Reference Related Topics 
The Product Bistro
JUNE 23, 2016
An insight into why this works is the concept of “ Reference Price “ This is where the consumer has some institutional memory of what they have paid for a good in the past, and when shopping for similar goods, keeps that “reference” in mind. Why do manufacturers do this? First to 1.75 quarts, and now to 1.5
Nir Eyal
APRIL 22, 2024
The post Referent Power: The Ultimate Form of Influence appeared first on Nir and Far. It’s no secret that our behavior influences those around us. It gives us the power to make a difference—to influence the behavior of others and shape environments.
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Pragmatic Marketing
NOVEMBER 25, 2018
Every product manager eventually gets an urgent customer reference request from a sales rep looking to help them win that key deal. But customer references don’t automatically lead to wins. The Reference Process From the Buyer's Perspective. But a complex sale almost always requires a live customer reference as well.
Roman Pichler
FEBRUARY 19, 2024
5] It’s not uncommon, though, that the head of product —also referred to as Director of Product Management, VP of Product, and Chief Product Officer—determines the product strategy. The brief answer is: By increasing your referent and expert power and by bringing about some organisational change, as Figure 2 shows.
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Product Talk
OCTOBER 23, 2024
In the past, I’ve sometimes used language like “design lead” or “tech lead” to refer to the design and engineering members of the trio. Sometimes it refers to someone’s seniority within the company, and at other times it refers to their authority and autonomy for a given project. The term “lead” is vague.
Roman Pichler
JULY 8, 2024
I refer to this group as key stakeholders. While this definition includes users and customers, I use the term in this article to refer to the internal business stakeholders. [2] For more advice on decision-making and in-depth guidance on using decision rules, refer to my book How to Lead in Product Management. [4]
Speaker: Vivek Bedi
There are a thousand moving parts to creating a product roadmap - particularly one that everyone can reference and use. Therefore, the development of an effective roadmap relies upon the ability to answer the question, "What is a roadmap, and what is it really going to be used for?".
Speaker: Jeremy Boudinet, Marketing Manager, Nextiva
The types of benefits your customers can give you - reviews, referrals, references, and how to activate them. How to make your customer *want* to spread the word. 3 ways to thank a customer that actually work. How to build and leverage authentic relationships with your customers. Wednesday July 29th, 2020 11AM PST, 2PM EST, 6PM GMT.
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