Roman Pichler

SEPTEMBER 13, 2022

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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Product Strategy Strategy Vision Product Research 338

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for?

Product Strategy 339

Product Strategy Strategy Vision Product Research 339

Roman Pichler

DECEMBER 4, 2023

Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.

Product Research 338

Product Research Product Strategy Strategy Research Software 338

Roman Pichler

NOVEMBER 3, 2020

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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Product Strategy Strategy Product Research Technical Review 420

Melissa Perri

JULY 14, 2016

“What is your Product Strategy? YOU NEED A STRATEGY.” When I replay this scene in my head, I can hear the CTO very audibly yelling (slash pleading) with our product team. This is the way we were taught to think about Product Strategy. This isn’t a strategy, this is a plan. He was on edge.

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Product Innovation Educators

DECEMBER 16, 2024

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Building the Foundation for Product Vision This activity serves as a bridge between problem validation and product vision development.

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Research Software Feedback Software User Testing Product Research 266

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 227

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Mind the Product

NOVEMBER 16, 2020

In this ProductTank London talk, Paavan Buddhdev – previously Product Designer at AND Digital and now Founder of Sound Off – discusses the concept of product vision through design lens. The post Product Vision 2020 appeared first on Mind the Product.

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Product Innovation Educators

JANUARY 6, 2025

These interactions weren’t just about immediate product needs – they focused on building long-term partnerships and ensuring customers saw value in the product vision and roadmap. This position was a departure from hands-on product work to leading through others and shaping organizational direction.

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The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 326

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

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Product Strategy Strategy Research Software Customer Experience 255

Product Management University

MARCH 24, 2021

The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.

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Lenny Rachitsky

FEBRUARY 25, 2025

At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned.

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Strategy Technical Review Product Strategy Product Research 119

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.

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The Product Coalition

JANUARY 26, 2021

a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the Product Vision was something spoken by a visionary leader, but unseen. Or worse of all, sometimes there was just no Product Vision at all.

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Melissa Perri

OCTOBER 22, 2024

“Our vision is to be the best!” If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. First, there’s the vision – those sweeping statements that try to inspire but end up saying nothing. Want to get better at Product Strategy? Everything!”

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Strategy Research Software Vision User Testing 220

Mind the Product

NOVEMBER 29, 2022

Effective product strategies are important for the success of any business selling products and knowing what one looks like is important. In this article, Shane Barker looks at what a product strategy is and lists 9 product strategies for setting your strategic vision for product offerings. [.]

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Product Strategy Strategy Vision Article 208

Roman Pichler

AUGUST 17, 2021

What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. Say I wanted to create a product that helps people become more aware of what and how much they eat. What Makes a Good Product Vision? Who Owns the Product Vision?

Vision 156

Vision Customer Experience User Testing Product Strategy 156

Roman Pichler

JULY 4, 2023

Listen to the audio version of this article: [link] Option 1: The Vision Captures Strategic Decisions Your first option is to view the product vision as a statement that captures strategic decisions like the product’s users and customers, its value proposition, and its standout features.

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Vision Customer Experience Strategy Article 167

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

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bpma ProductHub

AUGUST 24, 2019

by Paul Ressler – Everything is progressing well with your SaaS product; you have your product vision and you have product market fit. What are the next steps to achieve success for your SaaS product? One important next step is a product roadmap.

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Roman Pichler

JULY 8, 2024

Keep the other groups in Figure 1 informed about changes in the product strategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. A better way is to co-create the product strategy and roadmap with the key stakeholders.

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Roadmap Product Strategy Strategy Weak Development Team 256

Roman Pichler

DECEMBER 1, 2020

Figure 2: A Chan of Product-related Goals. Figure 2 contains a set of cascading goals: vision, user and business goals, product goals, and sprint goals. The vision guides the user and business goals, which are contained in the product strategy. Figure 2 below shows the goals I recommend.

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Product Management Product Manager Management Management 405

Lenny Rachitsky

NOVEMBER 17, 2024

This openness encouraged deeper discussions within the team and helped clarify the project’s direction, ultimately aligning everyone on the vision. These are stronger indicators of interest that tell you they really want your product, versus general positive feedback. It also serves over 45% of the Fortune 100.

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Mind the Product

SEPTEMBER 19, 2024

Learn how a detailed vision can prevent common product pitfalls, create alignment, and drive strategic decision-making with the Radical Product Thinking framework. Read more » The post Why your vision may be killing your product (and what to do instead) appeared first on Mind the Product.

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Productside

MARCH 3, 2025

Recommended Templates Product Strategy & Roadmap Review : Uncover your biggest alignment gaps. Team Values & Vision : If you inherited a scattered crew, anchor them with a unifying statementthis shapes how you collaborate, decide, and deliver. Even if some folks dont get their requests in, theyll respect your clarity.

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Roman Pichler

JANUARY 22, 2024

These guide and align the strategies of the portfolio members , as Figure 1 illustrates. Figure 1: The Product Portfolio and Product Strategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy.

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Weak Development Team Strategy Software Review Vision 280

Folding Burritos

DECEMBER 4, 2019

Well, th at’s the role of a product strategy. My favorite definitions of strategy are the simplest I’ve found. The one I use most is this: a strategy is what we choose to do. A simple representation for our product strategy. Is this thing you’re asking with our mission, vision, value proposition?

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

The Product Coalition

JUNE 22, 2021

You have a strategy AND a roadmap, they’re two different things. Continue reading on Product Coalition ».

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The Product Coalition

AUGUST 3, 2023

How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. A compelling product vision is a guiding light, providing direction and purpose to the development process.

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Mind the Product

MAY 23, 2022

In this #mtpcon Digital Americas session, CPO at WHOOP and author Ben Foster, explains how to think and operate like a true product leader regardless of your level or title. [.] Read more » The post Build what matters with vision-led product management appeared first on Mind the Product.

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The Product Coalition

JULY 18, 2021

Creating a product strategy is almost never a matter of answering a few simple questions and figuring it out. They have a solid business but realized that the growth potential there is limited so they pulled me in to help them redefine their vision and strategy. Sounds confusing? Photo by Cup of Couple from Pexels W.

Product Strategy 187

Product Strategy Strategy Research Software Technical Review 187

The Product Coalition

APRIL 1, 2023

I’m not a big fan of the word “product strategy”. Building a Frankenstein product. Here are 4 steps any startups can follow to create a great product strategy: 1. Lean toward your vision 1. He thought the best strategy was to play something. A great product strategy is the same.

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Product Strategy Startups Strategy Vision 138

Roman Pichler

APRIL 4, 2023

For example, ensure that the individual product people are sufficiently empowered to succeed in their roles and establish a product-led way of working. What Happens When the Head of Product Determines the Product Strategy? As you might have noticed, the list above does not mention determining the product strategy.

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Feedback Software Reporting Tools Customer Feedback User Testing 352

Roman Pichler

MARCH 9, 2021

As a consequence, different people have suggested different ways to apply the product goal. Some view it as the product vision , others equate it to the product’s value proposition. What’s more, I like to ensure that product goals are connected to the product strategy and its user and business goals.

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