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How to Develop, Articulate, and Sell Product Strategy

The Product Guy

First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder). What systems/metrics/processes do we need to measure and track winning?

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Defining Guidelines in Product Management

The Product Guy

When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. How to learn by doing it and lead a new team at the same time? How to plan for future growth for oneself, the product team and the products overall?

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5 User Pitfalls to Avoid

The Product Guy

A software product could overemphasize a feature that its own team just wanted to build. However, the pressure to jump from customer research straight into a solution can lead you down the wrong path. Qualitative user research techniques, such as user interviews and user surveys, capture users’ behavior and vocabulary.

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Why 36% is the magic number: Finding the right amount of text in mobile apps

Intercom, Inc.

I studied the first screen of 25 popular iOS apps to determine how much text they use. The results shows us the value of taking a principled approach to writing text for mobile apps – because product design is still all about the words. Mobile apps dominate our digital experiences. Every app contains at least some text.

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How we Developed a Talent Growth Plan at Almundo

Mind the Product

At Latin American travel technology company Almundo , we believe that leaders are responsible for the people, whether that is via one-on-one meetings, career opportunities, company culture, or employee satisfaction. So, it was natural that we should want to develop a talent growth plan for our people. This is how we did it.

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For better products, start with a problem statement

Intercom, Inc.

At Intercom, we believe product managers (PMs) should focus on problems , not solutions. ” The secret to shipping successful product, then, is clearly defining for your team the problem that you’re setting out to solve. A great problem statement supercharges product development. 2: Why they want that outcome.

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Why UX Design Strategy is Crucial for Business Success

UX Planet

There may be times when you question yourself, or someone on your team wonders, Why are we doing it this way? However, having a good approach provides you with confidence and solutions. Foundational Principles People-focused Approach : Develop your strategy by prioritizing the individuals who will use your product.