This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of softwareproduct managers.
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.
This article assumes that you are familiar with the productvision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Additionally, such a vision is hardly inspiring.
Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s now get back to Opportunity Solution Trees.
Ideation, discovery, research, and analysis all inform the development of a productstrategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of productstrategy often presents challenges for product leaders.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “ProductStrategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.
But this taught me an important lesson: There is no point in worrying about the product details if a sound productstrategy is missing. As helpful as a productstrategy is, it’s not enough. To ensure that the right technologies are applied, you’ll benefit from using a technologystrategy.
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present productstrategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice softwareplatform for their business needs. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. SaaSproducts already have these integrations.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
“Our vision is to be the best!” If you’ve ever sat through a company strategy meeting and left with your head spinning, you’re experiencing a common problem. First, there’s the vision – those sweeping statements that try to inspire but end up saying nothing. Okay… but that’s a target, not a strategy. Everything!”
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. The following four measures will help you with this.
Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. A lot of our product work requires discovery, which is why the Opportunity-Solution-Experiment concepts in Teresa Torres’ tree are ideal. Well, th at’s the role of a productstrategy.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Simplicity is the ultimate sophistication.”
At Headspace back in 2016, we had established our product roadmap and success metrics and our mission and vision, but teams were still confused about why we were working on the projects we chose. I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products. Use it to make better product decisions. How to use technology to create something. It was all about figuring out how to build things, right?
The CEO may want to introduce a new feature to impress investors, or a VP might suggest something based on personal preferences, despite little alignment with product goals. Suggested Solution : The key is to respectfully push back when necessary. Suggested Solution : Managing expectations early is crucial.
Joining us is Mark Baldino, UX product design expert and co-founder of Fuzzy Math, which designs softwareproducts for companies. Summary of some concepts discussed for product managers. [1:37] 1:37] Why should UX (user experience) be part of productstrategy? 10:15] What tools are helpful in UX?
If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. ProductStrategy.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. First, I do internet research. It was a technological marvel.
a clear and compelling vision. from ‘ Drive’ All top product leaders know the importance that vision plays in the success of a product. Sometimes the ProductVision was something spoken by a visionary leader, but unseen. Or worse of all, sometimes there was just no ProductVision at all.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.
Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Research article. Why do I need a framework?
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? We asked some of the industry experts about how do they merge both the aspects and finalize the features of the product.
These guide and align the strategies of the portfolio members , as Figure 1 illustrates. Figure 1: The Product Portfolio and ProductStrategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy.
Product managers (PMs) are ninjas of aligning people, management, and processes. No producttool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.
Their customers rely on their offline-first mobile app to guide them through complex fieldwork. They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. Who would be the best fit for this job?
Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. Without KPIs, you end up guessing how well your product is performing. Then take into account the product goals on the product roadmap to discover additional KPIs.
But it doesn’t tell you where to go and how to get there—that’s what the discovery and strategy work does. 2 Use Scrum for Products that Experience Uncertainty and Change Scrum is often seen as the standard way to create digital products, and I have met more than one company where the product managers were told to be agile and do Scrum.
How to Achieve Success in Your ProductStrategy In today’s rapidly evolving market, having a clear productvision and a well-defined strategy is essential for the success of any tech product. A compelling productvision is a guiding light, providing direction and purpose to the development process.
He is a Professor of Strategy and Entrepreneurship at the Tuck School of Business at Dartmouth College. His research examines value creation and competition when industry boundaries are changing. These tools are based on the problems we had in the 1950’s-1990’s, but the world has changed. His latest book is?
We’re a 14-year-old company that started off as an ads business, and we’re transitioning into a SaaS business. We have five product managers, one UX researcher , five designers—one of them director of design, leading the design team. All product managers report to me, and we have five product teams up and running.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
took over the company in 1952 and decided to make his mark through modern design, they’ve become the single largest design organization in the world, with over 1500 designers working in innovative products from machine learning to cloud to file sharing. User research is a vital part of the design process. Since Thomas Watson Jr.
Five years ago I wrote about how productstrategy means saying no – you must ruthlessly protect your product from feature creep. . Saying no, however, is just one part of a successful productstrategy. The meeting point of company and productstrategy. Des: Welcome to Intercom on Product.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content