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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of softwareproduct managers.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. You might be surprised to learn that neither of these businesses would be where they are today without it.
Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Let’s now get back to Opportunity Solution Trees.
In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “ProductStrategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Jordan Bergtraum VP Product Management, ServiceChannel.
Businesses and individuals are increasingly making SaaS (Software-as-a-Service) applications their choice softwareplatform for their business needs. The increasing popularity of cloud computing indicates that the importance of SaaS will only increase in the future. SaaSproducts already have these integrations.
Listen to the audio version of this article: [link] Make Time to Keep up with Technology Trends As new technologies come and go, it’s important for you—the person in charge of the product—to stay on top of the developments. The following four measures will help you with this.
Ideation, discovery, research, and analysis all inform the development of a productstrategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of productstrategy often presents challenges for product leaders.
But this taught me an important lesson: There is no point in worrying about the product details if a sound productstrategy is missing. As helpful as a productstrategy is, it’s not enough. To ensure that the right technologies are applied, you’ll benefit from using a technologystrategy.
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and present productstrategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Simplicity is the ultimate sophistication.”
“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into productstrategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Introduction In the world of product management and innovation, market research is like a compass.
I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
In a fastmoving digital economy, many organizations leverage outsourced softwareproduct development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced SoftwareProduct Development? What Is Outsourced SoftwareProduct Development?
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no productstrategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.
Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. A lot of our product work requires discovery, which is why the Opportunity-Solution-Experiment concepts in Teresa Torres’ tree are ideal. Well, th at’s the role of a productstrategy.
How product managers can use AI to work more efficiently Watch on YouTube [link] TLDR AI is changing how we manage products and come up with new ideas, giving us new tools to work faster and be more creative. AI can help in many parts of making a product, from research to writing product plans and documents.
If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. ProductStrategy.
This article assumes that you are familiar with the product vision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. Vision Captures Product Idea or Business Objective. Cause : A confusion about what an effective product vision is.
What’s a cost-effective way to manage and grow a product ? Using software for product management. This article will examine some of the best product management software in the market. Userpilot is a top product management software that enhances user experiences by effectively monitoring user behavior.
Teams and executives turned to data-driven decision making, and the tools and software followed. -- So what does that mean for the next 10 years? Here are my predictions: Strategy and product management will become more connected and synonymous, especially in SAAS/ other software companies.
Product managers (PMs) are ninjas of aligning people, management, and processes. No producttool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
or so narrow they box you into today’s solutions instead of tomorrow’s possibilities. Okay… but that’s a target, not a strategy. The “Pet Project” Parade: Goals that are actually solutions in disguise. That’s not a strategy – that’s a feature masquerading as direction. Force explicit choices to surface implicit strategy.
The CEO may want to introduce a new feature to impress investors, or a VP might suggest something based on personal preferences, despite little alignment with product goals. Suggested Solution : The key is to respectfully push back when necessary. Suggested Solution : Managing expectations early is crucial.
Crafting a winning productstrategy is crucial for SaaS success, and finding the right productstrategy example can provide all the inspiration you need. This article provides concrete examples of different productstrategies employed by SaaS companies. Book a demo to learn more.
It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.
Are you seeking a trusted app development company for a long-term partnership? Here we provide a brief overview of the best app developers for startups for 2021. From day one, most startups are concerned with the question “How to find the best technology partner.” You’re in the right place!
While this probably sounds like common sense, I’ve seen more than one organisation trying to get more done by throwing people at a product. No wonder that the individuals struggled and the product suffered. This led to a bloated, over-complicated code base and a product that was difficult to adapt and expensive to maintain.
For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.
Seth Godin on Making Software Seth Godin spoke at Business of Software Conference USA last year to share some of the many lessons that he has learned in his 33 years in the software industry. This year, Business of Software Conference USA is in Boston,… You can watch the talk or read a transcript here.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Our guest is Dr. Lilac Muller, VP of Product Management at Kymeta Corporation. First, I do internet research. It was a technological marvel.
Their customers rely on their offline-first mobile app to guide them through complex fieldwork. They are seeking a Mobile Product Manager to lead the innovation and expansion of their field service mobile application across iOS, Android, and various third-party integrations. Who would be the best fit for this job?
With the right productresearchtools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right productresearch tech stack to achieve your product growth goals? Qualtrics. UXPressia.
In a fast-paced industry like SaaS, leveraging business analytics effectively can be the key to staying competitive and driving product growth. Business analytics offers invaluable insights that help SaaS companies optimize operations, enhance customer experiences, and make data-driven decisions.
Guest Post by: Alex Hsu (Mentee, Session 4, The Product Mentor) [Paired with Mentor, Addi Regev]. A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Research article. Why do I need a framework?
Insights on productstrategy and customer research for product managers. Today we are looking at product management work through the eyes of a CEO, exploring several topics together. The CEO joining us is Matt Young, CEO of UserVoice, the first product feedback and researchtool for software companies.
Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaSProduct Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Ladislav Bartos Product Manager, Gumtree.com.
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