Productside

MARCH 18, 2025

Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.

User Testing 177

User Testing Product Marketing Marketing Customer Experience 177

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.

User Testing 280

User Testing Product Research Market Research Research Software 280

Roman Pichler

DECEMBER 4, 2023

Listen to the audio version of this article: [link] What is Product Discovery? Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one.

Product Research 338

Product Research Product Strategy Strategy Research Software 338

Alchemer Mobile

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. Nationality.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

The Product Guy

OCTOBER 9, 2018

I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present product strategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).

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Weak Development Team Product Strategy Strategy Development 326

Product Innovation Educators

OCTOBER 30, 2023

Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. 8:36] How do we create a customer use case?

User Testing 326

User Testing Reporting Tools Customer Experience Research Software 326

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

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Product Strategy Strategy Vision Product Research 339

The Product Guy

NOVEMBER 21, 2018

Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing product strategy and there is a mountain of techniques and methods available for conducting customer discovery. Customer needs. Market knowledge.

User Testing 348

User Testing Customer Experience Customer Feedback Product Research 348

Roman Pichler

SEPTEMBER 2, 2024

Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.

Product Research 227

Product Research Product Strategy Strategy Research Software 227

Lenny Rachitsky

FEBRUARY 25, 2025

I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.

Strategy 117

Strategy Technical Review Product Strategy Product Research 117

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. More Information : 8 Tips for Creating A Compelling Product Vision and Strategize , pp. Target Group is (too) Big and Heterogenous.

Vision 334

Vision User Testing Product Research Research Software 334

Melissa Perri

JANUARY 4, 2020

With Scrum came the POs, and with the new POs, came the interest for real Product Management. -- 2013: "My ppl are not allowed to talk to customers. 2019: "Duh, of course I want my people talking to customers. 2019: "Product reports to the CPO." 2019: "How do I write a good user stories that can get into Jira correctly?"

User Testing 386

User Testing Data Visualization Research Software Feedback Software 386

Product Innovation Educators

AUGUST 1, 2022

How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? 2:31] What is strategy?

Product Strategy 279

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Roman Pichler

JULY 8, 2024

Keep the other groups in Figure 1 informed about changes in the product strategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. But when bigger changes are required or the group is more diverse, the approach is not only time-consuming.

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Roadmap Product Strategy Strategy Weak Development Team 256

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Stop talking about customer-centricity; turn it into action. Every company says they’re “customer-centric,” but very few actually are. So, we won’t waste your time. So, we won’t waste your time.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Mind the Product

OCTOBER 5, 2022

Customer-led product strategy is about designing the best product experience. Read more » The post Customer-led product strategy: a guide appeared first on Mind the Product. This article by Alyona Medelyan, Ph.D.

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Product Strategy Strategy Customer Experience Customer Feedback 214

Productside

APRIL 9, 2025

Joeri makes it clear: the future of innovation is human-centered, customer-driven, and iterative by design. Leaders who push features without understanding market context or user needs are missing the pointand likely falling behind. Localization, cultural nuance, and embedded customer insight matter more than ever.

Data Visualization 177

Data Visualization Customer Feedback Product Research Analytic Tools 177

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 255

Product Strategy Strategy Research Software Customer Experience 255

Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. But others find it hard to no longer be actively involved in making product decisions, regularly talking to users, engaging the stakeholders, and working with development teams.

User Testing 343

User Testing Product Research Weak Development Team Customer Experience 343

Lenny Rachitsky

NOVEMBER 17, 2024

Before Wiz, Raaz led security products at Microsoft, including Azure Sentinel. When pitching early ideas, pay attention to specific actions customers want to take, like asking about pricing or requesting to start a proof of value (POV). It also serves over 45% of the Fortune 100.

Startups 98

Startups Feedback Software Product Strategy User Testing 98

Productside

MARCH 3, 2025

If your buyer is another product manager, treat them like an external customer. One participant worried: Leadership is anti-product. Rogers take : Win them over with real user insights. Their biggest complaint is usually that product managers add no value. Investigate their request with quick user feedback.

Product Research 177

Product Research Feedback Software Product Management Product Manager 177

The Product Guy

OCTOBER 25, 2024

Even with best practices in place, product managers often face controversial and uncomfortable challenges when managing stakeholders. From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls.

Strategy 150

Strategy Customer Feedback Research Software User Testing 150

Mind the Product

AUGUST 25, 2022

For all it is worth, your product can remain in the market eternally as long as it serves a purpose, and consumers are constantly buying, using, and referring others to your product. This is where product-market fit comes in. [.]

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User Testing Product Marketing Marketing Reference 185

Alchemer Mobile

DECEMBER 28, 2021

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. Nationality.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Product Innovation Educators

JANUARY 6, 2025

The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations. As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

The Product Guy

NOVEMBER 9, 2017

Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Themes, Epics, User Stories. Why do I need a framework?

Framework 345

Framework Agile User Testing Research Software 345

The Product Guy

APRIL 15, 2025

This week were releasing a double feature on How I PM featuring two product pros sharing methods theyve used to lead with clarity, customer understanding, and momentum. Dont just ask. Thats where the roadmap reveals itself. Bring your whole team into the process. The best next step often comes from someone unexpected.

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User Testing Workshop Customer Feedback Consulting 195

Userpilot

OCTOBER 31, 2024

Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Why should you have a product analytics strategy?

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 105

Folding Burritos

DECEMBER 4, 2019

Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. Finally, new features should be valued in terms of major business or customer outcomes that they’re aiming to serve (increasing CLTV, supporting a new vertical, compliance on new legislation, etc.).

Customer Experience 585

Customer Experience Research Software Product Research User Testing 585

Product Management University

SEPTEMBER 11, 2024

Micro learning is a learner-centric approach to training, where content is divided into small, bite-sized chunks that can be quickly consumed and applied at lower price points. It is particularly effective for on-the-go learning, allowing individuals to fit learning into their busy schedules. Retention is higher too.

Product Management 264

Product Management Product Manager User Testing Technical Review 264

Melissa Perri

OCTOBER 22, 2024

That’s not a strategy – that’s a feature masquerading as direction. Neither tells you which customers matter most, which problems to solve first, or how to choose between competing initiatives. But here’s the good news: you can get clarity even when your company’s strategy seems fuzzy. Want to get better at Product Strategy?

Strategy 220

Strategy Research Software Vision User Testing 220

Product Talk

OCTOBER 2, 2024

It sounds simple, but that doesn’t mean it’s easy. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. You’ll hear how Orbital addresses many of their needs and helps the HiveMQ team generate a steady stream of customers to speak with every week.

Feedback Software 250

Feedback Software Customer Experience Data Visualization User Testing 250