Intercom, Inc.

APRIL 29, 2020

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Userpilot

FEBRUARY 20, 2024

What is a data product roadmap? What roadmap metrics should you be tracking? We also share software products you can use to create a foolproof product roadmap and drive product-led growth. The difference between a data product roadmap and the traditional approach is the former relies heavily on data.

Data Visualization 105

Data Visualization Feedback Software User Testing Research Software 105

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

Feedback Software 122

Feedback Software Analytic Tools User Testing Customer Feedback 122

Product Innovation Educators

JUNE 24, 2024

In product management, it involves understanding the needs and pain points of customers and creating products that solve their problems. Building authentic connections is crucial for success in product management, both during the job search process and in day-to-day work.

Product Manager 249

Product Manager Product Management User Friction Product Research 249

Sachin Rekhi

FEBRUARY 16, 2020

Sometimes these visions of the future are also shared with existing and potential customers to help portray your company's ambitions. Elon Musk has put out some of my favorite product vision walkthroughs. As you progress, you'll refine or pivot each of them as you get direct customer and market feedback on what's working or what's not.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

The Product Guy

OCTOBER 8, 2024

Understanding Stakeholder Dynamics Stakeholders in product management aren’t just limited to your direct team; they encompass leadership, cross-functional teams, customers, and even external partners. Each group has its own set of expectations, and as a product manager, you are often in the middle, balancing different priorities.

Customer Feedback 150

Customer Feedback Data Visualization Product Manager Product Management 150

Userpilot

AUGUST 18, 2024

According to Ant Murphy, the reason is simple, you don’t have a prioritization problem, you have a strategy problem. We explain how to create a successful product strategy, the role of product strategy in prioritization, and how to align your prioritization efforts with your strategy.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Product Management University

OCTOBER 16, 2023

Even more strategic when customers use both, right? Beyond a healthier balance sheet, why do your target customers care about cash flow relative to their big picture strategy? 80% of your value story is built around things customers do and why they do it, not your products. There’s still something missing though.

Positioning 147

Positioning Product Research User Friction Differentiation 147

Sachin Rekhi

JUNE 20, 2016

As product managers are often seen as defining the what for their product, they are responsible for driving the roadmap for an existing product to build ever more useful, usable, and delightful experiences to serve the needs of their target users.

User Testing 167

User Testing Customer Experience Product Research Analytic Tools 167

Intercom, Inc.

SEPTEMBER 1, 2021

This means better outcomes for everyone: from the teams we work with to, more importantly, our customers. product marketing team. Involve PMM in the entire product process (or: it’s not all about launches). Ultimately, it helps us to deliver better products and marketing. This covers four general areas.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Userpilot

OCTOBER 17, 2023

Customer insights provide intelligence and analysis about customer experience, activities, and preferences. Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Analyzing customer service data to identify common issues and queries among new users.

Data Visualization 103

Data Visualization Analytic Tools Research Software Feedback Software 103

ProductPlan

JUNE 1, 2023

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems? Where are product teams getting their feature ideas?

User Testing 98

User Testing User Friction Development Team Review Customer Experience 98

Product Talk

FEBRUARY 12, 2020

Her exposure to the product team —and the departure of a previous product manager—sparked Lisa’s interest and led to her stepping into the product manager role right around the time that Teresa began working with the product team as a discovery coach. We realized we needed to build that trust into the product itself.”.

Product Research 219

Product Research Data Visualization User Testing Research Software 219

ProductPlan

NOVEMBER 11, 2019

There are many ways to build a roadmap and many types of roadmaps you can make. Some will delight and engage the executive team by taking a high-level approach and focusing on goals and strategy. Roadmaps for sales and marketing tout new functionality and minimize the time spent on technical debt and scalability.

Roadmap 87

Roadmap Data Visualization User Testing Technical Review 87

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 98

User Testing Customer Feedback Research Software Feedback Software 98

Mind the Product

FEBRUARY 22, 2018

We launched UserMuse with what we believed to be a deep understanding of our primary market: product managers at B2B software companies. Our beliefs about them have mostly held up, except the big one of them being our primary customers. We didn’t really know how they got work done or what their pain points were.

Product Research 135

Product Research User Testing Customer Experience Research Software 135

ProductPlan

JULY 16, 2021

Product Manager’s Control of Employee Expectations. As a product manager, implementing an effective product strategy should remain a priority. For example, let’s say you have a disgruntled customer bugging you to add a new feature. The request falls within the domain of an associate product manager.

Reporting Tools 122

Reporting Tools Onboarding KPIs Research Software User Friction 122

Product Talk

SEPTEMBER 13, 2017

Like many product teams, we had some tough challenges to address. While alumni associations (our customers) loved our product, alumni (our end-users) did not. These opportunities should emerge from generative research— customer interviews and customer observations. Opportunities Should Emerge from Research.

Product Research 236

Product Research Research Software User Testing Data Visualization 236

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Let’s take a look at its key benefits.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Userpilot

MAY 30, 2024

Looking to track and improve customer sentiment for your brand? This article provides a detailed guide, covering: What is customer sentiment, and why does it matter for your bottom line? Proven methods to collect valuable customer feedback , from surveys to social media monitoring. Identify product enhancement opportunities.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Research Software 105

ProductPlan

MARCH 3, 2022

Product-centric and customer-centric approaches shift the emphasis away from pure technology innovation and project-based management. It’s not about chasing every short-term dollar or squeezing every ounce of profit from every product. Product-centric organizations. Customer centricity.

User Testing 98

User Testing Customer Experience User Friction Research Software 98

ProductPlan

JUNE 14, 2022

For an organization to follow through and turn that idea into a viable product, the team needs both a product vision and a product strategy. Both of these play a critical role in motivating those responsible for bringing the product from concept to market. What do these product vision have in common?

Vision 59

Vision Product Strategy Strategy Feedback Software 59

Userpilot

DECEMBER 13, 2023

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JULY 20, 2022

It also outlines its stages, looks at the House of Quality, and how to make sure the Voice of your Customers is heard. Quality Function Deployment (QDF) is a framework that helps teams translate customer requirements into technical requirements, and design the product and processes needed for its development. Are you ready?

User Testing 98

User Testing Feedback Software Customer Experience Customer Feedback 98

Userpilot

SEPTEMBER 10, 2024

TL;DR Digital adoption : Ensure users extract full value from your product features by measuring active users, feature usage, and product stickiness. Customer onboarding : Enhance the onboarding process using personalized experiences, checklists , and in-app guidance. Tracking product adoption with Userpilot.

Data Visualization 111

Data Visualization Analytic Tools Feedback Software Product Research 111

Userpilot

JULY 16, 2024

We covered everything you need to know, from technical skills and responsibilities to a step-by-step roadmap for getting started. TL;DR Technical product management combines business acumen with technical expertise to drive the development of products. Develop the product vision and expand on the strategy.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

Mixpanel

OCTOBER 6, 2020

Having received far more questions than she could answer in a single session, Beth is back by popular demand to share her expertise on collaborating closely with product teams and how experience research can influence and advance product strategy. How do you organize and store research data for future product planning?

User Testing 81

User Testing Product Research Customer Experience Research Software 81

ProductPlan

SEPTEMBER 13, 2021

Product leaders swoop in to shepherd these efforts. And finally, customers eagerly await the benefits of the shift. One key factor is a fundamental lack of understanding product transformation relative to traditional operating models. You need trust to establish product processes. Bottom-up strategy.

Product Research 97

Product Research Feedback Software Onboarding KPIs Reporting Tools 97

Userpilot

AUGUST 14, 2024

At its very core, product-led design is all about creating a seamless customer experience that enables users to unlock value with your product quickly. The idea is that once users truly see your product’s benefits, they naturally want to upgrade to the paid plan. What is product-led design?

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Sachin Rekhi

JUNE 18, 2015

Over the past year at LinkedIn I developed a strong appreciation for using Net Promoter Score (NPS) as a key performance indicator (KPI) to understand customer loyalty. Net Promoter Score (NPS) is a measure of your customer's loyalty, devised by Fred Reichheld at Bain & Company in 2003. How NPS is Calculated. Additional NPS Questions.

Product Research 129

Product Research Customer Experience User Testing KPI 129

Lenny Rachitsky

APRIL 9, 2024

I once defined the job of a product manager as to “ deliver business impact by marshaling the resources of your team to identify and solve the most impactful customer problems. Here’s the day-to-day product-shaping work of a PM, and how I believe AI will impact it: 1. Tools to explore: Productroadmap.ai

Data Visualization 133

Data Visualization Product Manager Product Management Research Software 133

Userpilot

JULY 8, 2022

Ever wondered what your users think about your product’s features, UI design, and quality? Product experience insights help you understand how customers feel about your product, and how they react and interact with it. Product analytics helps you observe how users engage with your product.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience Feedback Software 98

Userpilot

OCTOBER 4, 2021

Let go of the idea that a product manager is the "CEO of the product" Align your team around the roadmap with the help of a product manager. What is a Product Manager and what do they do? A product manager’s job is tough. Help define product team objective and key results.

Feedback Software 98

Feedback Software Startups Product Manager Product Management 98

Userpilot

JULY 18, 2023

Fear not though, as our product management software guide will give you insights into some of the best-in-class applications that will boost your team performance and help you build successful products! Roadmapping software visualizes and plans product development over time, facilitating coordination and alignment across teams.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Reporting Tools 98