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Common Product Vision Board Mistakes

Roman Pichler

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

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Building a Great Product Management Organization

Melissa Perri

Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. I then do various interviews with executives all the way to Product Management team members and surrounding functions.

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Everything You Need to Know about Product Portfolio Strategy

Roman Pichler

Their visions, target groups, needs, standout features , and business goals must comply with the overall portfolio strategy. [1] These might be end-user-facing or internal ones like a software platform, for instance; they might directly generate revenue or support commercial offerings. A product portfolio is a group of products.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. The bad news?

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Building Resolution Bot: How to apply machine learning in product development

Intercom, Inc.

At Intercom, we have taken advantage of these technologies relatively early. So, modern machine learning opens up vast possibilities – but how do you harness this technology to make an actual customer-facing product? A complex system that works is invariably found to have evolved from a simple system that worked”.

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Product Strategy and Product Discovery

Roman Pichler

Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s now get back to Opportunity Solution Trees. But how do you determine it?

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The tools we use: Challenging dogma in the design process

Intercom, Inc.

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. To start, let’s ask: what is a tool?