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The Product Strategy Cycle

Roman Pichler

Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the product strategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.

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My Product Strategy Model

Roman Pichler

An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.

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Maximising Stakeholder Buy-in to Product Strategy and Product Roadmap

Roman Pichler

2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have. Smaller strategy updates and product roadmapping decisions, however, are not as critical.

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10 Product Roadmapping Mistakes to Avoid

Roman Pichler

1 The Product Roadmap is a Feature-based Plan. Traditional product roadmaps are usually output-focussed plans that map a list of features, like registration, search, and reporting, onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. I don’t think so.

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Three Qualities of Great Product Roadmaps

Roman Pichler

Traditionally, product roadmaps are output-focussed plans that map features like registration, search, and reporting onto a timeline. Such a roadmap essentially states when a piece of functionality will be delivered. Second, it overlaps with the product backlog, especially when detailed features are used. Outcome-based).

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10 Tips for Creating an Agile Product Roadmap

Roman Pichler

Whenever you are faced with an agile, dynamic environment—be it that your product is young and is experiencing significant change or that the market is dynamic with new competitors or technologies introducing change, you should work with a goal-oriented product roadmap, sometimes also referred to as theme-based.

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Should Product Roadmaps Have Dates?

Roman Pichler

What Product Roadmaps Are (in a Nutshell). To start with, let’s briefly recap what a product roadmap is. I view a roadmap as a high-level plan that states specific benefits a product should provide over a certain timeframe, which may range from six to 12 months. Ensure the Roadmap is Realistic.

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