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Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

The individuals whose buy-in to strategy and roadmap decisions is crucial are the players: They are interested in your product, as they, for example, will have to market and sell it. Decisions related to a new or significantly changed strategy have a very high impact. I refer to this group as key stakeholders.

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OKRs and Product Roadmaps

Roman Pichler

What are Product Roadmaps? A product roadmap is an actionable plan that describes how a product is likely to evolve. [3] Fortunately, in the last ten years, outcome-based, goal-oriented roadmaps have become more popular. Below is an example of how such a product roadmap might be captured and the elements it might contain.

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When You Should NOT Use a Product Roadmap

Roman Pichler

Listen to the audio version of this article: [link] You Can’t See Further than the Next Three Months A product roadmap should be a realistic forecast that states the specific value a product is likely to offer in the next 12 months. [1] If you can’t see further than the next three months, then do not use a product roadmap.

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The Strategy Stack: Connecting Business, Product, and Technology Strategy

Roman Pichler

But this taught me an important lesson: There is no point in worrying about the product details if a sound product strategy is missing. As helpful as a product strategy is, it’s not enough. To ensure that the right technologies are applied, you’ll benefit from using a technology strategy.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

How do you validate strategies, reduce risks, and ensure alignment with customer value? 📊 Reducing Transition Risks: Understand how to validate your usage-based strategies before fully transitioning. Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges.

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GO Product Roadmap Checklist

Roman Pichler

Listen to the audio version of this article: [link] Overview The GO Product Roadmap consists of five elements, as the image below shows: Date, name, goal, features, and metrics. The checklist I’ve created offers criteria for each element as well as the entire roadmap. Single : Choose a single goal to effectively align and guide people.

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How to Get Started with Outcome-Based Product Roadmaps

Roman Pichler

Listen to the audio version of this article: [link] Traditional vs Outcome-based Roadmaps Before I share the four steps, let me briefly describe the main differences between a traditional, feature- and an outcome-based product roadmap. A traditional roadmap is essentially a list of features, which are mapped onto a timeline.

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Driving Business Impact for PMs

Speaker: Jon Harmer, Product Manager for Google Cloud

You will deepen your understanding of your customers and their needs as well as identifying and de-risking the different kinds of hypotheses built into your roadmap. Understand how your work contributes to your company's strategy and learn to apply frameworks to ensure your features solve user problems that drive business impact.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

You'll learn how to set clear, measurable targets, link them to your product strategy, and effectively communicate progress with stakeholders. We'll explore the concepts of products and services as revenue generators or revenue suckers, and delve into how to share cost and benefit dollars within a portfolio or business unit.

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How to Sell Your Roadmap to Your Leadership Team

Speaker: Brett Truka, CEO, Devetry

A product roadmap needs to both capture your product’s strategy and outline your execution plan. Because these documents are such an essential component of your job as product manager, you also need to strategize your roadmap presentation. In this webinar, you will learn: How to communicate ROI in your product roadmap.

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Managing Product Feedback at Scale

This practical 26-page eBook provides product managers with the strategies needed to deal with the common pitfalls that come with opening up the inevitable floodgate of data that comes with asking your customers and internal stakeholders for their input. How to make more strategic product roadmap decisions based on data, not opinions.

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To Build or Not to Build: Creating Great Products and Avoiding Overengineering

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

Mark will teach strategies to avoid the problems caused by rebuilding features that are already delivered by existing services, including: Adding a build vs. buy phase to your product discovery. He’ll explain how stitching together pre-existing solutions is often the best way to bring a stable, secure product to market most quickly.

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Creating a Product Roadmap is Easy

Speaker: Shardul Mehta, VP of Product Management, Amwell

And one of the chief ways we do that is by crafting a coherent product roadmap. Thanks to these roadmaps, everyone knows what we’re working on now vs. later, where we’re headed, and how we’re getting there. And what’s more is that once you can do that, product roadmapping becomes easy. We can actually do both in parallel.

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It's Alive! Bringing Your Product Roadmap Back From the Dead

Speaker: Lisa Mo Wagner, Product Management Coach, Writer, Speaker and WomenTech Ambassador

Timeline roadmaps provide us with a false sense of certainty and security. Often, product teams fall into the trap of creating a roadmap that doesn’t support timely customer feedback. Companies frequently make this mistake by creating a product roadmap 1-3 years in advance. How to Manage your product roadmap.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. That’s why brands today need to design a modern customer care strategy that not only addresses their customer’s needs, but also removes effort and frustration. So how do you get started with developing a successful customer care strategy?