Mind the Product

FEBRUARY 15, 2022

This article is an overview of a trigger list, that a team can refer to identify and kill such non-functioning product zombies. [.] As product people, we find features, processes, and products that aren't functioning well. Read more » The post Killing product zombies: a five-step approach appeared first on Mind the Product.

Reference 226

Reference Article Product launches Product Strategy 226

Roman Pichler

JULY 8, 2024

I refer to this group as key stakeholders. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. [2] For more advice on decision-making and in-depth guidance on using decision rules, refer to my book How to Lead in Product Management. [4]

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Roadmap Product Strategy Strategy Weak Development Team 242

Intercom, Inc.

JANUARY 5, 2021

Well-framed outcomes will refer to customer needs, and not to your product specifically. Consumers talk about what they want (faster transport) with reference to the current product, but by focusing on the need a new product (automobiles) comes into view. 2: Why they want that outcome.

Transportation 279

Transportation User Testing Research Software Travel 279

Roman Pichler

JUNE 4, 2019

Please note that one of the triangle’s vertices must always stay flexible and act as a release valve to account for unforeseen events, also referred to as Sod’s Law. For more information on the Iron Triangle and how you can determine dates and budget, please refer to my book Strategize.). Why Dates Are Not Helpful.

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Roadmap Weak Development Team Customer Experience User Testing 260

Mind the Product

JANUARY 16, 2023

Although it’s a relatively young profession, product management has already spawned some pretty classic reference works. As Fran Lebowitz famously said, “think before you speak, read before you think”. Read more » The post Product management books to read in 2023 appeared first on Mind the Product.

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Books Product Manager Product Management Management 216

Roman Pichler

MARCH 9, 2021

Background Story : Readers familiar with the history of Scrum—sometimes lovingly referred to as Scrumtorians—will undoubtedly know that it has contained sprint goals at least since 2002 and a (product) vision since 2004 , even though the latter is not mentioned in the Scrum Guide.

Product Goals 386

Product Goals Weak Development Team User Testing Vision 386

Roman Pichler

AUGUST 11, 2020

Additionally, strengthen your ability to guide the stakeholders and dev teams : Increase your referent power and earn people’s trust, strengthen your product management expertise, and lobby for more management support. Work on your referent power and expertise, and lobby for management support.

Vision 319

Vision User Testing Research Software Product Research 319

Roman Pichler

JUNE 7, 2022

To achieve this, refer to the needs and business goals stated in the product strategy and the product goals on the product roadmap. These KPIs are also referred to as vanity metrics , a term coined by Eric Ries. Using wrong or unhelpful indicators means that you will collect wrong or irrelevant data.

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KPI Data Visualization Weak Development Team Customer Feedback 307

Alchemer Mobile

JUNE 8, 2022

When brands listen to and act on the voice of the customer (often referred to as “VoC”), it can completely revolutionize the way their business operates.

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Data Visualization Customer Experience Customer Feedback Download 241

Mind the Product

MAY 20, 2021

Read more » The post Crossing the chasm with the ‘target customer scenario’ canvas appeared first on Mind the Product.

User Testing 202

User Testing Reference Messaging Marketing 202

Roman Pichler

MARCH 9, 2022

Instead of referring to the product, state the positive change you want to bring about, such as “healthy eating.”. Despite its name, a product vision should not describe the product or solution. For example, “offer a weight loss mobile app” and “become the number one weight loss app provider” are not effective visions.

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Vision Workshop Customer Experience Leadership 331

Alchemer Mobile

JUNE 14, 2022

Or does a zero simply mean they like the product, but not enough to refer it to someone. These customers already said they are likely to refer friends or family, so why not take them up on it! #5: Every customer interprets the options on a 0-10 scale differently. When a customer provides a zero, does that mean they hate the product?

Product Research 246

Product Research Feedback Software User Friction Customer Experience 246

Roman Pichler

APRIL 4, 2023

Depending on the company size and org structure, the role might also be referred to as Director of Product Management, VP Product, and Chief Product Officer. Working as a head of product includes the following three duties, as I discuss in more detail in the article What Should a Head of Product Do?

Feedback Software 336

Feedback Software Reporting Tools Customer Feedback User Testing 336

Mind the Product

AUGUST 19, 2021

By referring their family or friends, existing customers will get rewards, and the people that they [.] A referral program is a product-driven go-to-market strategy utilized widely by brands across industries, to motivate existing customers to recommend the brand and its products to their family and friends. Referral has two-sided dynamics.

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Reference Branding Strategy Marketing 193

Roman Pichler

MAY 4, 2022

Some fellow authors include the stakeholders, for instance, Steve Haines in his book The Product Manager’s Desk Reference , whereas others don’t, for example, Marty Cagan in his book Inspired. Note that the term product team is used in different ways by different people—much like other product management expressions.

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Product Research Agile User Testing Framework 322

Product Talk

OCTOBER 14, 2020

This is what I often refer to as “traditional product management.” In this situation—what I refer to as “project-based discovery”—the product trio is iterating with customers, but they’re still writing requirements and handing them off to the team. Traditional Product Management: Gathering Requirements from Stakeholders.

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Feedback Software Product Research Product Manager Product Management 342

Mind the Product

APRIL 13, 2023

Here are her 10 tips for developing useful handover documents that not only capture where the product is today, but also serve as an evergreen go-to reference for anybody wanting a contextual overview. Having recently been offered a new product leadership role, Abigail Lloyd is in the throes of handing over my domain to a new product manager.

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Mind the Product

AUGUST 25, 2022

For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. Product and market analysis are important to creating, managing and further growing a product. This is where product-market fit comes in. [.]

User Testing 184

User Testing Product Marketing Marketing Reference 184

Alchemer Mobile

JULY 13, 2021

Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product. What is product experience?

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Alchemer Mobile

MARCH 8, 2022

Simply put: Customer engagement refers to the relationship and interactions customers have with a brand across all touchpoints and steps along the customer journey. “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer,” Paul Greenberg ( HubSpot ).

Customer Feedback 279

Customer Feedback User Testing Customer Experience Data Visualization 279

Roman Pichler

MARCH 14, 2023

For a more detailed explanation of how to create and iteratively validate a product strategy, refer to my book Strategize. Stop , finally, means what it says: to stop working on the product strategy and looking for a new idea. How Do You Keep the Product Strategy Relevant and Up to Date?

Product Strategy 321

Product Strategy Strategy Vision Product Research 321

Product Management University

OCTOBER 19, 2023

You’ve got customer references with success metrics to make your value story real. The new product is going to boost your differentiation in the competitive space. Existing customers have greater confidence you’re keeping pace with or staying ahead of the technology curve in ways that benefit them. All good, right?

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Roman Pichler

JANUARY 12, 2021

Refer to my article “ Boost Your Product Leadership Power ” for more guidance. If that’s the case, explore how you can strengthen your product leadership. Empathise with the Stakeholder.

Weak Development Team 354

Weak Development Team Customer Experience Reporting Tools Leadership 354

Intercom, Inc.

NOVEMBER 24, 2020

For a long time, online customer support has revolved around issuing tickets, with help desk software primarily designed to keep track of long, multi-digit reference numbers. After all, long reference numbers don’t provide a sense of reassurance to customers – ultimately, only the resolution of their problem can do that.

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Reporting Tools Data Visualization Customer Experience Customer Feedback 211

Product Talk

MAY 4, 2022

Reflecting on what he might do differently, Steve says he’d think a little more carefully about where interview notes are archived for future reference. Turning customers with pain points into reference customers who help you build the future product is a massive win,” says Steve. Tweet This. Tweet This.

Research Software 228

Research Software Feedback Software Product Research Data Visualization 228

Alchemer Mobile

JANUARY 12, 2022

Increase the number of referrals: Killing two birds with one stone, companies can reward customers for referring friends. Brands save money by increasing retention and activating their current customers for repeat purchases. This keeps the current customer happy and engaged while the brands gain a new customer at a much lower cost.

User Testing 278

User Testing Customer Experience Branding Reference 278

Alchemer Mobile

JANUARY 17, 2019

These are your all-star, loyal customers—the ones who engage in every email, refer you to their friends, interact with you through other digital channels, and who purchase your goods and/or services regularly. The VIP group’s experience is just the opposite. There is much to learn from the vocal minority of at-risk and VIP customers.

User Testing 276

User Testing Branding Customer Feedback Customer Experience 276

Roman Pichler

SEPTEMBER 2, 2024

Notes [1] For a more detailed discussion of the four factors and how they help you identify strategy risks, please refer to my article The Four Product Success Factors and my book Strategize , 2 nd ed. [2] 3] For a more detailed explanation, refer to my book Strategize. 2] The process described builds on Eric Ries’ work. [3]

Product Research 214

Product Research Product Strategy Strategy Research Software 214

Product Management University

JULY 30, 2020

Make reference to only 1-3 of the “highest impact features” in each scenario as necessary to close the loop on the story. That gives your value story an 80% hit rate. Create the Story. Create marketing materials and sales tools that tell the story and use them in every facet of your marketing and sales efforts.

Customer Experience 246

Customer Experience Workshop Reference Positioning 246

Alchemer Mobile

FEBRUARY 22, 2022

Product adoption refers to how customers embrace and use a product. We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics, and provided some strategies for how to improve product adoption. What is product adoption?

User Testing 262

User Testing Onboarding KPIs Product Research Feedback Software 262

Product Talk

OCTOBER 5, 2022

Later, when we are evaluating the expected impact of our solution, we’ll want to reference these. I’m going to reference the tools that I use, and am familiar with. But I know some teams like to include everything on their canvas for easy reference. Again, we aren’t creating new artifacts for archival purposes.

Product Research 227

Product Research User Testing Reference Customer Experience 227

Roman Pichler

JULY 5, 2022

Depending on the size and org structure of your company, the role might also be referred to as Chief Product Officer, VP Product, or Director of Product Management. [1]. A head of product is someone who manages a group of product people—individuals who look after one or more products and who may be called product manager or product owner.

Product Research 315

Product Research Leadership Feedback Software Roadmap 315

Alchemer Mobile

MARCH 16, 2022

Decoupling refers to targeting customers for ratings separate from an audience that sees the Apptentive Love Dialog, or showing the Rating Dialog at another point in your customers app journey that is not immediately after the Love Dialog.

Feedback Software 246

Feedback Software User Testing Product Research Data Visualization 246

Intercom, Inc.

FEBRUARY 9, 2022

These are not just posters on the wall: we regularly refer to them when assessing and debating options. Here are our four R&D principles: Each of us in the R&D org works hard to understand, internalize, and enact these product principles. They actively guide how we work.

Engineering 276

Engineering Product Research Reference Blog 276

Intercom, Inc.

AUGUST 11, 2021

This documentation helps team members to catch up with the incident quickly, and builds an excellent library of learning material – we often refer to them long after an operation is completed. We use GitHub Issues (we call them tracking issues here at Intercom) to share context and document every step we take during the rollout in comments.

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Data Visualization Reporting Tools Software Review User Testing 282