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Product Vision FAQs

Roman Pichler

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

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Six Qualities of a Great Product Vision

Roman Pichler

An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It also allows you, as the person in charge of the product, to understand if dedicating your time and energy to the offering is worthwhile and sustainable.

Vision 331
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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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Product Strategy Discovery

Roman Pichler

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

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The Product Vision Sprint: 5 days to a tangible product vision

The Product Coalition

a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the Product Vision was something spoken by a visionary leader, but unseen. Or worse of all, sometimes there was just no Product Vision at all.

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10 Product Strategy Mistakes to Avoid

Roman Pichler

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.