Roman Pichler
NOVEMBER 3, 2020
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
Roman Pichler
SEPTEMBER 13, 2022
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.
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Roman Pichler
DECEMBER 4, 2023
Let’s make this more concrete by looking at a popular product discovery tool, Teresa Torres’ Opportunity Solution Tree (OTS). [2] 2] Before I proceed, let me point out that I am neither a product discovery expert in the sense discussed below nor do I fully endorse the specific approaches created by Marty and Teresa.
Roman Pichler
MARCH 14, 2023
Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?
Speaker: Yoav Yechiam, Founder and Head Instructor, productMBA
Join Yoav Yechiam, Founder and head instructor at productMBA, as he explains best practices for a data-guided strategy that helps product managers get to the "why" of their biggest product goals. He'll discuss: Why analytics are important for product managers. What's wrong with the common analytics practice.
Roman Pichler
SEPTEMBER 2, 2024
Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? More precisely, it is the process of developing a product strategy whose implementation will likely create the desired value and impact.
Product Management University
MARCH 24, 2021
The goal of your product strategy isn’t to p**s people off. It’s to demonstrate that your product direction is aligned with the goals and priorities of your target customers, current customers included. Product Strategy In the Ideal World…. Sales wants your product strategy aligned to its pipeline.
Speaker: Jamie Bernard
We'll explore the concepts of products and services as revenue generators or revenue suckers, and delve into how to share cost and benefit dollars within a portfolio or business unit. You'll learn how to set clear, measurable targets, link them to your product strategy, and effectively communicate progress with stakeholders.
Speaker: Matt LeMay - Product Coach and Consultant, Author of Product Management in Practice and Agile for Everybody
Just about every organization is trying to make the shift from "output-focused" product teams (often known as "feature factories") to "outcome-focused" product teams focused on the actual value they can deliver to the business and its customers.
Speaker: Steve Johnson, VP of Products, Pragmatic Institute
After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others.
Speaker: Pulkit Agrawal
As digital transformation advances at a rapid pace, Digital Adoption Platforms (DAPs) have become essential tools for enhancing user experiences and redefining product management strategies. Register now to save your seat!
Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery
Every product manager has heard, “Keep the customer at the heart of everything you do". But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization?
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Join Christian Bonilla, VP of Product at UserTesting, as he reveals tips for taking ownership of the product vision to guide the development process. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes. How to position your vision as an umbrella for the product strategy.
Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn
Key learning objectives: Gain a deep understanding of Generative AI product characteristics and their relevance in today’s rapidly evolving landscape Discover a comprehensive 7-step framework for developing, launching, and scaling Generative AI products, including user-centric and responsible approaches Learn how to identify target users and asses (..)
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
By developing product- and customer-focused Flywheels, you can uncover new insights, make better products, and invest in more meaningful research. This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need.
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