Roman Pichler
MARCH 12, 2024
To ensure that the right technologies are applied, you’ll benefit from using a technology strategy. Similarly, the technology strategy is directed by the business strategy. Finally, the technology strategy guides the technology roadmap, which, in turn, impacts the product roadmap and conversely is impacted by the plan. [2]
Roman Pichler
MAY 3, 2023
Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. The following four measures will help you with this.
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Alchemer Mobile
MARCH 13, 2024
Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers LOUISVILLE, COLORADO, March 13, 2024 – Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award.
The Product Coalition
MARCH 26, 2021
Database management systems enable businesses to convey information related to sales transactions, product inventory, marketing activities, and customer profiles. The database is defined as a group of electronic records, generally stored and accessed from a computer system.
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Userpilot
JULY 23, 2024
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.
The Product Coalition
MARCH 18, 2021
Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice software platform for their business needs. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. SaaS products already have these integrations.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?
Advertiser: ZoomInfo
Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Speaker: Marina Foglietta-Tereo, Head of UX Research, AXA Insurance
People often think of UX Research as a highly tactical approach to improving the usability or visual appeal of a website or digital product. While good UX research will certainly validate and provide tactical improvements to an existing design, using it for validation alone would be like using your iPhone solely to tell time!
Advertiser: Revenera
Customers demand—and suppliers offer—a diverse mix of monetization models for Software and Digital Services related to IoT Devices. Despite this problem, many suppliers have yet to take the step towards solutions that would provide them with these insights. Reliable insights aren’t getting easier as technology evolves.
Advertiser: Cambridge University
Download this briefing paper to discover useful frameworks and tools researched and developed by the University of Cambridge. Learn about the ‘five steps for digital transformation’ framework and how roadmapping, in particular the S- and T- Plan methods, can drive and support all types of product and technology planning.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Is there a pattern underlying how technologies hook us? Hooked, the book, is based on Eyal’s years of research, consulting, and practical experience. How to apply the Hook Model using fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
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