmap. Create Ownership by Defining a Clear Vision and a Goal With Your Team.
Use Collaborative Workshops to Review and Adapt the Strategy. Collaborative workshops with the key stakeholders and development team members are a great way to jointly review and adjust the product strategy. Having a dedicated facilitator allows you to fully contribute to the workshop.
Whether co-located or distributed, a shared vision leads to shared values, which leads to shared knowledge, which leads to shared understanding. Make sure your team is familiar with your roadmap, with your customers and their use cases, and with your sales team and their wins and frustrations.
I recently led a workshop for an organic tech farm startup that wanted to set its foot online for selling organic food to B2B customers. Let me walk through the entire workshop in the phases with its results. These 8 dimensions will be pillars of driving the vision and business outcomes right after the launch. refer to image 4).
Admittedly he was joining after a disappointing spell in Italy, but his success with the Dutch champions, Ajax, with whom he won the Champions League four consecutive times, was heralded as the template for his vision at Crystal Palace. Instead you will be asked to implement your vision while making do with existing resources.
It involves driving change for the better through inspiring, role-modelling, vision setting, articulating, consulting, teaching and executing. Run meetings and workshops like a pro : with owners, agendas, action items, follow-ups. Don’t get tunnel vision. Get others to buy-in and added to your teams roadmap.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content